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How to Design Upsell Popups to Boost Your Shopify Revenue

How to Design Upsell Popups to Boost Your Shopify Revenue

Looking to give your Shopify store’s profits a serious lift and make your customers happier than ever?

Upsell popups can be your secret weapon!

These interactive and visually appealing elements can significantly impact your sales.

In this post, we’re going to unpack the essentials of a killer upsell popup. You’ll see real-life examples that have raked in the cash, and I’ll walk you through crafting your own popup step-by-step. Plus, I’ll show you how to integrate it into your Shopify store seamlessly.

How to Create & Add an Upsell Popup to Your Shopify Store

Creating an upsell popup for your Shopify store is straightforward if you use an excellent popup tool.

Watch this video tutorial on how you can create a popup using Picreel:

Here are step-by-step instructions on creating an upsell popup using Picreel:

1. Create a Picreel account and then log in.

Sign up for a Picreel account and log in.

2. Navigate to the “Campaigns” tab and click “New Campaign” located at the top right. Alternatively, you can opt for templates from the drop-down beside the “New Campaign” button.

New Campaign

3. Select the desired popup type from the templates menu.

templates menu

4. After choosing the design, personalize it to match your preferences.

full-personalize popup

5. Set up your targeting and trigger options to define the specific conditions for when and where you want your popup to be displayed.


6. Click “Save” to activate your popup.

You can also watch this quick video to learn more about creating popups with Picreel.

Bonus: Integrating Picreel With Your Shopify Store

Here’s how you can easily integrate Picreel with your Shopify store so you can start publishing your upsell popups to your Shopify store.

1. Log in to your Shopify eCommerce store, then navigate to the Shopify App Store by clicking on “Apps” in the sidebar.

Log in to your Shopify eCommerce store

2. Look for “Picreel” in the search bar and choose “Picreel: Sales & Email Popups” from the search results.


3. Initiate the integration process by clicking “Add app.”

Add apps

4. Once the app is added, finalize the integration by clicking on “Install App.”

Install App

Now that you know how to create an upsell popup and add it to your Shopify store, let’s look at what makes for a high-converting upsell popup design.

4 Core Elements of Effective Shopify Upsell Popups

To ensure your upsell popup has a strong impact on conversion rates, it’s important to focus on the following core elements:

1. Engaging Design & Visuals

The first key element is an engaging design and visually appealing aesthetics that align with your brand.

Incorporate high-quality images, attention-grabbing colors, and an attractive layout. By investing in an engaging design, you create a positive first impression and establish credibility with your customers.

Engaging Design & Visuals

2. Relevant Product Recommendations

Relevant Product Recommendations

Recommending products closely related to the item the customer is viewing or purchasing enhances the overall shopping experience and increases the chances of conversion when you upsell at checkout on a Shopify store.

By offering relevant upsell suggestions, you help customers discover the products that best meet their needs and preferences, ultimately leading to higher conversion rates.

3. Clear and Concise Copy

Clear and Concise Copy

Image Source: Appcues

Crafting concise and persuasive copy is crucial to effectively communicate the benefits of the upsell offer. Keep the messaging simple and easy to understand for your customers.

By presenting clear and concise product descriptions, you streamline the decision-making process for customers, enabling them to quickly grasp the value of the upsell and make an informed purchasing decision.

4. Compelling Call-to-Action (CTA)

A persuasive call-to-action is essential to encourage customers to explore the upsell offer. Use language that conveys the value of the offer and prompts customers to take action.

By incorporating a persuasive CTA, you motivate customers to engage with the Shopify upsell popup, driving higher conversion rates and maximizing the value of each customer interaction.

Compelling Call-to-Action (CTA)

Image Source: Living Spaces

By focusing on these core elements, you’ll be able to create effective Shopify upsell popups that engage users, clearly communicate the value of the upsell, and ultimately drive higher conversion rates.

For more tips on creating eCommerce popups that boost your revenue, watch this video:

5 Best Upsell Popup Examples

Here are some examples of upsell popups that showcase their versatility in creating upselling opportunities and increasing order value.

1. Simba Sleep

Simba Sleep

Image Source: Simba Sleep

Simba Sleep employs upsell popups to prompt customers to upgrade their chosen products during shopping.

The popup from Simba is triggered when a customer adds an item to their cart, urging them to consider upgrading to a superior version.

For instance, if a shopper opts for a Simba Hybrid Mattress, the Shopify upsell popup suggests upgrading to the Hybrid Pro Mattress for a slightly higher cost. This strategy proves highly effective as it highlights the advanced features available with the upgrade.

Also, the brand recommends moving up only one pricing tier, steering away from the priciest option, the “Hybrid Luxe.”

2. Glossier


Image Source: Glossier

Glossier, a Shopify store with a wide range of beauty products, uses an add-to-cart upsell popup. When you add Glossier’s Cloud Paint to your cart, they offer you a second one at a lower price per unit.

This is a smart move since they know you’re already interested in the product, and many makeup users like getting the same makeup product in multiple colors.

