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Cart Abandonment Popup – Examples & Best Practices for 2024

Cart Abandonment Popup: Boost Checkouts in 2024

As a business owner, are you doing everything from optimizing your product page to adding social proof and still seeing visitors leaving your site without completing the purchase?

If it sounds relatable, you’re not alone. According to the Baymard Institute, the average cart abandonment rate across industries is 70.19%.

That’s a lot of lost revenue and wasted marketing efforts.

Don’t worry, you can still turn those abandoning visitors into paying customers. How, you ask?

You can use “Cart Abandonment Popups” to capture visitors’ attention, remind them of the value of your offer, and persuade them to complete their purchase.

In this blog, you’ll learn exactly how to create an abandoned cart popup, along with the best practices and examples that actually work.

Let’s dive in.

Abandoned Cart Popups: Why They Are Key to Conversion

Cart abandonment popups act as a friendly reminder to shoppers that they have items in their cart that they didn’t complete checkout for. This reminder can be a powerful motivator to encourage customers to finalize their purchases.

Additionally, they provide an opportunity to offer an incentive to shoppers who didn’t complete their purchase, such as a discount or free shipping, which can be extremely effective in reducing cart abandonment rates.

But what is the impact of these popups on the bottom line?

According to Growth Devil, emails, retargeting ads, and other abandoned cart best practices can recover up to $260 billion of sales out of $4.6 trillion. That’s no small number!

So not only can abandoned cart popups help recover lost sales, but they can also help improve customer engagement and brand loyalty.

By offering incentives and reminding customers of items they are interested in, you’re showing them that you value their patronage and want to do what you can to help them find what they’re looking for.

6 Powerful Abandoned Cart Best Practices That Convert

Using cart abandonment popups can be a great way to recover lost sales and increase your conversion rates. But, to maximize their effectiveness, it’s important to follow these abandoned cart best practices.

1. Focus on the Timing

Timing is everything when it comes to abandoned cart popups. You want to make sure that the timing of your popup is just right if you want it to be effective in recovering lost sales.

One of the most important things to keep in mind when timing your cart abandonment popup is to ensure you’re not interrupting the customer’s browsing experience.

Focus on the Timing

You don’t want to annoy your customers with an abandoned cart popup that interrupts them while they’re still browsing. Instead, you should wait until the customer has spent some time on your website, added items to their cart, and then attempted to leave the site without making a purchase.

You’ll want to send out your first email reminder within a few hours of the customer abandoning their cart while the purchase is still fresh in their mind. After that, you can follow up with additional emails at strategic intervals to provide further reminders and incentives.

2. Offer Irresistible Discounts or Free Shipping

Nothing delights customers more than a good deal or free shipping. These offers can boost your conversions by making your customers feel valued, reducing their hesitation, and giving you an edge over your competitors.

But you need to price your products and services smartly. You need to know your customers’ needs, your costs, and your value proposition. And you need to test different offers to find the optimal one.

Also Read: 11 High-Converting Shopping Deals Popup Examples to Boost Sales

3. Make Your CTA Buttons Clearly Visible

When it comes to creating abandoned cart popups that convert, the call-to-action (CTA) button should be a primary consideration. The purpose of an abandoned cart popup is to encourage shoppers to complete their purchases, and a strong, prominent CTA button can make this happen.

One of the key advantages of having a clear and visible CTA button is that it prompts action. Without a clear CTA, the shopper may not know what to do next.

The button should be larger and more noticeable than the rest of the popup and should be immediately visible as soon as the popup appears. This will help ensure the CTA button is easy to notice, click on, and take action.

Also Read: 11 Proven Call to Action Button Best Practices for Popups

4. Use Exit Intent to Target People

A lot of the time, people visit your website and add items to their cart, but then something distracts them, and they decide to leave – it happens to the best of us.

But did you know that you can use an exit-intent strategy to target people and convince them to complete their purchase before they leave your site?

Use Exit Intent to Target People

Exit-intent technology is a tool that detects when users are about to leave your website without completing their purchase. It tracks the movement of the cursor and triggers a popup message when the user attempts to close the browser window.

