Have you ever had a day when your website buzzes with traffic… but not a single lead comes through? I have, and so have dozens of 200 founders and marketers I’ve worked with. I know it feels like wasted potential. Over the past 8 years in the industry, I realized that most businesses don’t have...

The pandemic was a rude awakening to the fact that the world of business is volatile and ambiguous. The Covid pandemic caused a massive drop in consumer spending, and the ensuing lockdowns disrupted supply chains globally. 2019 and 2020 brought about a period of a downturn that the world is still recovering from. However, a...

Over the past eight years in the industry, I’ve worked with and connected to more than 200 founders and marketers, and one theme has repeatedly emerged: generating quality leads is harder than ever.  Traffic is easy to buy, but most businesses get stuck on how to generate leads. I’ve often seen entrepreneurs pour money into...

Here’s a reality check: nearly 55% of website visitors leave without taking action.  I’ve seen this happen with startups, eCommerce brands, and even established SaaS companies. The funnel isn’t broken because of traffic; it’s broken because visitors don’t see enough value to stay. And the reasons are almost always the same: Lead magnets fail to...

As someone who has used lead generation tools, I can tell you that selecting the right software plays a big role in the success of a business! Yet, in today’s market, you may be overwhelmed with a plethora of lead-generation solutions. This confusion often stems from marketing gimmicks and each provider claiming to offer the latest...

“Don’t you think this CTA would be more appealing if we use a big font in red?” – A marketer to a colleague! Such conversations in marketing teams are quite common as they are always trying to optimize their campaigns for improved conversions. But, when there is an A/B testing conversion rate optimization technique available,...

Are you looking to boost your sales? Are you done with the conventional way of marketing for lead generation? Are you using Facebook effectively for driving your business? If not, then it is time for you to turn toward the social media for improving the conversion rate. It has been noted that 58% of marketers...

With the Christmas season officially in the rear-view mirror, you can confidently turn your attention to growing your business in 2014. But don’t get too relaxed. In the U.S., there’s always another holiday lurking around the corner. And Easter is next up to bat. For the creative marketer, holiday promotions offer a great opportunity to...