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10 Best Lead Capture Software to Get Quality Leads in 2024

Top 10 Lead Capture Software to Get Quality Leads in 2024

Did you know that a whopping 80% of new leads do not convert to sales?

This staggering number is enough to set tremors among marketers, but recently, the use of lead capture software and tools has offered a lot of respite.

Do you wish to capture quality leads for your business?

I have got you covered!

Being a part of the business and marketing industry for over a decade now, I have come across numerous such marketing tools and platforms.

So here is a list of some of the best lead capture software and tools that automate the collection and management of potential customer data, streamlining the process of converting website visitors into leads for businesses.

Let’s get started.

Tool Best Use Case Starting Cost
Picreel Lead-Generation Popups Forever free up to 5k visitors. Paid starts at $9.99/month.
HubSpot Marketing Hub Personalized Lead-Nurturing Campaigns Starts at $18/month. Billed annually.
Typeform Interactive Polls Starts at $25/month. Billed annually.
Omnisend Automated Marketing Campaigns Starts at $20 for Tier 1.
SendGrid Sending Transactional Emails Starts at $19.95/month.
ClickFunnels Creating Sales Funnels Starts at $127/month. Billed annually.
Freshsales Managing Sales Pipeline Starts at $12.5/month. Billed annually.
GetResponse Creating and Hosting Webinars Starts at $13.2/month. Billed annually.
Lusha CRM Tools Integration Starts at $29/month/user. Billed annually.
AWeber Building an Email List Starts at $12.50/month. Billed annually.

Which is the Best Lead Capture Software?

Before we dive into the details, here is a sneak peek of some of the best lead capture software to help you get a better idea:


Picreel excels as a lead capture software with advanced targeting, a user-friendly drag-and-drop editor, and seamless integration with email marketing tools. It offers real-time analytics features that provide invaluable insights for optimizing campaigns, making it a good tool for boosting website conversions and decreasing bounce rates.


Omnisend stands out for its robust automation features, empowering marketers to create personalized campaigns and target customers based on interests and behaviors. From acquisition to retention, its segmentation capabilities ensure tailored messaging for different customer groups, driving business growth effectively.


Lusha excels in lead capture, particularly for CRM integration. Its seamless connection with major platforms like Salesforce and HubSpot ensures automatic lead data transfer, reducing manual entry errors. It also has a browser extension that simplifies contact retrieval from various sources, enhancing efficiency and accuracy.

So, which one of these tools looks good to capture quality leads?

Let’s see a detailed analysis of these lead capture tools to get a better idea about them.

Top 10 Lead Capture Tools and Software

1. Picreel

Best for Lead-Generation Popups

Picreel is the best lead capture software I have used for creating lead-generation popups. With its advanced targeting features, I was able to capture important visitor information of my website visitors at the right moment.

I like its drag-and-drop editor that allows you to customize the popups based on your needs. You can even integrate it with your email marketing tools and further streamline the lead generation process.

One of the major features I like is the real-time analytics that allows me to track the success of my campaigns simultaneously. Overall, I was impressed with Picreel and found it to be a powerful tool for increasing website conversions and reducing bounce rates.

What You Will Like:

  • Create and launch popups in minutes, without any coding or design skills, using Picreel’s drag-and-drop editor and templates.
  • Test and optimize your popups using the A/B testing and analytics features
  • Exit-intent technology to detect when your visitors are about to leave your website and show them a last-minute offer or a reminder to complete their purchase or sign up.
  • Timed popups to show your visitors a popup after a certain amount of time spent on your website or on a specific page or section.
  • One-click popups trigger a popup when your visitors click on a button, link, image, or any other element on your website.
  • Scroll popups to show your visitors a popup when they scroll down to a certain percentage or point on your website.
  • Mobile-friendly popups target your visitors on their smartphones and tablets and optimize your popups for different screen sizes and resolutions.

What You May Not Like:

  • The free version does not support white-labeling of the popups.
  • It does not support dark mode.

Price: Forever free up to 5k visitors. Paid starts at $9.99/month.

2. HubSpot Marketing Hub

Best for Personalized Lead-Nurturing Campaigns

HubSpot Marketing Hub

As a marketer, I strongly recommend HubSpot Marketing Hub for personalized lead nurturing campaigns. Its email automation and personalization features allow you to nurture your leads with ease.

