Daniel Nicholes

Author

Daniel Nicholes

Expert Writer |

Daniel Nicholes shares insights on CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights to enhance user experience. He writes about CRO methods, including landing page optimization, site intercept surveys, popups, and optimizing the customer journey. Daniel offers practical advice for experience optimization.

Articles by Daniel Nicholes

CRO Marketing: Importance, Steps, and Strategies to Improve

Nowadays, most marketing teams focus on directing traffic to their websites with the hope of converting them into qualified leads. But that’s not where the battle ends. To propel your company towards long-term, sustainable growth, you must also get more out of existing traffic and leads rather than relying entirely on new traffic and ignoring...
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How to Create Popup Forms for Website (With Top Examples)

Have you been looking for the easiest and simplest way to add popups to websites and improve user experience? You just struck gold! Let us introduce you to popup forms! In today’s fast-paced digital landscape, creating an enjoyable and seamless user experience is key to keeping your audience engaged and coming back for more. And what better...
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Top 35 Website Engagement Tools to Uplift Your Business in 2026

With an amazing advertising strategy and stellar product features, you have established your presence online and even have regular visitors to your website. Yet, when all is said and done, your net conversion rate stays low.  Ever wondered why? A low website engagement might just be the piece you are missing in this puzzle. Website...
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7 Inbound Lead Generation Strategies That Attract and Convert

Let’s face it. Who hasn’t received those pushy emails and calls at the most unexpected hours? Well, consider yourself lucky if you haven’t. Gone are the days when making unrequested calls to customers was embraced as a symbol of customer fulfillment. Customers no longer wish to receive those unsolicited and evidently fake ‘Hello’ calls, especially...
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20+ Customer Retention Software Tools to Reduce Churn

Customer retention software and tools have gained significant momentum in the past few years because retaining old customers is much more feasible than attracting new ones. But customer retention does not happen overnight. For that, you would need to uncover customer behavior, identify negative experiences and make crucial business decisions with the help of good...
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7 Best List Building Tools to Grow Your Email List in 2026

Have you ever had a day when your website buzzes with traffic… but not a single lead comes through? I have, and so have dozens of 200 founders and marketers I’ve worked with. I know it feels like wasted potential. Over the past 8 years in the industry, I realized that most businesses don’t have...
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13 Best Online Giveaway Tools To Get New Leads Fast

Stagnating numbers are among the worst things to happen to your business. To sustain, a company needs to get new clients consistently. While your old customers might move to another business for their evolving needs, you need new customers to take their place and exceed the existing numbers. However, getting new customers interested in your...
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15+ SMS Popup Examples + Steps to Create SMS Popups

Did you know that over 5 billion people send and receive SMS messages every day? If you are a marketer, SMS marketing can seem like a goldmine. With exponential growth in mobile usage, marketers across the globe use SMS to easily connect with prospects and existing customers. But how do you find the contact details...
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