Daniel Nicholes

Author

Daniel Nicholes

Expert Writer |

Daniel Nicholes shares insights on CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights to enhance user experience. He writes about CRO methods, including landing page optimization, site intercept surveys, popups, and optimizing the customer journey. Daniel offers practical advice for experience optimization.

Articles by Daniel Nicholes

Christmas Popups: 8 Creative Ideas With Templates for 2026

Christmas is the most wonderful time of the year, but also the most competitive for e-commerce stores. With so many shoppers looking for the best deals and gifts, how can you stand out from the crowd and capture their attention? One way is to deploy amazing Christmas popup ideas. But, what are these popups that...
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Product Bundling for Shopify Stores: Examples and Strategies

Are you looking for a powerful way to increase your sales and maximize profits? If so, then you’re in luck because today, we’re diving into the world of product bundling and bundled sales! Now, you might be wondering, “What is product bundling anyway?” Well, in a nutshell, it’s the practice of grouping together related products...
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Top 10 Shopify Discount Apps to Increase Sales

Are you looking to boost your Shopify store’s sales and customer loyalty? If so, using discount apps can be a game-changer. As an online store owner, you’re always on the lookout for ways to improve your sales and retain customers, and using discount apps can help you achieve both of these goals. Discount apps offer...
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Popup Ideas: 7 Creative Ways to Boost Engagement in 2026

Are you looking to explore creative popup ideas to enhance your website’s online presence? You might be surprised to learn that popups can take your website’s engagement levels from good to extraordinary. Although popups have had a bad reputation in the past, today’s popups are sophisticated and persuasive. According to Sumo, top-performing popups can have...
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Mobile Exit Intent Popups That Keep Visitors From Leaving

So I did what most don’t — I stopped copying desktop tactics and started figuring out what actually works for mobile exit intent popups. There was no cursor, no clean exit signals, so it was all guesswork. And the popups? They were slow, annoying, and impossible to dismiss. I knew mobile traffic was huge, but...
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Abandoned Cart Popups: 10 Examples, 5 Templates, and Best Practices

Ever had shoppers browse your store, add items to their cart… and then vanish? Frustrating, right? Shoppers abandon carts for many reasons – 48% due to extra costs, 22% because of long shipping times, and 12% over return policies. So, how do you stop them from leaving? That’s where cart abandonment popups come in. A well-created...
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Shopify Newsletter Popup: How to Build Popups That Grow Your Email List

Popups convert an average of 3% of visitors—and even higher on mobile. For a Shopify store, that’s huge. A simple newsletter popup can capture emails you’d otherwise lose, turning casual visitors into subscribers who fuel repeat sales and long-term growth. The challenge? Most Shopify popup apps are either clunky, pushy, or hide essential features behind...
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