20 Best Lead Capture Tools

You offer brilliant products and spectacular services, but what is the point if you cannot generate the right amount of leads required to flourish. 

For a consistent revenue flow, you need quality leads that can be nurtured and converted into paying customers. 

Besides an enthusiastic marketing team, what’s even more essential for successful lead generation is the support of the right tools. 

A powerful lead capture tool can help you connect with people genuinely interested in your business and grab their contact details through highly-personalized campaigns. 

However, here’s the problem – the market is replete with plenty of lead capture tools, each promising a stellar performance. With hundreds of options at your disposal, selecting one can be a painstaking process. 

Fret not, as we have done the hard work for you. After scouring dozens of websites, we have collated a list of the top 20 lead capture software to help you make an informed decision. 

What Is a Lead Capture Tool? 

A lead capture tool helps you convert casual visitors into qualified leads through hyper-targeted campaigns. It collects contact details of people genuinely interested in your products or services, so they can be further nurtured and moved down the sales funnel. With basic information such as names, email addresses, and phone numbers at your fingertips, you can drive communication with leads and turn them into paying customers. 

1. Picreel 

Price: Starts from $39.97 per month.

Picreel is indisputably one of the best lead capture tools that can boost visitor engagement and conversion rates with highly-targeted popups. This simple software comes with an extensive library of over 100 beautiful templates to help you get started with popups in minutes. 

The tool offers smart trigger and targeting options to make the lead capturing process as effortless as possible. There are over 700 robust integrations with popular email marketing, CRM, and CMS tools that can take your marketing efforts to the next level. 

Key Features: 

• Test and compare popups with robust A/B testing. 
• Create and customize popups using drag and drop editor.
• Personalize popups for new and returning visitors with CRM data.
• Target visitors at the perfect moment with advanced trigger options.
• Transfer leads seamlessly to your CRM and email marketing accounts.

Pros: 

• Easy to use drag and drop editor to create attractive popup campaigns.
• 700+ powerful third-party integrations with CRM, CMS, and email marketing tools. 

Cons: 

• More custom fields can be added to the analytics dashboard. 
• Opening multiple windows can affect the tool’s speed. 

2. Optimonk

Pricing: Starts from $29/month. 

Optimonk is designed to help you capture visitors’ attention at every stage of their journey with your brand. The tool is optimized for mobile devices and lures visitors through laser-targeted messages at the perfect moment using advanced triggers and segmentation. You can pick from its list of over 300 templates and get started right away. 

Key Features: 

• Customize your popup campaigns with multiple display effects and an attractive color palette. 
• Create unlimited versions of your popups and identify which one works best. 
• Trigger popups on exit intent, browsing time, and scroll behavior. 
• Target visitors based on their on-site behavior and pages visited. 
• Create interactive popups and customize them to your liking with the WYSIWYG editor. 

Pros: 

• Intuitive interface with power-packed customizations 
• Solid customer support

Cons: 

• Multiple configuration options can be overwhelming 
• Lacks in-depth analytics

3. Privy

Pricing: Starts from $15/month. 

Privy is another lead capture tool that deserves a mention in this list. Designed mainly for ecommerce companies, this software helps you grow leads with highly customizable popups ranging from exit intent campaigns to welcome discount overlays. Furthermore, the tool’s direct integration with Shopify allows you to expand your online store and generate more sales. 

Key Features: 

• Use a drag and drop editor to create and customize website popups.
• Create emails using pre-designed templates to nurture leads.
• Monitor the performance of your email and text marketing campaigns.
• Target visitors with personalized campaigns based on their activities and behavior.
• Compare multiple marketing campaigns with A/B testing.

Pros: 

• Easy to set up and fully customizable.
• Free onboarding session for companies with over 250 contacts.

Cons: 

• Requires more third-party integrations.
• There should be more template options for newsletters.

