A strong email list is one of the most valuable tools to improve conversions and sales. While some may argue that emails don’t work in today’s time, the truth is that emails are as powerful as any other marketing strategy.
With the support of email marketing, you can reach out to potential customers in a more personalized manner. For effective email marketing, you don’t just need a strategy. You also need the support of the right tools to push your efforts in the right direction.
A powerful email capture tool helps you collect the email addresses of prospects and grow your subscriber list. It allows you to stay in touch with your potential customers and target them with personalized messaging to improve conversions.
If you are a business owner looking for the best email capture tool, you may get confused with the plethora of options available on the market. This blog will help you understand the 10 best email capture tools you can use to generate more leads.
By the end of this blog, you will have clarity on which email capture tool can provide you with the best return on your investment.
What Is Email Capture?
Email capture is the practice of collecting email addresses from potential leads through your website. In simple words, when people land on the website, they are asked for their email addresses, along with other information such as name, phone number, etc. In return, they are given discount coupons or promo codes. It is a two-way path.
You can use email capture as a strategy to grow your email list. The longer the email list, the higher the chances of getting more conversions. The most striking aspect about emails is that they can be directly sent to the customers’ inboxes. This saves you from those expensive paid promotions on other channels.
As per a report, email can generate an ROI of $36 against every single dollar spent. However, to reap the benefits of email capture, you need to keep track of the following 3 things:
- Do you have the proper channel/mode to communicate with your visitors?
- Do you have the right strategy to capture the email addresses?
- Are you capturing the right email addresses?
You just don’t need any random Tom, Dick, and Harry in your email contact list. You need potential customers who will interact with your business, purchase from you, and become loyal ambassadors.
10 Best Email Capture Tools to Increase Mailing List in 2023
Every email capture tool included in our list works great. However, no one has the time and money to invest in every tool, right?
Therefore, our list describes the top email capture tools in detail and highlights their pros and cons, key features, pricing, etc. We believe this will help you understand which one to pick for your next successful email campaign.
Here we go!
1. Picreel
Picreel is an easy-to-use email capture tool that offers a library of beautiful templates to choose from. The tool comes with an intuitive popup editor that lets you customize the templates as per your taste in no time. You can even create popups from scratch without any coding knowledge.
Read More - Create Popups From Scratch Under 10 Minutes
Picreel comes with 700+ easy integrations with email marketing, CRM, and CMS tools. The advanced triggering feature of Picreel lets you schedule your email capture popups at the perfect moment. You can show popups based on the time spent on the web page, exit-intent, scroll behavior, etc.
Key Features:
- 100+ highly customizable templates to get started in minutes
- Test and compare different popups with A/B testing
- Advanced targeting to segment new or returning users
- Robust analytics & reporting to monitor campaign performance
- Personalize popups with the data collected for personalized ads.
| Pros | Cons |
|---|---|
| Easy-to-use tool that doesn’t require coding skills.
A library full of customizable templates to get started with. |
The interface can be confusing at times.
The campaign dashboard responds slowly at times. |
Pricing: Starts from $39.97 per month.
2. OptinMonster
OptinMonster is a feature-packed email address capture tool that offers a variety of templates for sidebars, floating bars, full-screen overlays, etc. Its advanced targeting feature lets you perform segmentation for better lead capture. Its smart reports can be used to analyze campaign performance. The tool can be easily integrated with Mailchimp, ActiveCampaign, Keap, etc.
Key Features:
- Create email campaigns easily with a drag & drop popup editor
- Check users’ activities on the page with exit-intent technology
- Target users based on their location
- Detect users’ behavior and show the right campaigns with smart triggers
- Enhance campaign performance with advanced campaign analytics
| Pros | Cons |
|---|---|
| Offers prebuilt templates, different campaign types, and an easy drag-&-drop builder.
Split-testing features make it stand out from the rest. |
Users have complained about slow customer support.
The tool has a steep learning curve, and it is not very intuitive. |
Pricing: Starts at $9 per month.
3. LiveChat
LiveChat not just lets you engage your customers via online chat and help desk software, but it is also among the most widely used email collection tools. Whenever customers land on your website and want to chat with you for any query, they will be asked to put their email addresses. The tool comes with 200+ integrations and supports 45+languages which makes it a powerful email capture platform. This feature-packed tool lets you deliver a seamless experience all through the buyer’s journey.
Key Features
- Increase customer engagement with targeted messages based on their profiles
- Give a human touch to agent profiles with chat widget customization
- Advanced analytics and reports for real-time, in-depth insights into customer data.
- Handle large chat volumes with a powerful chatbot
- Create a custom chat widget for your website with APIs
| Pros | Cons |
|---|---|
| Budget-friendly tool for customer engagement and conversions.
Easy to customize for any business and has a mobile app. |
The tool gets slows down if too many activities are performed simultaneously
Reporting feature needs improvement. |
Pricing: Starts at $16 per month.
