10 Best WordPress Form Plugins: Features, Pricing

50% of marketers still say web forms are their #1 lead generation channel. 

But here’s the catch: pick the wrong WordPress form plugin, and you’re not just missing leads but leaving money on the table.

I’ve been there. Years ago, I installed a plugin just because it “looked good.” Big mistake. It slowed my site, hid essential features behind expensive upgrades, and even exposed me to spam bots.

After talking to 200+ founders and growth teams and testing dozens of plugins, I’ve learned one thing:

The best WordPress form plugin is about more than collecting data; it’s about converting traffic into paying customers.

In this guide, I’ll walk you through the 10 best WordPress form plugins, comparing features, pricing, and real-world performance so that you can make a confident, conversion-driven choice.

10 Best WordPress Form Plugins

Not all WordPress form plugins are created equal. Some are perfect for beginners, while others offer powerful automation and customization. Let’s take a closer look at the top WordPress form plugins so you can make an informed choice.

Before elaborating on the best plugin for contact forms in WordPress, here’s a glance at all the tools for easy comparison:

1. Picreel–Best for Getting More Leads, Conversions, and Sales

I wish I had found Picreel, the best free WordPress popup plugin, sooner. It helps me easily create and display personalized forms for different audiences with templates and targeting features. This attracts more leads and recovers abandoned carts. It even lets me add a GDPR-compliant message right within my template, so I can build trust while staying compliant.

The best part is that its free version lets me customize fonts, colors, and layouts, so I’m not stuck with a generic design. Right from the start, I can also run streamlined A/B tests across campaigns to see what converts best and make data-backed decisions. Plus, I can send automated email confirmations right after someone submits a form with email marketing integrations, keeping my leads moving through the sales funnel. 

Pros

• Dynamic content to customize forms with visitor’s name, the product in their cart, or even their location. 
• Google Sheets integration to automatically store leads data captured via forms. 
• The forms can handle thousands of sign-ups and outperform without lags or crashes.
• Smart triggers to show forms based on user behavior like scroll, inactivity, or exit intent.

Cons

• Doesn’t offer a downloadable or on-premise version. However, the web-based platform is always up-to-date and accessible on all devices.
• The dark mode option is unavailable. But the interface is quite clear and usable at all times.

G2 Rating: 4.5/5

G2 Review:

“The software is really easy to use and navigate. My team members without design knowledge can easily create delightful popups using Picreel. Everything in the interface is explained clearly to get the best results..” – Joyce A, Outreach Specialist.

Price: Forever free (up to 5k visitors). Paid starts at $9.99/month

Here’s how Picreel’s smart targeting has even helped one of my clients, Kitchen Cabinet, recover 26.57% of abandoned shopping carts, proving its effectiveness for e-commerce.

2. Gravity Forms–Best for Creating Custom Web Forms

Image Source: Gravity Forms

I think Gravity Forms was the best contact for plugin for WordPress, especially fully customized web forms, because I could easily fulfill my form needs using the drag-and-drop builder. I liked how I could add conditional logic to adjust forms based on user responses, create multi-page forms for longer submissions, and even build forms that allowed file uploads. 

The upload feature was useful when I needed users to submit documents or images. With security concerns in mind, I was super relieved when I came across its built-in spam filtering with Google reCAPTCHA. It kept my form and database free from bot attacks. Plus, when I needed local signups, this tool helped me block form submissions from outside specific geographic areas—something I rarely saw in other form plugins.

Pros

• In-built online payment collection to manage transactions without toggling between windows.
• Merge Tags for dynamic form personalization to auto-fill user details without manual input.
• 30+ customizable form fields to create tailored forms without coding hassles.
• Paginated forms to break forms into multiple pages and make them more approachable.

Cons

• With so many complex features, beginners might need a learning curve.
• Allows blocking submissions from certain areas but doesn’t detect visitors’ locations in real time.

G2 Rating: 4.7/5

G2 Review:

“It’s reliable, and has an extensive library of add-ons for nearly every service you can imagine. It also is well documented for custom extensions.” – Jon B., Owner.

Price: Starts at $59/year

3. Formidable Forms–Best for Building Advanced, Data-Driven Forms

Image Source: Formidable Forms

Formidable Forms was one of my go-to for building simple contact forms and complex, multi-step forms—all without writing a single line of code. I liked how its integrated views let me display my data as directories, event calendars, tables, or grids right inside WordPress without any plugins or coding.

One feature I relied on was dynamic fields, which automatically filled in fields with saved user data, past form entries, or even custom profile details. This was perfect for creating a personalized experience. For more advanced forms, I used conditional logic to show or hide questions, branch forms based on responses, and even send notifications depending on users’ preferences, saving time. 

Pros

• Authorize.net to collect one-time payments directly on the site without third-party integrations.
• Real-time calculations to offer dynamic pricing for quotes, invoices, and online calculators.
• AI-generated forms to create entire forms from just a description.
• Review summary to empower users to preview, review, and edit data before submitting, ensuring data accuracy.