It’s like a last chance to convince the customer before they leave your site forever.

What’s the message? It’s up to you!

You can use this technique to display a message that encourages the shopper to reconsider, possibly offering an exclusive discount, free shipping, or other incentives to encourage them to complete their purchase.

Also Read: Mobile Exit Intent Popups: Strategies and Best Practices

5. Implement Cart Rules Based on Cart Value

Cart rules are a great way to incentivize your customers to buy more from you. They are rewards that you can give to your customers’ shopping carts, such as free gifts, coupons, or discounts. They depend on the cart value, which is the total amount of items in the cart.

By setting different rewards for different spending levels, you can create urgency and exclusivity for your customers. You can also nudge them to add more items to their carts, increasing your order value and revenue.

6. Leverage Urgency to Boost Conversions

Urgency is a powerful psychological trigger that makes people act quickly. When people feel they might miss out on something valuable or scarce, they are more likely to buy it.

You can create urgency by using elements such as scarcity, countdown timers, limited-time offers, or social proof. These elements can make your customers feel that they need to act now, or they will lose the opportunity.

But you need to use urgency sparingly and respectfully, or you might lose your customers’ trust and respect.

You May Also Like: How To Use Content To Increase Conversions

8 Real-World Abandoned Cart Popup Examples to Inspire You

There are tons of real-world abandoned cart examples that you can look at to inspire your abandoned cart popups. Here are some of the best ones:

1. Free Premium Access Popup – Picreel

Giving free premium access is a marketing strategy businesses use to attract new customers and incentivize existing ones to stay loyal.

In essence, it involves offering access to premium services, features, or content to customers at no cost for a limited time.

This strategy is particularly effective in online businesses where customers can easily switch to a competitor with similar offerings. Giving free premium access not only encourages people to try out the product or service but also creates a sense of urgency and exclusivity, which can drive up conversions.

Picreel‘s abandoned cart popup offers just that, and it’s catching the attention of online shoppers everywhere.

This abandoned cart example is effective for a few reasons.

  • Firstly, it’s eye-catching. The moving graph makes it stand out and hard to miss.
  • Secondly, it’s a great incentive for customers who have abandoned their carts. By offering premium access for free, they are immediately more likely to reconsider their purchase.
  • The headline is attention-grabbing, the image is relevant, and the offer is enticing. It’s also worth noting that the popup is not intrusive – it only appears when the user has abandoned their cart, so it’s not annoying or disruptive to the shopping experience.

2. Flash Sale Popup – Macy’s

The Flash Sale Popup is a highly effective strategy to attract customers and increase sales. By creating a sense of urgency and scarcity, the popup convinces potential customers to take advantage of the amazing bargains on offer.

Macy’s flash sale popup is a great example of an effective strategy as it follows the best practices of creating scarcity.

Flash Sale Popup - Macy’s

Image Source: Macy’s

Check out this cool Flash Sale popup on Macy’s website! It’s super simple and makes the main info really pop. They’re offering a massive 50% discount on women’s apparel, which is a total steal.

The best part is that the discount code is only available until midnight tonight, so it’s like a race against time. To get the code, all you have to do is go back and open the email they sent you about the flash sale.

It’s super smart because it engages you with Macy’s emails more and keeps you in the loop for future deals. This popup is an effective way to get people to shop at Macy’s online.

3. VIP Membership Popup – Loco

Presenting a VIP membership through a popup is an intelligent method to encourage people to become a part of the Loco community and enjoy the advantages of being a loyal customer.

The VIP membership popup of Loco is an excellent instance of an effective strategy as it adheres to the best practices of creating value and differentiation.

VIP Membership Popup - Loco

Image Source: Loco

The VIP Membership popup has a simple layout that makes the important stuff stand out. Loco is offering a VIP experience with exclusive gifts and benefits. And the way they presented it using a crown icon and the word “VIP” gives a sense of privilege and prestige.

To join the VIP experience, click that orange button, and this will take you to the VIP page. It’s a smart way to get people interested in exploring the exclusive offerings and enjoying the sweet perks.

