Daniel Nicholes

Author

Daniel Nicholes

Expert Writer |

Daniel Nicholes shares insights on CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights to enhance user experience. He writes about CRO methods, including landing page optimization, site intercept surveys, popups, and optimizing the customer journey. Daniel offers practical advice for experience optimization.

Articles by Daniel Nicholes

How to Increase Website Conversion Rate in 2025

Here’s a hard truth: the average website conversion rate in the U.S. is just 2.35% and for most businesses, it’s even lower.  You spend weeks driving traffic through SEO, ads, and social media… but if your site isn’t converting, 98 out of 100 visitors leave without action. I’ve seen this happen with startups, founders, and...
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Top Halloween Popup Ideas & Templates to Grow Sales in 2025

Step into the bewitching season of Halloween marketing, where creativity meets conversion! It’s that time of the year when you can transform your website into a lead magnet with the magic of Halloween popups. Popups, the unsung heroes of online engagement, are your secret spell for captivating website visitors. This Halloween, unleash a parade of...
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Brevo Popup Tutorial with Smart Alternative Marketers Should Know

As a former user of Brevo, I have experienced firsthand how it has transformed marketing campaigns and my business overall. Recently, I discovered the potential of popups in growing my email list and improving click-through rates. In this blog, we will explore the differences between Brevo’s popup builder and a standardized popup tool like Picreel. Additionally, I...
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How to Create Custom Popups Using Picreel?

Website popups have become indispensable for enhancing user engagement and conversions in the digital marketing landscape. If you are looking for an effective way to capture leads, promote special offers, or improve the overall user experience on your website, then I recommend using custom popups. As someone deeply immersed in digital marketing, I understand the importance...
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How to Create a Popup in Webflow?

I have always been a huge fan of intuitive and powerful website builders and I’ve been exploring quite a few of them, including Webflow. That’s when I discovered that popups can greatly enhance my website by helping to grow my email list and improve click-through rates (CTRs). From what I know, there are two methods to...
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Bootstrap Popup Made Simple with Built-In Tools and Smart Alternative

As a long-term Bootstrap user, I have built several parts of my website with this powerful framework using HTML, CSS, and Javascript. Recently, I discovered that Bootstrap popups can significantly enhance your website’s performance by increasing email list growth and improving click-through rates. But now you might wonder if building popups is possible with Bootstrap. The answer...
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How to Create a Mailchimp Popup? (Built-in Popup VS Popup Builder)

If you’re looking to grow your email list and improve your click-through rates, consider using popups. As a Mailchimp user, I’ve been using this platform for my business and recently discovered the advantages of using popups to enhance my email list. In this article, I’ll share two ways of creating a popup in Mailchimp. We’ll also discuss...
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Bigcommerce Popup: Built-in Setup Guide and Smarter Solution

Having previously used Bigcommerce, I know how powerful it can be as an e-commerce platform for retailers. I recently discovered that popups can significantly enhance my e-commerce business by helping me grow my email list and improve click-through rates (CTRs). When creating popups in Bigcommerce, there are two methods to consider: using Bigcommerce’s popup tool or opting for...
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6 Best Justuno Alternatives – Features, Pricing, and Best Use Cases

Being a part of the marketing industry for almost a decade now, I get requests from marketers seeking more sophisticated tools and Justuno alternatives. So here’s a guide for you with some of the most effective Justuno competitors and alternatives to help you get better assistance in marketing. In addition to my personal research and...
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Klaviyo Popup: Built-in Tool vs Easier Alternative to Try

Did you come across Klaviyo very recently like me? I’ve been spending some time learning this amazing platform, and lately, I’ve been exploring ways to enhance its capabilities further. One strategy that caught my attention is using popups to grow email lists and improve click-through rates (CTRs). There are primarily two methods to create a popup in...
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