While using it, I was able to integrate it with my CRM and manage leads effectively. The behavior tracking feature was amazing, as it allowed me to understand my customer engagement in a better way.

And you know what’s really good?

With its advanced reporting and analytics, I was able to measure the performance of my campaigns and make data-driven decisions.

What You Will Like:

  • Automate your campaigns using HubSpot Marketing Hub’s workflows and triggers, and send your leads the right message at the right time.
  • Personalize your campaigns using dynamic content and smart rules, and tailor your message to your leads’ preferences, needs, and goals.
  • Smart A/B testing and analytics features and improve your conversion rates and ROI.
  • Seamless mail marketing features to create and send engaging and responsive emails to your leads and track their opens, clicks, and replies.
  • Landing page features to create and publish high-converting and SEO-friendly landing pages for your offers and collect your leads’ data and consent.

What You May Not Like:

  • Pricing is based on the number of contacts in your database, which may not suit your budget or needs if you have a small or large contact list.
  • Integration with some third-party tools may require additional fees or subscriptions or may not be available at all.

Price: Starts at $18/month. Billed annually.

3. Typeform

Best for Interactive Polls


When it comes to gathering valuable customer feedback and information, Typeform is my go-to tool for creating interactive polls. Its conversational, engaging approach ensures that you get detailed responses from your audience, and with a wide range of question types, you can collect comprehensive feedback.

Besides, the conditional logic feature is especially useful in creating personalized form experiences tailored to a specific business. The real-time response tracking and analytics features can also help you adjust and optimize your polls instantly.

What You Will Like:

  • Conversational and human-like interface to increase your response rates and completion rates.
  • Personalize your content using Typeform’s variables and hidden fields, and address your leads by their name, location, or any other attribute.
  • Branching and logic features to show your leads different questions or outcomes based on their answers or behavior.
  • Scoring and calculator features to create quizzes, assessments, or calculators and provide instant feedback, scores, or results.
  • Smart embed features to embed your content on your website, landing pages, or popups and capture data.

What You May Not Like:

  • Content does not work well on some browsers or devices and may be affected by some ad blockers or anti-virus software.
  • Does not support some languages, characters, or formats and may require you to use some workarounds or third-party tools,

Price: Starts at $25/month. Billed annually.

4. Omnisend

Best for Automated Marketing Campaigns


I had a chat with some of my industry peers and got to know that they rely heavily on Omnisend to automate marketing campaigns and drive business growth. Its wide range of automation features ensures that you can create highly targeted, personalized campaigns.

Besides, even the segmentation capabilities of the tool are top-notch, enabling you to target customers based on their interests and behaviors.

Want more automation features?

With this tool, marketers can target customers at different stages of their lifecycle with Omnisend, from acquisition to retention. Automated campaigns can be tailored to first-time visitors, active customers, at-risk customers, and lapsed customers, using different messaging and offers appropriate for each group.

What You Will Like:

  • Smart SMS and MMS marketing to create and send text and multimedia messages to your leads and track their delivery, clicks, and conversions.
  • Web push marketing features to create and send notifications to your leads and track their impressions, clicks, and conversions.
  • Advanced segmentation tools create highly targeted campaigns, increasing the relevance and effectiveness of your communications.
  • Pre-built automation workflows, which are designed to save time and improve marketing efficiency.
  • A/B testing features to test different elements of your campaigns and see what works best to optimize marketing messages and increase conversion rates.

What You May Not Like:

  • The integration with some third-party tools requires additional fees or subscriptions.
  • The learning curve may be steep for some users.

Price: Starts at $20 for Tier 1.

5. SendGrid

Best for Sending Transactional Emails


SendGrid is one of the best lead capture software I have used for sending transactional emails. It allowed me to create and send emails that informed, educated, and engaged my subscribers. I found its interface to be user-friendly, which made creating emails easy.

One of the features I appreciated the most was its integration capability with several popular platforms like WordPress and Magento.

The tool also offers dynamic email templates that can be personalized for each recipient. This is particularly useful for transactional emails, where you might need to include specific information for each user, such as order confirmations, password resets, or personalized notifications.