4. Sumo

Pricing: Starts from $39/month

Sumo is a free email capture software that can be set up in minutes without coding knowledge. The tool helps you create lightbox popups, floating bars, lead capture forms, and full screen popups that can be fully customized to your company’s branding. It comes with social share buttons and push notifications to give you an amazing lead capture experience. 

Key Features: 

• Send automated welcome greetings to new subscribers.
• Target forms to visitors based on location, cookies, URLs, etc. 
• Test popups and identify which one works best for your campaigns.
• Measure campaign performance and identify trends with analytics.
• Automatically export new subscribers to email platforms like Salesforce and HubSpot.

Pros: 

• Direct integrations with WordPress and Shopify. 
• Advanced targeting through Smart Mode Technology.

Cons: 

• The UI is slow at times. 
• The free version has advertisements that hamper the user experience. 

5. Outgrow

Pricing: Starts from $14/month. 

Outgrow is a simple tool that requires no coding knowledge to get started. It provides interactive content in the form of polls, giveaways, surveys, forms, quizzes, and much more to give the much-needed push to your marketing campaigns. With over 1000 pre-designed templates, intelligent analytics, and amazing customizations, Outgrow promises a stellar user experience. 

Key Features: 

• Capture valuable information through multiple form fields.
• Optimized for all screen sizes and devices .
• Share popups on social media to maximize your reach.
• Segment leads and send hyper-personalized emails. 
• Track user responses in real-time based on traffic sources, device, date, time, etc. 

Pros: 

• 1000+ integrations with tools like HubSpot, Slack, and Mailchimp.
• Share forms or surveys on your social media, embed them on your website or use them as a popup. 

Cons: 

• The tool should provide more instructional and training videos to help users make the most of its features. 
• Limited design options for customization. 

6. HelloBar

Pricing: Starts from $29/month. 

Hello Bar is an easy to use tool that helps you capture leads and convert them into buyers with captivating popups. The software is pretty easy to install and offers compelling targeting options to catch visitors at the perfect moment. From bars and modals to sliders and alerts, you can create a variety of popups and tailor them to your company’s branding. 

Key Features: 

• Run A/B tests to identify your top and worst performing campaigns.
• Track performance metrics to see what’s working and what’s not.
• Target popups to users by device, visits, location, and other parameters. 
• Pick from 100s of pre-built themes to create customized popups.
• Integrate with over 2000 service providers through Zapier.

Pros: 

• One-click installation that requires no coding expertise.
• Tons of popup templates to choose from.

Cons: 

• Minor edits turn the platform slow and glitchy.
• Integrations require Zapier, which can be a little inconvenient for some users. 

7. Listagram

Pricing: Starts from $29/month. 

Listagram is one of the top lead capture tools that is easy to install and can be set up without writing a single line of code. Its interactive opt-in forms can be fully customized with stunning themes and graphics. You also get advanced analytics to monitor the performance of your popups by tracking metrics like conversion rate, impressions, and emails. 

Key Features: 

• Trigger popups on exit intent and timeouts to boost lead capture.
• Tailor popups the way you want and give them your brand’s magical touch.
• Configure the tool for desktop and mobile devices.
• Get full overview of how well your popups are performing. 

Pros: 

• Allows you to create custom themes for your popups.
• Runs smoothly on Desktop and mobile devices. 

Cons: 

• Offers only one type of popup – spin to win.
• Needs more third-party integrations.

8. Justuno 

Pricing: Starts from $25/month. 

Justuno possesses the power to convert your prospects into customers with personalized on-site messaging across all touchpoints.  Backed by proprietary visitor intelligence technology, Justuno makes it possible to track and analyze every visitor landing on your site. This lead capture software offers over 80 targeting rules that help you prompt the right message at the right time to the right audience.

Key Features: 

• Add gamification to lead capture popups for higher user engagement.
• Test and optimize your popup campaigns to increase conversions.
• Library of pre-built templates to help you build eye-catching popups.
• Tweak different elements of your popup to build the best campaign.
• Trigger popups based on pages visited, visitors’ behavior, and location.