Cons

• Advanced styling may require CSS tweaks.
• Advanced features may slow down smaller sites if not optimized for heavy usage.

G2 Rating: 4.8/5

G2 Review:

“It works! This plugin has been an excellent addition to our standard WordPress installations. The forms work well, the builder has all the features we need, add-ons to cover anything atypical, and the documentation is great.” – Charles H., Head of Project Management.

Price: Starts at $39.50 /year

4. WPForms–Best for Beginner-Friendly Drag-And-Drop Forms

Image Source: WPForms

I once considered WPForms as the best form plugin WordPress because I found it easy to use and loaded with powerful features. One of the biggest time-savers was the 2,000+ pre-built form templates I could customize however I wanted. I also loved that every form was automatically mobile-friendly and equally responsive on phones, tablets, or desktops.

Another feature I relied on was automated form notifications, which sent alerts whenever someone submits a form. This made following up with leads and confirming registrations easy. I liked that I could capture form abandonment data and use it to follow up and recover that lead. I am satisfied with how its spam protection, form permissions, and access control kept my forms safe from bots and unauthorized users. 

Pros

• Coupons add-on to offer fixed or percentage-based coupon codes on payment forms.
• Google Sheets add-on to automatically store and organize form entries in a spreadsheet.
• WPForms AI to generate fields, dropdown lists, and entire forms using AI assistance.
• Digital signatures to collect legally binding e-signatures on contracts, payments, and waivers.

Cons

• Setting up advanced custom workflows may need some learning.
• WPForms doesn’t offer multi-step forms in the free version.

G2 Rating: 4.7/5

G2 Review:

“Very easy for non-techy people to build quite complicated forms, I used it to build a registration form for a one off conference style event. The block style editor will be familiar to anyone who uses WordPress.” – Teri B., Web Admin.

Price: Starts at $49.50/ year

5. Ninja Forms–Best For Developer-Friendly Forms

Image Source: Ninja Forms

Back in the day, I tried Ninja Forms. I liked how this one was built for customization—whether I needed custom fields, API integrations, or even my own form logic. One of the things I loved about Ninja Forms was how it gave me full control over my form submissions. I could view, edit, export, search, and filter entries without extra tools. 

I also limited submissions based on unique field values (like preventing duplicate entries by email), ensuring I only collected high-quality data. Plus, tracking form traffic was built right in—I could see exactly where my submissions were coming from using UTM parameters, source tracking, and campaign analytics, helping me optimize my forms for better conversions.

Pros

• Score/rank leads with in-form calculations to prioritize lead follow-ups.
• Form progress indicators to improve the user experience for complex submissions.
• Customizable email notifications to automatically route responses to different departments or team members.
• Custom success actions like showing messages, redirecting users, or offering lead magnets with downloadable files after submission for better engagement.

Cons

• Additional features like conditional logic, file uploads, or PayPal integration require purchase and can be costly.
• With multiple workflow automation for Google Sheets and Google Drive, data is sometimes missed or skipped.

G2 Rating: 4.3/5

G2 Review:

“It’s a very useful add-on to your website. Lets you create and customize submission forms with a drag and drop interface.” – Rene S., IT Manager.

Price: Starts at $59.40/year

6. Hubspot–Best for CRM-Integrated Forms

Image Source: HubSpot

I remember I was happy with how I could create custom lead capture forms in minutes using HubSpot’s pre-built templates for payments, registrations, and direct contacts. Its Salesforce integration saved me hours by keeping my customer data organized and always up-to-date. It also made tracking leads, sending personalized emails, and nurturing them easier.

HubSpot’s form builder gave me deep analytics to track conversions and optimize performance. The partitioning feature kept form data organized for different teams, preventing mix-ups. I loved the customizable calls-to-action, which helped guide visitors toward sign-ups, demos, and purchases. Plus, the WYSIWYG editor made designing forms and landing pages effortless.

Pros

• Conditional logic to hide and show based on user choices to keep forms short and relevant.
• Standalone landing pages for forms to deploy them on their seperate pages without needing a website.
• Form shortening (beta) to pre-fill known user details to reduce friction and improve conversions.
• Built-in spam filtering to block fake and junk form submissions automatically.

Cons

• Might feel overwhelming for beginners as learning all the features and maximizing its potential takes time.
• The support team takes long to respond, delaying your tasks.

G2 Rating: 4.4/5

G2 Review:

“I like the simple interface, the easy to implement software. I have been using HubSpot for some years now on a daily bases for marketing Hub and I find it easy to navigate and use.” – Jana A., Digital Marketing Specialist.