This popup is designed to make people want to join the VIP membership and become loyal customers.

4. Early Access Popup – Kate Somerville

An early access discount offered through a popup is a clever method to entice and persuade potential customers to buy from you.

The early access popup by Kate Somerville serves as an excellent example of an effective strategy as it adheres to the best practices of creating a sense of exclusivity.

Early Access Popup - Kate Somerville

Kate Somerville’s early access popup shows a simple and straightforward message. They’re offering a 20% discount on orders placed today, which is awesome, especially since it’s in bold pink letters.

You can join their community by entering your email address and clicking “JOIN & SAVE,” you can also join their community. And if you spend $150 or more, you’ll get a complimentary full-size DermalQuench product worth $95!

This popup is a great way to get people interested in buying from Kate Somerville’s website and trying out some of their amazing skincare products.

5. Referral Discount Popup – PayPal

Using a referral discount in a popup is a clever method of enticing and persuading people to join the PayPal community and take advantage of its secure and effortless transactions.

PayPal‘s referral discount popup illustrates a successful approach that adheres to the most effective practices for acquiring and retaining customers.

Referral Discount Popup - PayPal

Image Source: HelpLama

This Referral Discount popup is designed to attract and convince people to join the PayPal community and enjoy the benefits of easy and safe transactions. The popup urges you to spread the joy of shopping with PayPal.

If you invite your friends to join PayPal, you’ll get rewarded – that’s a pretty sweet offer, especially when you see it in bold letters. All you need to do to participate in the referral program is click on the “Invite Your Friends” button, and you’ll be taken to a page where you can select your contacts.

The popup also shows you the maximum amount you can earn by referring your friends, which is up to $50.

This popup is designed to attract and convince people to join the PayPal community and enjoy the benefits of easy and safe transactions.

6. Bundle Discount Popup – Past Outdoors

Presenting a bundle discount through a popup is a clever tactic to encourage customers to purchase additional products from your website.

The bundle discount popup used by Past Outdoors serves as an excellent example of an effective strategy, as it adheres to the best practices of increasing the average order value and customer loyalty.

Bundle Discount Popup - Past Outdoors

Image Source: Pickystory

The popup is super simple and easy to read. It’s all about this sweet deal for outdoor lovers.

You can get a Women’s Crop T-Shirt, a YETI Colster Stubby Holder, and a PAST Outdoors 1/12 Truckers Cap for just $79.90. That’s like a steal, right?

The best part is that you must click the “Add selected to cart” button to get the bundle discount. You’ll see the discount at checkout and feel like a boss.

This popup is all about getting you to buy cool stuff from Past Outdoors’ website without any hassles.

7. Free Shipping Popup- Kate Spade

“Free shipping? Yes, please!” Who doesn’t love free shipping?

Offering free shipping in an abandoned cart popup is a smart way to entice customers to complete their purchases. Kate Spade’s free shipping popup is a great example of an effective strategy as it follows the cart abandonment best practices of converting hesitant shoppers into paying customers.

Kate Spade’s abandoned cart popup shows a simple and straightforward message that reads, “Congratulations. Your cart qualifies for free: 2-day shipping, returns.”

Free Shipping Popup- Kate Spade

Image Source: Kate Spade

This straightforward message highlights the main benefit that shoppers can avail themselves of by completing their purchase, which in this case is free shipping and returns. The popup also includes a clear call-to-action (CTA) button that says “Add to cart,” prompting shoppers to add their email and continue their purchase process.

8. Limited Time Offer – Kiss My Keto

The limited-time offer popup is a marketing strategy that online businesses use to create a sense of urgency and encourage potential customers to complete their purchases by offering them a limited-time discount, promotion, or deal.

These popups are effective because they incorporate the psychological principle of scarcity. When people perceive that something is scarce or rare, their desire for it increases.

The sense of urgency that is created by limited-time offers is one of the most powerful motivators for customers because fear of missing out (FOMO) often drives action.