4. WPForms
A famous WordPress form builder with the drag-&-drop feature, this email capture form tool is used to create different forms and surveys. The tool comes with a smart conditional logic feature that helps in gathering the most relevant information from potential customers. Easy integration with several email marketing and CRM platforms makes this tool perfect for every business owner. Also, a library of 400+ form templates takes away the hassle of spending unreasonable time creating forms from scratch.
Key Features
- Create email forms in moments using the tool’s drag-&-drop builder
- Responsive & mobile-friendly forms work on any device
- Add a human touch to email forms with Conversational form addons
- Respond to queries instantly with form notifications
- Break down lengthy forms into different pages
| Pros | Cons |
|---|---|
| Lets you build engaging registration forms in a few minutes.
The tool offers pPayment collection functionality is available within the form. |
The free version offers limited features, while the pro version is too costly with no trial version.
There is no option to upload multiple form files together. |
Pricing: Starts at $239.60/year.
5. Bloom
Bloom is an email capture popup tool for WordPress by Elegant Themes. Nineteen email marketing integrations, 100+ predesigned templates, split testing, drag-&-drop builder, etc., features offered by Bloom make it an extraordinary, automatic opt-in popup. With this tool, you can easily position in-line forms and other types of popups anywhere on the website pages. If you have made your eCommerce website on WordPress and want to turn your visitors into email subscribers, you can consider this tool to increase your revenue.
Key Features
- Automatically place opt-in forms based on user activities
- Leverage in-line opt-in forms for location-specific targeting
- A/B testing to test the campaign effectiveness in real time
- Fully responsive for all devices.
- Highly targeted display settings to ensure forms appear as you want
| Pros | Cons |
|---|---|
| Comes with an easy-to-use, intuitive interface.
Offers several opt-in form types. |
The tool can impact website performance if lots of users are active on the website.
There is no drag-and-drag builder. |
Pricing: Starts at $89/year.
6. Sleeknote
Sleeknote offers sidebars, forms, gamification, and slide-ins that help in customer engagement and retention. This email capture pop-up tool helps decrease the rate of cart abandonment which is a big challenge every eCommerce business faces. The tool offers multiple templates with a visual popup builder for complete customization. You can add a timely popup to your website to greet your visitors and convert them into subscribers.
Key Features
- Test campaigns with A/B split testing to improve conversions
- Provide in-depth data for performance evaluation using advanced analytics
- Get better insights into your marketing campaigns with Google Tag Manager
- Customizable pre-designed templates to create popups
- Edit templates with easy drag-&-drop editor
| Pros | Cons |
|---|---|
| The tool’s interface is user-friendly.
Smart triggers let you target highly qualified leads. |
More expensive than its competitors.
Fails to support different languages and domains. |
Pricing: Starts at $49/month.
7. SumoMe
If you wish to capture email addresses and build your email list, SumoMe is here to take your efforts to the next level. The tool comes packed with multiple features, such as Smart Bar, List Building, etc., and functions smoothly on all screens. With the help of heat maps, it’s easy to track visitors’ activities on the website. The basic tool is free. However, you must opt for paid plans for extra benefits.
Key Features
- Mobile-optimized popups to ensure that the forms work on smartphones.
- Track visitors’ activities and share targeted messaging using heatmaps
- Test and analyze the effectiveness of A/B testing
- Add share buttons, image sharer, and highlighter
- Customizable branding for building email subscription lists
| Pros | Cons |
|---|---|
| Advanced and detailed analytics for performance optimization.
A free plan enabling users to test it before buying |
The tool has a little bit of a learning curve and can be a challenge for new users.
Users have complained about slow customer service. |
Pricing: Starts at $39/month.
8. ConvertBox
If you are looking for versatile email capture software, ConvertBox is what you need. The tool offers various form types such as full-page forms, embedded forms, popovers, etc. As is evident from its name, the tool helps you convert visitors into subscribers. You can target and retarget existing traffic by showing personalized offers. It also comes with numerous functionalities such as designing lead capture forms, targeted offers, robust real-time analytics, etc.
Key Features:
- Lead capture forms for data collection and forwarding to the CRM.
- A/B split testing for creating various tests to analyze the best variation.
- Simple drag & drop functionality to personalize all the elements of the form.
- Intelligent targeting to target users based on their activities and profiles.
- Segmentation funnels to segment visitors based on their interests.
| Pros | Cons |
|---|---|
| Embed marketing tools & services easily.
Track the real-time activities of the visitors. |
Lacks Google Fonts integration.
No social media signup functionality. |
Pricing: Contact ConvertBox for pricing.
9. ThriveLeads
This email capture WordPress plugin lets you create and design a variety of opt-in forms for capturing email addresses. The tool can be easily integrated with several email services, making it a suitable choice. Its simple drag-and-drop editor can be used to personalize email capture forms. With the help of ThriveLeads, you can showcase different messages to your subscribers and prevent duplicate emails.
Key Features
- Detailed reporting and tracking to track the performance of forms and pages.
- Simple drag-and-drop editor lets you design a form without any coding skills.
- Abundance of form types to choose from a library of 1000+ templates
- Conversion-centric form designs include various form types for better conversion.