Pros: 

• Integrates with over 100 apps to give you a superior experience. 
• 100+ trigger rules for highly-targeted campaigns.

Cons: 

• UI can be difficult to work with.
• A/B test reports can be improved.

9. SendX

Pricing: Contact the company for a quote. 

SendX is a powerful email marketing software that helps you build a valuable list of subscribers. It comes with a drag and drop editor that makes the process of building lead capture forms a lot easier. Once you have captured the leads, you can segment them based on various attributes such as their You get an extensive library of pre-designed templates and powerful analytics to help you build as well as analyze your campaigns.  

Key Features: 

• Analyze the engagement level of your campaigns with A/B testing.
• Evaluate campaign effectiveness using powerful reporting and heat mapping.
• Bulk import contacts from CSV files using this lead capture page creator.
• Tag and segment leads to deliver highly-personalized messaging.
• 50+ templates to build attractive forms for lead capture.

Pros: 

• Prompt customer support.
• Importing and exporting contacts is a breeze. 

Cons: 

• Limited integrations with third-party tools.
• The interface is not that user-friendly.

10. OptinMonster

Pricing: Starts from $9/month. 

OptinMonster is one of the most popular lead capture tools that can grow your email list with eye-catching popups, slide-ins, and floating bars. You can choose from its range of pre-designed templates and customize every element with a drag and drop editor. Capture leads by displaying well-timed and personalized popups and watch your conversions grow with this feature-rich tool. 

Key Features: 

• Create and customize campaigns using pre-designed templates.
• Test and compare your campaigns before launching them on your website.
• Hyper segment leads with advanced targeting and trigger controls.
• Level up your marketing campaigns with useful analytics and insights.
• Personalize campaigns based on visitors’ behavior and activities.

Pros: 

• Greet visitors by their names using Smart Tags™.
• A wide array of templates and customization options.

Cons: 

• Limited options for customization of fields.
• Needs more powerful integrations.

11. Poptin

Pricing: Starts from $25/month. 

Poptin is among the best lead capture software that deserves your attention in 2023. With absolutely no coding skills, you can design beautiful popups and forms in minutes using this software. It comes with a drag-and-drop interface that allows you to change the background and add images with ease. You can choose from plenty of display rules to prompt popups at just the right time. 

Key Features: 

• Gain rich insights into campaign performance with built-in analytics.
• Run A/B tests to compare and analyze popups before launching.
• Edit and style popups with ease using the tool’s drag and drop editor.
• Trigger popups based on visitor inactivity, exit intent, time delays, and scrolls.
• Automatically share welcome emails when visitors sign up.

Pros: 

• 60+ powerful integrations with CRM and email platforms. 
• Take your lead capture popups to the next level with videos and gamification. 

Cons: 

• The UI is old-style and can be tricky for newbies. 

12. Adoric

Pricing: Starts from $9/month. 

Adoric offers a unified solution for all your marketing needs. Designed for ecommerce, travel, and marketing agencies, this lead capture service helps you launch campaigns in a matter of 3 clicks. Just pick a suitable template, customize it to your company’s branding, set display conditions, and you are good! Furthermore, the tool’s clean and detailed reporting can noticeably boost campaign performance.  

Key Features: 

• Add images, GIFs, and tweak various elements of your campaigns with simple drag and drop.
• Choose from tons of templates from large popups to sleek sliders.
• Push leads to your CRM and enhance your outreach efforts.
• Segment visitors by the language they prefer and build targeted campaigns.
• Set campaigns in advance and trigger them at the right moment.

Pros: 

• Design campaigns that work smoothly on mobile phones. 
• Enjoy a library of numerous icons, images, and shapes for your lead capture campaigns. 

Cons: 

• Needs more powerful integrations. 
• The mobile version doesn’t work as smoothly as the desktop version. 