What You Will Like:

  • Industry-leading email deliverability rates ensure that your messages reach your recipients’ inboxes, maximizing the effectiveness of your email campaigns.
  • Scalable infrastructure, designed to grow with your business, and is capable of handling from small campaigns to millions of emails per day.
  • Comprehensive analytics that allows you to monitor email performance in real-time, providing insights into opens, clicks, and conversions.
  • Option for dedicated IP addresses that can improve email deliverability for high-volume senders, ensuring that your emails have the best chance of reaching the inbox.
  • Email security features protect your emails and your leads’ data and comply with some privacy and data protection regulations, such as GDPR, CCPA, or ePrivacy.

What You May Not Like:

  • Some advanced features require a level of technical knowledge to utilize fully, which could be a barrier for non-technical users.
  • Pricing increases with email volume, which could become costly for businesses sending a large number of emails.

Price: Starts at $19.95/month.

6. ClickFunnels

Best for Creating Sales Funnels


As someone who’s designed many sales funnels, I can confidently say that ClickFunnels is the best lead capture software you can use for creating high-converting sales funnels.

The intuitive, drag-and-drop editor makes it easy to create stunning landing pages, opt-in forms, and checkout pages, all without any coding knowledge. Besides, the integration with popular payment gateways removes the hassle of processing payments for online businesses.

It comes with smart A/B testing features that enable constant optimization for higher conversions. With ClickFunnels, I can capture leads, nurture them, and convert them into customers.

What You Will Like:

  • Offers a wide selection of templates designed for various industries and marketing goals, helping businesses get started quickly.
  • Automate your sales funnels using ClickFunnels’ workflows and triggers, and send your leads the right offer at the right time.
  • Provides comprehensive training resources and a supportive community, helping users maximize their use of the platform.
  • Create and send engaging and responsive emails to your leads, and track their opens, clicks, and replies.
  • Membership features to create and manage membership sites, courses, or programs for your leads and provide them with access, content, or support.

What You May Not Like:

  • The customization options for funnels might not meet the needs of more advanced users looking for granular control.
  • Dependence on third-party integrations for some functionalities can complicate the setup and management of funnels.

Price: Starts at $127/month. Billed annually.

7. Freshsales

Best for Managing Sales Pipeline


Freshsales is a wonderful lead-capturing tool you can use to manage your sales pipeline efficiently. It has an intuitive interface that allows me to manage my leads and deals in one place, making it easier to streamline my sales process.

I was impressed with its auto-profile enrichment feature that kept my data up-to-date and provided me with a comprehensive view of my leads and deals. Besides, its auto-profile enrichment feature helps to keep your data up-to-date and gives you comprehensive visibility into leads and deals.

What You Will Like:

  • AI-powered lead scoring prioritizes leads based on their likelihood to convert, helping sales teams focus their efforts where they’re most needed.
  • Visual sales pipeline that provides a clear overview of deal progress, making it easier to manage and move deals forward.
  • Automated workflows reduce manual data entry and follow-up tasks, increasing efficiency.
  • Built-in communication tools facilitate easy contact with leads, streamlining the sales process.
  • Seamless integration with other Freshworks products allows for a unified toolset for managing customer interactions.

What You May Not Like:

  • The features in the free plan are limited, necessitating upgrades for access to more advanced tools.
  • Some advanced features, critical for scaling sales efforts, are only available in the more expensive plans.

Price: Starts at $12.5/month. Billed annually.

8. GetResponse

Best for Creating and Hosting Webinars


GetResponse has been a game-changer when it comes to creating and hosting webinars. The easy-to-use webinar editor and customizable templates allow you to create visually stunning and engaging campaigns that captivate the audience and can help in capturing leads.

The tool can be used to build landing pages, forms, popups, and emails and collect your leads’ email addresses, names, and other information.

Besides, you can schedule, promote, and run your webinars and interact with your leads using chat, polls, surveys, and Q&A.