- A/B split testing to analyze the best email form design.
| Pros | Cons |
|---|---|
| Offers a wide selection of form formats and types.
Extra features such as asset delivery, signup segue, and smart links. |
Some form designs look outdated and dull.
Clunky UI and slow reporting can be a challenge. |
Pricing: Starts at $299 per year.
10. Optinly
Optinly is among the most affordable email capture tools businesses can use to capture leads, engage visitors and boost sales. The tool offers a wide range of email capture forms in a few minutes, such as gamification, floating sidebars, full-screen overlays, exit-intent popups, etc.
The tool comes with easy integrations with various email marketing tools, allowing you to capture leads in one location. The free version comes feature packed, including ESP integration and analytics.
Key Features
- A simple, easy-to-use WordPress plugin with clear UI
- 75+ pre-designed popup templates to choose from
- Advanced targeting and in-depth analytics dashboard
- Mobile responsive email popups compatible with visitors’ device
- Advanced trigger options to schedule the popups based on visitors’ activities.
| Pros | Cons |
|---|---|
| The tool comes with a drag-and-drop editor to personalize the popups.
The tool has a clean dashboard that provides insight into analytics and campaign performance. |
The tool lacks the ability of A/B testing.
Some of the templates fail to accept the ‘privacy policy box. |
Pricing: Starts at $9/month.
Best Email Capture Practices to Follow
Building an email list is among the most important marketing strategies you must not avoid at any cost. Whether you are a startup or an established business, an email marketing strategy can be instrumental in increasing profits.
As per a report by Harvard Business Review, email is the best channel to communicate with millennials. Implementing email capture strategies at the right time and targeting the right customers helps you increase your subscriber base and revenue as well.
Let’s discuss some of the best email capture practices to be considered.
1. Offer Discounts Whenever a User Signs Up
Rewarding customers is an effective way to increase your subscriber base instantly. When a customer signs up on your website, it’s a good practice to offer some discount in exchange for the information they are asked for. This discount can be in the form of a coupon code, a free ebook, a free video to a course, etc.
Keep in mind that adding visitors to the subscriber base does not win you the battle. But converting them does. Here’s an example of a coupon of 10% off for new signups.
(Source)
2. Make Your Popups Non-Intrusive
Popups are among the most powerful marketing tools. But using too many irrelevant pop-ups, invisible texts, close buttons, etc., can annoy your visitors. They may even force visitors to leave your website without any activity and never come back.
No matter how beautifully you have designed the popups, they will end up annoying visitors if not designed, timed, and targeted the right way. Modern popup tools offer exit intent technology that help you display popups only when visitors intend to leave your website. Thus, the popup won’t be an intrusion when they are browsing through your website.
Look at the example of a sign-up form of the famous clothing company, Diesel. It’s a simple form that asks for users’ email addresses and gender – that’s all!
(Source)
3. Place Opt-ins on the Right Spots
You need to reconsider your strategy if your whole website has just a single popup or newsletter signup form. Building an email list requires more than that. You also need to take care of how popups are positioned on your website.
For example, you can position opt-in at the top of the website. You can also put it at the bottom. You can consider placing it at a specific interval. For example, when a reader is in the middle of your web page or halfway through the article. Another option is to put the opt-in in the sidebar to make it more visible to visitors. There are multiple ways to position your popups and let them work the way you want.
4. Keep Your Email Forms Simple
Keeping email capture forms simple to fill is a sure-shot way to increase submissions. If your forms are lengthy and complicated, visitors will leave without filling them. The best way to avoid this is by keeping your forms minimal and asking only for basic information such as visitors’ names and email addresses.
You can nurture the leads later and ask for detailed information when leads develop more confidence in your brand.
Check this email capture form by Downtown Orlando, the central business district of Orlando. The form is simple, with just an email address and signup button along with a blue-colored ‘X’ button in case someone does not want to subscribe.
(Source)
5. Target the Right People at the Right Time
Yes, it may sound basic, but it is an essential part of the email capture strategy. Many businesses start targeting every user who lands on their website in the hope of getting more conversions. But it doesn’t work this way.
If popups are triggered the moment a user lands on your website, is likely to seem more frustrating than welcoming. A discount popup right at the beginning, when the user is not even familiar with your offerings, is another example of thoughtless targeting.
Popups are a great way to capture the email addresses of users, provided they are timed and targeted wisely. Identifying the right moments and triggering popups with contextual messaging can get you more engagement and conversions. For example, popups can be prompted based on users’ scroll movements, time spent on a page, and exit intent.
Grow Your Email List Instantly Using Right Email Capture Tool
If you haven’t thought of building an email list of your visitors, there’s a lot you are losing. And that’s something no one wants to do.
Email capture software helps you in several ways. It lets you build a strong email subscriber list as well as helps you create brand awareness. All these tools come with unique features and benefits, which help you increase email subscribers smartly.
If you need a smart tool that is easy to use and offers power-packed integrations, go for Picreel. If you are looking specifically for a WordPress form builder, WPForms can be a good choice.
Capture emails from your visitors and build an email list for your next successful marketing campaign.
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