3. Duradry


Image Source: Duradry

Duradry offers a range of topical antiperspirant products, including deodorant and body wash, available for individual purchase or through a subscription model.

To encourage customers to opt for the convenience of subscriptions, Duradry employs upsell popups.

For example, when a user adds the popular Duradry deodorant stick to their cart, a popup encourages them to consider converting their one-time purchase into a recurring subscription.

This strategic approach fosters long-term customer commitment and ensures a consistent revenue flow for Duradry from their Shopify store, all while enhancing brand loyalty.

4. Pura Vida

Pura Vida

Image Source: Pura Vida

If you’re looking for a unique upsell popup for your store, Pura Vida, a jewelry and apparel brand, has a “mystery Pack” approach you should consider.

When a customer adds an item to their cart, the brand presents a selection of mystery purchases, ranging from single products to bundles.

In the example shown, the customer is about to purchase a bracelet and is given the opportunity to buy a mystery pack containing three similar bracelets.

This adds a touch of excitement to the buying process and allows the customer to take advantage of discounted prices for buying in bulk.

What’s more, Pura Vida presents the upsell popup only after a customer has added an item to their cart, ensuring a smooth and uninterrupted shopping experience.

5. Living Spaces

Living Spaces

Image Source: Living Spaces

Upselling doesn’t necessarily mean pushing different products or more of the same. Sometimes, offering insurance for an item already in the customer’s cart can be a more effective strategy.

Take Living Spaces as an example. Rather than upselling extra items, they propose a 5-year care plan for just $35.25 when a customer selects a dining table.

Given that dining tables are often seen as long-term investments, rarely replaced and expected to endure, this insurance offer not only boosts Living Spaces’ revenue but also grants customers reassurance that any future issues are taken care of.

This upsell popup strategy is ideal for brands dealing with high-ticket or long-lasting goods, such as furniture, electronics, or appliances, where insurance can significantly enhance customer satisfaction and loyalty.

Related Read: Ecommerce Popup Examples & Strategies to Grow Revenue & Subscribers

Create Upsell Popups that Convert

By following the step-by-step instructions provided and utilizing the examples given, you can create effective upsell popups that increase your store’s average order value, reduce cart abandonment, and build customer loyalty.

Once you’ve deployed these popups, it’s important to monitor their performance closely. Pay particular attention to conversion rates and be prepared to make any necessary modifications.

With the advanced analytics features provided by a robust solution like Picreel, you can easily track and optimize your upsell popups’ performance. Picreel also makes it easy to design engaging popups, as it comes with 100+ professionally designed popup templates and has an intuitive drag-and-drop editor.

So why not start using upsell popups today and discover the true potential of this powerful sales tool?

Learn More About Upsell Popups

What is an upsell popup for Shopify?

An upsell popup for Shopify is a strategically placed window that appears during a customer’s shopping journey to promote additional products, upgrades, or offers with the aim of increasing sales and customer satisfaction.

When should I use upsell popups?

Upsell popups can be used at various stages of the customer journey, such as on product pages, during checkout, or after a purchase, to promote relevant products, upgrades, or limited-time offers. This flexibility makes them one of the most effective ways of upselling on Shopify.

Why are upsell popups important?

Upsell popups are important for several reasons:

  • Increased Average Order Value (AOV):By presenting customers with relevant upsell suggestions, you can encourage them to purchase additional products.
  • Enhancing the User’s Shopping Experience: Personalized product recommendations can tailor the shopping experience to individual preferences.
  • Reducing Cart Abandonment Rates: Reminding customers of complementary or discounted products during checkout can reduce cart abandonment.
  • Fostering Customer Loyalty: By offering exclusive discounts, upgrades, or value-added incentives, upsell popups can make customers feel valued and encourage repeat purchases.

How can I analyze the performance of my upsell popups?

To assess the effectiveness of your upsell popup and make necessary improvements, you can track conversion rate, click-through rate (CTR), average order value (AOV), and revenue generated. Plus, you can use heatmaps to visually analyze user interaction, perform funnel analysis to identify drop-off points, collect user feedback through surveys or feedback forms, and continuously conduct A/B testing to optimize performance.

What are the best practices for high-converting upsell popups?

Here are some best practices to optimize your upsell popups:

  • Display popups at the right moment, such as after a customer adds an item to their cart or during the checkout process.
  • Craft a concise and persuasive offer that clearly communicates the value of the upsell.
  • Use eye-catching visuals, compelling copy, and urgency elements to encourage immediate action.
  • Customize the popup based on customer data, such as their previous purchases or browsing history.
  • A/B test different variations of your upsell popups to identify what works best for your audience. Experiment with designs, offers, and timing to find the winning combination.

Do you want instant 300% growth?

Picreel popups can get YOUR website 300% instant sales growth. See Case Studies.

About the author

Daniel Nicholes shares insights about CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights with the goal of enhancing user experience. Daniel writes about CRO methods, including landing page optimization, site intercept surveys, popups, and how to optimize the complete customer journey. Daniel actively contributes to industry discussions, offering actionable & practical advice for experience optimization.