13. HubSpot

Pricing: Starts from $45/month. 

HubSpot is a renowned platform best known for its marketing, sales, and support capabilities. The tool’s drag-and-drop interface helps you create and customize lead capture forms just the way you want. It offers a built-in CRM for the automatic transfer of leads for further nurturing. You can also analyze campaign performance and make smarter decisions using HubSpot’s built-in analytics. 

Key Features: 

• Track key performance metrics and identify the campaigns bringing the most value.
• Customize form fields and capture valuable data from visitors.
• Built-in CRM integration to transfer and nurture leads.
• Create forms quickly with easy drag and drop functionality.

Pros: 

• Simple, intuitive interface and great learning resources. 
• Allows form translation in multiple languages. 

Cons: 

• Most customization features are available in the premium plans. 
• Reporting dashboards could use improvement. 

14. Sleeknote

Pricing: Starts from $49/month. 

Sleeknote is an all-in-one tool offering forms, popups, slide-ins, and gamification to help you attract prospects and convert them into paying customers. You can use it to create personalized campaigns to wow visitors at every step of their journey with your brand. This is one of the most user-friendly lead capture systems that offers stunning designs and a drag-and-drop interface. 

Key Features: 

• Get access to in-depth campaign analytics for performance improvement.
• Find your best and worst performing popup campaigns using A/B testing.
• Show your campaigns as a preview first and then display the full-size version.
• Make the information gathering process easier using multistep campaigns.
• Add videos to your popups and enhance user engagement.

Pros: 

• Enable smart triggers and show the right popups to visitors at the right moment. 
• Save time by duplicating popup elements such as input fields and images. 

Cons: 

• UI can be a little annoying with multiple windows opened. 
• Analytics could use improvement. 

15. Wisepops

Pricing: Starts from $49/month. 

Wisepops helps you build contextual website popups for both desktop and mobile visitors. There are over 30 targeting and segmenting options you can choose from and a powerful drag and drop editor to build popups that strike the right chords with visitors. Wisepops eliminates guesswork by helping you keep a firm track of clicks and conversions, so you can make informed marketing decisions. 

Key Features: 

• Pick from multiple layouts from banners and bars to popups and side widgets
• Trigger offers based on the number of visits, location, and cart value.
• Monitor your campaigns’ clicks and conversions in real time.
• Target visitors as they show exit intent and capture leads faster.
• Schedule popups and analyze them with A/B testing

Pros: 

• Target leads with unobtrusive messages using the tool’s powerful onsite notifications. 
• Offers unlimited campaigns and leads across all its plans. 

Cons: 

• A/B testing could be improved. 
• You cannot duplicate a campaign with all its elements. 

16. KyLeads

Pricing: Contact the company for a quote. 

KyLeads is another lead capture tool that enables you to capture and monetize traffic using engaging popups and quizzes. With multiple opt-in types and deep customizations, creating opt-in forms that visitors instantly want to fill  is a cakewalk. This lead capture website equips you with granular targeting using which you can control who can and cannot see your popups. 

Key Features: 

• Segment contacts right at the moment of lead capture and improve your follow-ups.
• Run split tests to compare, analyze, and hone your popups for better performance.
• Target popups based on custom URLs, referral sources, and other such parameters.
• Get access to an extensive library of templates to build opt-in forms.
• Customize popups to match your brand and leave a lasting impact on visitors.

Pros: 

• Allows you to create mobile-responsive forms. 
• Integrates with popular email marketing software. 

Cons: 

• More integrations could be added. 
• Template designs could use improvement. 

17. Mailmunch

Pricing: Starts from $13.99/month. 

If you wish to make the most of email marketing, Mailmunch is the right choice. This lead capture software helps you grow your email list through beautiful sign-up forms. Essentially a list building tool, Mailmunch offers captivating form designs, customizable themes, and advanced display rules to help you build popups that are proven to convert. 