What You Will Like:

  • Integrates seamlessly with email marketing tools, making it simple to promote webinars and follow up with participants.
  • Features interactive tools like polls, surveys, and chat to engage the audience during webinars.
  • Automation and autoresponder features that make it easy to nurture leads before and after the webinar.
  • The landing page builder helps create attractive, effective pages for webinar registration.
  • Webinar recordings can be stored and made available for on-demand access, extending the life of your content.

What You May Not Like:

  • Access to the webinar feature requires a subscription to one of the higher-tier plans, which may increase costs.
  • Customization options for webinar landing pages are limited, potentially affecting the branding of webinar materials.

Price: Starts at $13.2/month. Billed annually.

9. Lusha

Best for CRM Tools Integration


Lusha is another really good lead capture software, especially if you wish to work with CRM tools.

It offers easy and seamless integration with a wide range of leading CRM platforms such as Salesforce, HubSpot, and Microsoft Dynamics 365. This integration allows for the automatic transfer of lead data directly into the CRM system, eliminating the need for manual data entry and reducing the chances of errors.

The tool also has a browser extension that makes it easy to retrieve the most important contact information from any website, social media platform, or even my CRM database.

What You Will Like:

  • Provides accurate and up-to-date contact information, aiding in more effective outreach and lead-generation activities.
  • Enriches CRM records with accurate and up-to-date contact information, including phone numbers, email addresses, and social media profiles.
  • Plans are scalable, making Lusha suitable for businesses of all sizes, from startups to large enterprises.
  • Offers API access for custom integrations, allowing businesses to tailor Lusha’s capabilities to their specific needs.
  • Supports both inbound and outbound sales strategies, making it a versatile tool for various sales approaches.

What You May Not Like:

  • The cost per lead can be high, especially for businesses with high-volume lead generation needs.
  • Beyond contact data enrichment, it offers limited additional functionality, which might not justify its cost.

Price: Starts at $29/month/user. Billed annually.

10. AWeber

Best for Building an Email List


AWeber is a lead capture software that helps you build and grow your email list. I have used this a few times for its smart email marketing features, but you can also use it to create and display sign-up forms, popups, and landing pages and collect your leads’ email addresses, names, and other information.

The tool provides customizable sign-up forms that can be easily added to websites, blogs, or social media platforms. These forms are designed to be user-friendly and can be customized to match your brand, helping you to capture new subscribers effectively.

It also offers a variety of responsive email templates that adjust to fit the screen size of smartphones, tablets, and desktops, improving the overall user experience.

What You Will Like:

  • Create and display sign-up forms, popups, and landing pages in minutes, without any coding or design skills.
  • Offers intuitive email design tools, making it easy to create visually appealing emails without needing design experience.
  • Automated email campaigns that allow for efficient lead nurturing, reducing the manual effort required to follow up with leads.
  • List segmentation feature that enables targeted and personalized email marketing efforts, improving engagement and conversion rates.
  • Integrates with a wide range of platforms and services, including content management systems, shopping carts, and social media platforms, enhancing the tool’s functionality and ease of use.

What You May Not Like:

  • Transferring an email list from another provider to AWeber can be complex and time-consuming.
  • Advanced automation and segmentation features may be lacking compared to those offered by competitors, limiting the tool’s flexibility.

Price: Starts at $12.50/month. Billed annually.

Evaluation Criteria

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

  1. User Reviews / Ratings: Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
  2. Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
  3. Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
  4. Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
  5. Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth.
  6. Personal Experience / Experts’ Opinions: This part of the evaluation criteria draws insightful observations from the personal experience of the writer and the opinions of industry experts.

Ready to Pick the Best Lead Capture Software?

After a detailed review of some of the best website lead capture tools and software, which one appears the best?

If you ask me, I would go for Picreel as my selection. Having used this tool to create popups for multiple websites, I like its overall ease of use and eye-catching popup designs, which attract website visitors a great deal. It also has personalization and advanced targeting features that can help you double your lead generation.

FREE. All Features. FOREVER!

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About the author

Shivani Dubey is a skilled writer and editor, focusing on crafting engaging narratives and delving into the complexities of CRO. Shivani holds a Bachelor's degree from Delhi University and a Master's degree from I.G.N.O.U. This educational background enriches her writing and editorial work with a distinctive perspective. In her writing, she covers crucial aspects of customer feedback management, lead generation, and experience design.