Daniel Nicholes

Expert Writer |

Daniel Nicholes shares insights on CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights to enhance user experience. He writes about CRO methods, including landing page optimization, site intercept surveys, popups, and optimizing the customer journey. Daniel offers practical advice for experience optimization.

Articles by Daniel Nicholes

Black Friday Marketing Ideas That Actually Work (Backed by Data & Examples)

Written by Daniel Nicholes Updated: 26 Sep, 2025

Are you ready to tap into the biggest shopping event of the year? Black Friday isn’t just another sales day—it’s a global retail phenomenon that brings millions of eager shoppers hunting for unbeatable deals. For businesses, this day is more than discounts. It’s about standing out in a crowded market, turning first-time buyers into loyal...

Unleash the Chills: Spooky Halloween Promotion and Marketing Ideas

Written by Daniel Nicholes Updated: 13 Feb, 2025

Halloween is just around the corner, and everyone is gearing up for the spooky season. It’s a time when people of all ages can indulge in their love of all things spooky and supernatural. And for e-commerce businesses, it’s an opportunity to tap into the excitement and offer customers some of the best deals and...