Key Features: 

• Gain a thorough understanding of visitors and their actions with advanced segmentation.
• Create tailored and automated campaigns based on user behavior and site visits.
• Display opt-in forms at the right moment to capture meaningful data.
• Choose from multiple opt-in forms such as popups, bars, slide boxes, etc. 
• Tap into your mobile visitors through mobile-responsive popups.

Pros: 

• User-friendly and easy to install. 
• Works smoothly across web and mobile. 

Cons: 

• Limited customization options. 
• Limited number of templates. 

18. NetLine

Pricing: Contact the company for a quote. 

NetLine is a robust lead capture service that is designed especially for B2B marketers. It offers a comprehensive lead generation solution that uses real-time data to help you build hyper-targeted marketing campaigns. You also get a tool called Audience Explorer that lets you identify engaged users and personalize content to their specific needs. 

Key Features: 

• Keep a close eye on buyer behavior using Audience Explorer.
• Choose from a wide range of filter variations to display content to the right people.
• Tweak and optimize your campaigns continuously using the tool’s self-service platform.
• Get regular assistance from NetLine’s support team on campaign review and analysis.

Pros: 

• Top-notch customer service team. 
• Robust reporting capabilities.

Cons: 

• Lacks geo-targeting options. 
• Interface and terminology can be confusing in the beginning. 

19. GetSiteControl

Pricing: Starts from $6/month. 

GetSiteControl is another lead capture app that can take your marketing game to the next level. The tool offers a large template library to help you build the best lead capture pages, irresistible popups and forms. Whether you wish to upsell, conduct surveys, or simply grow your email list – GetSiteControl has a solution for all your marketing needs. 

Key Features: 

• Display popups by setting behavioral triggers such as exit intent and time spent on a page.
• Evaluate your campaigns from different angles using A/B testing.
• Get real-time data on how visitors interact with your popups.
• Create beautiful popups and forms using handcrafted templates.
• Create mobile-friendly campaigns to target your mobile visitors.

Pros: 

• 1000+ powerful software integrations.
• CSS editor to fully customize your widgets. 

Cons: 

• Lacks integration with social media platforms. 
• Does not provide multilingual support. 

20. EngageBay

Pricing: Starts from $11.99/user/month. 

EngageBay offers an all-in-one suite with powerful tools for marketing automation, email marketing, contact management, and much more. If you are a small business looking for an affordable marketing solution, EngageBay can be a worthwhile option. You can use it to create engaging forms and customize them with the tool’s drag and drop editor. 

Key Features: 

• Add logo and apply colors schemes to your lead capture forms.
• Embed your form as a popup, an iframe, a button, or even as a QR scan code.
• Identify successful campaigns by tracking their conversion rates and page views.
• Get instant email alerts every time a visitor fills your form.
• Create forms in minutes with the tool’s intuitive drag and drop editor.

Pros: 

• Strong customer support that offers quick solutions. 
• Sorting contacts is effortless with EngageBay. 

Cons: 

• Limited template options. 
• The tool gets clunky at times and it doesn’t provide comprehensive technical documentation for common problems. 

Turn Random Visitors Into Quality Leads With the Right Lead Capture Tools 

Whether you are a mom and pop store or an established corporation, your business depends on the quality of leads you capture and convert. 

While you may have an ambitious sales and marketing team to make cold calls and send promotional emails, without the right data at your disposal, these efforts are futile. 

With the support of a robust lead capture tool, you can tap into the right audience who are genuinely interested in your offerings. Your outreach efforts will get the much-needed boost, and you will be able to clock more sales. 

However, the challenge here is to cut through the clutter and get the right tool that can amplify your marketing efforts. The above-given list is thoughtfully created and will help you decide which tool can be your best ally. 

For example, if you are on a budget and need a simple tool with powerful features and seamless integrations, Picreel is a great choice. If your inclination is specifically towards lead capture forms along with built-in CRM, HubSpot can be a good bet.