Kiss My Keto‘s abandoned cart popup is sure to excite the bargain hunters among us. The limited-time offer is a clever way to create a sense of urgency and FOMO (fear of missing out), leading to increased conversions and sales.

Limited Time Offer – Kiss My Keto

Image Source: Kiss My Keto

Also Read - How to Use Website Popups to Boost Your Conversions

5 Abandoned Cart Popup Templates to Get You Started

There are a lot of abandonment popups that you can use to stop people from leaving their carts. Here are some of the abandoned cart popup templates from Picreel that you can use:

1. Coupon Code Popup

By offering you a discount code right when you’re about to abandon your cart, coupon code popups give you that extra nudge you need to complete your purchase.

Maybe it’s free shipping, maybe it’s 10% off your entire order, but whatever it is, it’s just enough to make you feel like you’re getting a good deal and seal the deal on your purchase.

2. Email Capture Popup

Email Capture Popup

Email capture popups can help prevent cart abandonment by offering an incentive, such as a discount code or free shipping, in exchange for providing an email address.

This gives customers a little push to complete their purchases and allows them to stay connected with the brand for updates on sales and promotions.

3. Countdown Timer Popup

Countdown timer popups create a sense of urgency with a ticking timer and limited-time discount, giving shoppers an extra push to complete their purchase before time runs out. Not only do they prevent cart abandonment, but they also add excitement to the shopping experience.

4. Newsletter Popup

Newsletter Popup

Newsletter popups offer a discount code or special promotion in exchange for signing up for the brand’s newsletter, giving shoppers a little extra nudge to complete their purchase. By signing up, shoppers also stay connected with the brand for updates on new products and sales.

5. Wheel of Fortune Popup

Wheel of Fortune Popup

Wheel of Fortune popups prevent cart abandonment by offering various discounts and prizes through a spinning wheel. This not only gives shoppers an irresistible deal but also adds an element of excitement to the shopping experience.

DIY Guide: Crafting Your Own Cart Abandonment Popup

Creating a cart abandonment popup can seem daunting, but with the right tool, it can be a straightforward process. Picreel is a popular online popup builder tool that allows you to create engaging cart abandonment popups effortlessly.

Here’s a step-by-step guide to help you get started:

1. To get started, login to Picreel and click on “Campaigns” from the left-side menu.


2. Click on the dropdown arrow next to “New campaign” from the top right corner. Here, you can choose from a pre-built template or create your own campaign from scratch.

New Campaign create

3. Choose the type of cart abandonment popup you want to create from the template menu.


4. Once you select a design, customize it according to your preferences. You can change the layout, design, fields and text, options, banner settings, and fonts, and even personalize it with on-site data.

design customize

5. Enter the URL of the website you want to target and choose to display your abandoned cart popup on the entire site or specific pages.

Campaign settings targeting

You can schedule your popups or customize the triggers based on user activity, time spent on the page, or even custom CSS.


In addition, you can personalize the targeting based on returning or new visitors, their origin, geography, device type, and custom cookies.


6. Click “Save” to activate your popup.

Boost Your Sales Today: Implementing Effective Cart Abandonment Popups

Cart abandonment popups are a powerful tool to help online businesses recover lost sales and boost revenue.

By using the cart abandonment best practices and abandoned cart examples we’ve covered in this blog, you can create effective popups that entice shoppers to complete their purchases and even turn them into loyal customers.

Remember to keep your popups simple and eye-catching, offer a compelling incentive, and use language that resonates with your target audience. By doing so, you can increase your chances of success and see the results in your bottom line.

Also, to implement these strategies, you will need tools like Picreel that can help you create website popups instantly. Picreel comes with a forever-free plan, so you can take it for a spin before making a commitment.

Do you want instant 300% growth?

Picreel popups can get YOUR website 300% instant sales growth. See Case Studies.

About the author

Daniel Nicholes shares insights about CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights with the goal of enhancing user experience. Daniel writes about CRO methods, including landing page optimization, site intercept surveys, popups, and how to optimize the complete customer journey. Daniel actively contributes to industry discussions, offering actionable & practical advice for experience optimization.