Daniel Nicholes

Author

Daniel Nicholes

Expert Writer |

Daniel Nicholes shares insights on CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights to enhance user experience. He writes about CRO methods, including landing page optimization, site intercept surveys, popups, and optimizing the customer journey. Daniel offers practical advice for experience optimization.

Articles by Daniel Nicholes

10 Popup Designs that Convert Visitors into Customers

Are you tired of low conversion rates on your website? Do you feel like your leads are slipping through your fingers? Look no further than good popup designs – the ultimate conversion-boosting tool! Yes, we know what you’re thinking. Popups can be annoying and intrusive, and no one likes to be bombarded with them while...
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8 Popup Notification Examples with Best Types and Customizations

Have you ever been browsing a website, minding your own business, when suddenly a notification pops up on your screen, demanding your attention? It might have been annoying at first, but then you read it and realized it was actually something you were interested in. That, my friend, is the magic of popup notifications. Popup...
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8 Popup Overlay Examples with Tutorial, Best Practices, and Trends

Most popups get ignored. Mine don’t, and it’s not because of luck. After building and analyzing dozens of popup overlays across multiple businesses, one thing is clear: the best ones are built for context, not just clicks. It’s never about the format — it’s about execution. Right message, proper timing, right audience. That’s the difference...
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Spin the Wheel Popup: How to Create and Optimize Campaigns

Nostalgia finds a playful home with the emergence of “spin-the-wheel” popups. Remember the thrill of spinning a wheel at carnivals or game nights as kids? Fast forward to today, whether you wish to engage website visitors or boost conversions, you can design a wheel for that. But, do these popups really work? Definitely! They are...
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Popup on Click Ideas That Boost Engagement Without Disruption

Opening a popup on click is not something unusual by today’s standards, and a lot of marketers deploy this strategy in their campaigns. On-click popups provide a two-step opt-in process for website visitors. To put this in simple terms- website visitors will have to click on a specific element for the popup to appear, and...
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8 Valentines Day Marketing Campaign Ideas That Melt Hearts

Marketing campaigns are known to make the best of every festival or occasion that comes along, and Valentine’s day is no different. You’ve probably seen loads of Valentine’s day campaigns and ads floating around the month of February, and that’s because people spend a ton of money during this time of the year. To give...
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Ecommerce Personalization: Everything You Need to Know

When you visit a store, and the store employees already know what you are looking for, it makes your shopping experience much easier and smoother. This is exactly how ecommerce personalization works. In real life, you may also call it an exclusive shopping experience, which transfers to ecommerce, where you treat every visitor as an...
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What Is a Popup and Why It Matters in Modern Marketing (+Examples)

You’re browsing a website, engrossed in its content, when suddenly — a window appears out of nowhere, urging you to subscribe, claim a discount, or take a survey. Yes, we’re talking about popups – those love-them-or-hate-them elements that have been both praised for their effectiveness and criticized for being intrusive. But what if we told...
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How to Add a Popup in Wix? ( With Step-By-Step Creation Guide)

“When used correctly, popups can significantly boost your conversion rate. The key is to offer something of real value and make the popup as unobtrusive as possible.” – Brian Dean, Founder of Backlinko As a long-term user of Wix, I have built one of my businesses on this platform and continue to love its features and...
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Call to Action Mastery with 20+ Inspiring Examples + Writing Tips

Are you familiar with those pesky cookie popup notifications that seem to be everywhere on the internet? They may be annoying, but they serve an important purpose. In order to comply with privacy laws such as GDPR and ePrivacy Directive, websites must inform their visitors about the use of cookies. And what better way to...
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