Daniel Nicholes

Author

Daniel Nicholes

Expert Writer |

Daniel Nicholes shares insights on CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights to enhance user experience. He writes about CRO methods, including landing page optimization, site intercept surveys, popups, and optimizing the customer journey. Daniel offers practical advice for experience optimization.

Articles by Daniel Nicholes

Best Popup Maker for WordPress: 8 Picks, Templates, and Setup

The best popup maker for WordPress can help you turn your visitors into your email subscribers and potentially improve conversion rates. However, many feel that popups are intrusive, annoying, and bad for the customer experience. The opinions are divided. This is where WordPress popup makers come into play, as they specialize in creating high-converting popups...
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How to Add a Pop-Up on Shopify: A Step-by-Step Guide

You only get one chance to make a first impression. For your Shopify store, that first impression is crucial. But how do you instantly capture attention, communicate your brand’s unique value, and guide visitors toward your bestsellers? When done right, pop-ups can be your secret weapon. This guide will show you how to create and add...
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Popup Timing Explained With Strategies and Pro Tips

Popups are one of the most effective ways to grow your e-commerce business. They can help you capture leads, increase sales, and build long-lasting relationships with your audience. But there’s a catch: you have to show them at the right time. Timing is everything when it comes to popups. If you show them too early, you’ll...
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Create Popups in WordPress Without Plugin and Unlock Benefits

When it comes to creating WordPress popup without plugin, it can be a tricky affair. WordPress plugins can be a problem for your website because they are quite unreliable and can make your site less secure. Not to forget, they have a pretty significant impact on your website speed as well. Not in a good...
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Create Video Popups That Keep Audiences Watching (+7 Examples)

How many times have you come across a video popup on websites? At least a few times, we’re guessing. That’s because video popups have gained much traction in the past few years because of how effectively they convert visitors. To give you a perspective, 91% of businesses consider video as a marketing tool, and 96% of...
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Grow SMS List Faster With 6 Proven Strategies That Work

Without an audience, your marketing efforts will do no good, and growing your SMS list is the key first towards more effective marketing campaigns and increasing your conversion rate. Even if you create the best marketing campaign in history, it wouldn’t matter, unless there is a long list of people to see it on the other...
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30+ Brilliant Newsletter Ideas to Engage Your Subscribers

Email marketing is admittedly one of the most popular channels for eCommerce owners to increase their customer engagement. But here’s the problem – pretty much everyone in the field is doing it. So, what can you do differently to stand out from the crowd? The answers are many, but generating fresh newsletter ideas for different...
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Best Shopify Popup Apps in 2026: Tried, Tested & Compared!

Running an eCommerce store isn’t a walk in the park anymore – one wrong move and a chunk of your profit slips away as customers flock to competitors for a smoother buying experience. Sure, Shopify makes setting up shop easier, but here’s the catch – everyone’s doing it! So, how do you set yourself apart?...
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How to Get Shopify Sales: 12 Strategies That Work

Starting a successful eCommerce business takes a lot of effort, and setting up a Shopify store is a crucial first step for me—and likely for you, too. However, while launching might seem straightforward, the real challenge is scaling the business. In this blog post, I will share practical strategies to help you learn how to get...
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