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The Wheel of Fortune: Engage Visitors With Spin-the-Wheel Popup Campaigns

The Wheel of Fortune Engage Visitors With Spin-the-Wheel Popup Campaigns

Nostalgia finds a playful home with the emergence of “spin-the-wheel” popups. Remember the thrill of spinning a wheel at carnivals or game nights as kids?

Fast forward to today, whether you wish to engage website visitors or boost conversions, you can design a wheel for that.

But, do these popups really work? Definitely! They are exciting, they gamify the user experience, and increase the chances of visitors making a purchase or signing up for a newsletter.

In this blog, we’ll take a deeper look at what spin-the-wheel popups are, how they work, how to create spin-the-wheel campaigns using an online popup builder, and the best practices that you can follow.

Let’s go!

What Is a Spin-the-Wheel Popup?

Spin the Wheel Popup

A “spin-the-wheel,” also known as a spin-to-win popup, is a type of website or app feature that allows users to spin a virtual wheel in order to win prizes or discounts.

The virtual wheel is usually divided into several sections or segments, each corresponding to a different prize or discount. The user’s prize or discount is determined by where the virtual wheel stops spinning. The prizes or discounts often vary depending on the brands and what they are willing to offer.

Users are typically prompted to spin the wheel after completing a specific action, such as signing up for a newsletter or making a purchase. The prizes or discounts offered can vary, but they are typically discounts on products or services offered by marketers or business owners.

Some websites or apps may limit the number of spins per day or week or may only allow users to spin the wheel once.

How to Create Spin the Wheel Popup Using Picreel Popup Builder

Spin-the-wheel popups provide a ton of value because of how engaging gamified content is. Now you might think if gamified wheels are so good, they surely can’t be easy to deploy.

That’s not the case. In fact, deploying spin-to-win wheel popups is just as easy as any other popup. All you need is the right popup builder tool, and you’re good to go.

We’ll take Picreel as our tool of choice as it is one of the simplest and the most diverse popup builder tools out there.

Watch this video tutorial on how you can create a spin-the-wheel popup using Picreel

Here are step-by-step instructions on creating a spin-the-wheel popup using Picreel

Let’s take a look at the steps.

Step 1: Pick a Template or Start From Scratch

Once you log in to your Picreel account, go to “Campaigns” in the left tab and select “Create your campaign” or “New campaign.”


Once you do that, you will be redirected to the templates page with over 100 different popup templates. Select “Wheel of Fortune” templates from the library and click “Customize.

Step 2: Personalize Your Popup

The next step involves customizing your popup, where you can change everything from top to bottom and make the popup look just like you want it to. There are two steps to this customization, where Step A will involve the welcome screen for your spin-to-win popup.

Personalize Your preferences

Here, you can customize the following:

  • Layout- You can select between a lightbox, sticky bar, and survey popup.
  • Design- You can customize the size and color of your popup.
  • Fields & text- You can add or remove fields from your popup.
  • Banners- You can choose from different banner styles to display your popup.
  • Fonts- You can change the font size, color, style, and more.

But that’s not all, because in Step B, you will have to customize your wheel. The fields remain the same in this step as well; however, the elements that you can customize will now include that of the spin-to-win wheel.

Step 3: Customize Targeting and Triggers

In this step, you’ll need to customize where to deploy your popup, when to deploy it, and who you want it to see.

First, you will have to enter the domain link for the website in the “Basic settings” where you want your popup to be displayed. You can either choose to display it on the whole website or select specific pages by adding custom URLs.


Next, you can also customize when you want your popup to be displayed. Your popup triggers can be based on scroll percentage, time spent on the page, active status of the visitor, or by clicking on a custom website element.

Next, you can also select who you want to target. Here, you can target your popup based on the following:

  • Location
  • Returning or new visitor
  • Where visitors come from
  • Device type
  • Custom cookies

Click “Save” when you are happy with the changes to move to the next step.

Step 4: Save and Copy the Code Snippet

Once you click save, you will be redirected to the Campaigns page, where you need to click “ View Code,” and copy the code snippet to the clipboard and then paste it into your website.

View Code

Best Practices for Spin-the-Wheel Popup Campaigns

Your spin-to-win wheel popups are only as good as the strategies and best practices you use to deploy them. There are tons of best practices you can undertake to ensure your popups perform just as intended.

Here are some of our top ones:

Grab Attention With Clear and Attractive Visuals

User Experience

The success of a spin-to-win wheel popup hinges on its ability to capture attention instantly. (Think of a wheel with bold and vibrant colors.)

Clear and attractive visuals play a pivotal role in achieving this. Utilize vibrant colors, appealing graphics, and clear fonts to create a visually engaging popup.

A clean design ensures that visitors can quickly spot the popup on your website and understand the purpose of the wheel, fostering a positive initial impression that encourages interaction.

You can also be as creative with your spin-to-win wheel popup as possible. For instance, if you are a pizza seller, why not create a wheel popup that mimics a round pizza? The sky is the limit!

Also Read: 10 Popup Designs that Convert Visitors into Customers

Offer Enticing Prizes and Discounts

Flat 40% Off

Who doesn’t love a good discount?

Website visitors get excited about spin-the-wheel promotions as they can see the potential for winning exciting prizes and discounts.

Make sure the offerings are genuinely enticing and relevant to your audience. Whether it’s exclusive discounts, free shipping, or desirable products, the prizes should resonate with your target demographic.

To make things more interesting, you can even offer freebies to some visitors. This will further motivate people to re-participate and convert.

Mobile Optimization

The number of smartphone users continues to surge globally.

According to Statista, by 2028, there will be more than 5.1 billion smartphone users in the world. Now, that’s a mind-boggling number!

Mobile Optimization analysis

Image Source: Statista

This simply means that sooner or later, more people will land on your website using their phones rather than web browsers. As a result, in an era dominated by mobile devices, it only makes sense to optimize the spin-to-win wheel popup for mobile devices.

Ensure that the popup is responsive, visually appealing, and functions seamlessly on various screen sizes.

A mobile-friendly design guarantees a consistent user experience across devices, preventing frustration and maximizing engagement.

But that’s not all.

Because Google and other search engines prefer mobile-responsive websites. Therefore, creating a mobile-responsive popup can also improve your website’s search engine rankings, leading to more visibility and more visitors.

Also Read: 11 Mobile Popup Best Practices to Skyrocket Conversions

Blend it With Your Website’s Visual Aesthetics

You don’t have to be a design graduate to know that the best-looking websites follow consistency in design and branding.

The same applies to your popups!

It is important for the wheel to match your brand style because it helps create a cohesive and consistent brand experience for your visitors.

Let’s look at the example below. The website displays the popup on the left-hand side of the screen, asking visitors to enter their name and email address to spin the wheel. The brand has done a great job of matching the popup’s design with its website’s look and feel.

Blend it With Your Website’s Visual Aesthetics

Image Source: Shopdog.io

A wheel popup that matches your brand style will be immediately recognizable as belonging to your company. This helps to build brand recognition and strengthen the association between your company and the spin-to-win wheel in the mind of the visitor.

Besides consistent branding, a simple and user-friendly interface is crucial for a seamless interaction. Keep the interface intuitive, with clear instructions and easy navigation. Avoid overwhelming users with excessive information or complicated steps.

A seamless and enjoyable user experience contributes to higher participation rates and a positive brand perception.

Monitor Interactions to Personalize Your Popups

Every click tells a story!

It’s important to monitor how users interact with your wheel popups so you can understand what’s working and what’s not. For example, if you see more users are enticed by a green “Show My Offer” button instead of a red “Spin Now” button, it might be a good idea to incorporate it.

The idea is to gather relevant information through user interactions. You can use this data to personalize future marketing efforts, tailoring promotions and communications to individual preferences.

Personalization not only enhances the user experience but also increases the chances of converting leads into loyal customers.

There is Always a “Right Time”

When it comes to popups, timing is everything!

Triggering the spin-the-wheel popup at the right time can translate to more engagement and conversions for your business.

Showing the popup too soon after a visitor arrives on your website can be disruptive and negatively impact the user experience.

It’s not just a statement but a fact, because almost 29% of all website visitors dislike the fact that popups appear as soon as they land on the website.

Use your popup software to strategically control the frequency and timing of the popups to prevent annoyance.

Implement intelligent triggers, such as exit intent or timed delays, to display the wheel at optimal moments. This approach ensures that users perceive the popup as a valuable offer rather than an intrusive interruption, enhancing its effectiveness.

Use Anti-Spam Protection Techniques to Prevent Users From Cheating

Users will try to cheat the system no matter what you do.

As a result, it is important to use anti-spam protection such as reCAPTCHA in your wheel of wins popups to ensure that the campaign is only being accessed by real people and not by automated bots.

Using anti-spam protection like reCAPTCHA helps validate that the person participating in the wheel-of-wins campaign is real, not a bot. This ensures that the campaign is being accessed by your target audience and not exploited by online bots.

Google Captcha

Image Source: Google

Without anti-spam protection, bots could potentially participate in the spin-to-win campaign multiple times and win multiple prizes, which would not be fair to real people who are participating in the campaign.

However, once you apply such techniques, you can improve the quality of the data collected from your spin-the-wheel campaign since you can be sure that the data comes from authentic people.

Also Read: 36 Website Popup Types for Maximum User Engagement

Spin Your Way to More Conversions With Spin-the-Wheel Popups!

Businesses are spending millions of dollars to grab the attention of their target audience. But, you don’t have to follow suit.

Spin-the-wheel popups have emerged as a cost-effective marketing tool to engage website visitors and boost conversion and opt-in rates. Remember to design your popup with bold and vivid colors, offer lucrative incentives, and trigger them at the right time for maximum results.

Picreel, an online popup builder, can come in very handy as it allows you to create spin-to-win popups instantly using ready-to-use templates. The platform comes with rich targeting and trigger rules to ensure that your popups are shown to the right people at the right time. Furthermore, Picreel offers a forever-free plan which you can avail to test the waters before making a purchase.

FREE. All Features. FOREVER!

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About the author

Daniel Nicholes shares insights about CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights with the goal of enhancing user experience. Daniel writes about CRO methods, including landing page optimization, site intercept surveys, popups, and how to optimize the complete customer journey. Daniel actively contributes to industry discussions, offering actionable & practical advice for experience optimization.