Price: Starts at $890/month

7. UserFeedback–Best for Collecting Real-Time User Feedback

Image Source: UserFeedback

The next on the list of the best WordPress Form Plugin has to be UserFeedback. With UserFeedback, I was able to effortlessly place a feedback widget anywhere—in the sidebar, footer, or even inline on specific pages—to capture insights. What I loved most was the unlimited questions and responses. There were no restrictions, so I could run as many surveys as I wanted and get real-time feedback instantly.

Its customizations instantly became my favorite. I could add my logo, fonts, and icons to match my brand, making surveys look professional and seamless. After struggling to target the right users, I could finally display surveys based on device, page level, user behavior, or exit intent easily. 

Pros

• AI-powered analysis to summarize key insights instantly.
• Customized notifications to stay updated on recent or week’s responses.
• Export feedback data in CSV or Excel form for further analysis and exploration.
• MonsterInsights and Google Analytics integration to better understand user intent and optimize your site to meet their needs.

Cons

• Lacks multi-step survey functionality, so you have to ask all the questions in one step, lengthening the forms.
• UserFeedback doesn’t offer offline response collection. 

WordPress Rating: 4.8/5

WordPress Review:

“Does exactly what it says it does.” – Sierra Blue Agency.

Price: Starts at $49.50/ year

8. Happyforms–Best for Creating Flexible Real-Time Forms

Image Source: Happyforms

I found HappyForms very lightweight as it blended right into my WordPress dashboard, with no unnecessary buttons or clutter, making the setup process smooth. One of my favorite features was the live form builder, which let me quickly preview changes in real-time directly in the WordPress customizer. 

Spam was never an issue, thanks to the built-in reCAPTCHA, which effortlessly kept bots away. I also loved the new slider field, which let me add prefix and suffix text for extra customization. It worked great on mobile screens. The most stand-out thing was that it needed no add-ons, as everything from conditional logic, multi-page forms, and file uploads was built-in.

Pros

• ‘Use the theme styles’ option to match forms with the website design.
• No-code styling to adjust fonts and colors without touching CSS or extra plugins.
• Import and export forms to duplicate and use forms across multiple sites.
• Creating a new form is easy with the Build, Setup, Email, Messages, and Style tabs that follow a pre-defined process.

Cons

• Licensing system is confusing, and tracking activations can be difficult to manage.
• Basic features like analytics integrations are present in the high-tier plans.

G2 Rating: 3.3/5

G2 Review:

“Very easy to set up and create advanced functionalities like conditional logic, captchas, signatures, coupons, payment integration with Paypal or Stripe, and many other integrations with email marketing software or automation services.” – Eduardo P., Associate Professor

Price: Starts at $89/website 

9. Quill Forms–Best for Conversational Forms

Image Source: Quill Forms

I was done with the usual boring and non-converting form fields when I found Quill Forms, the best contact form plugin for WordPress. It turned forms into real conversations, offered an interactive experience, and boosted user registrations. One of my favorite things was that I could create anything from a simple contact form to an advanced cost estimation tool with built-in calculations and conditional logic. 

Jump logic made showing only relevant questions based on user answers easy, keeping forms short and personalized. This tool also offered options for sharing forms, such as embedded forms on my site, direct links, or iframe embedding to place them anywhere. 

Pros

• Responsive support team that quickly addresses requests and even implements upgrades when needed.
• Seamless email notifications to stay updated on responses and follow up with leads effortlessly.
• Webhook integration to easily send form entries to external tools like an ATS for streamlined workflow.
• Real-time drop-off analytics to track where users abandon forms and optimize for better completion rates.

Cons

• Enabling “ticks” in the form slider causes the screen to go black, forcing a reload and restart.
• The user interface of jump logic needs improvement.

G2 Rating: 3.5/5

G2 Review:

“It’s an awesome alternative to Typeform or Typebot, giving you control inside your WordPress in a better price. The support team is very attentive and responds to requests very quickly, even making upgrades if needed.” – Erik W., Small-Business.

Price: Starts at $99/year

10. Fluent Forms–Best for Custom Advanced Forms

Image Source: Fluent Forms

I mostly used Fluent Forms, one of the best contact form plugin for WordPress, to collect customer data, process payments, and automate workflows from one simple tool. I also loved the form scheduling feature, which ensured my forms appeared only when needed. As it was lightweight and mobile-responsive, all my forms looked perfect across different screen sizes without extra tweaking. 

When I wanted more control, I could use custom CSS and JavaScript to fine-tune designs and functionality. I also incorporated automation to create posts wherein I could let users submit data and automatically generate posts or pages from their entries. Plus, the auto-location detection made form-filling even easier for visitors.

Pros

• Conditional confirmations to show customized messages if users don’t meet specific conditions.
• Smart validation rules to block irrelevant or incomplete submissions.
• PDF add-on to convert form entries into downloadable PDFs instantly.
• Auto-delete entries to remove user submissions after a set time to meet retention policies.

Cons

• File upload field does not automatically accept all types of files from everywhere. There are some common acceptable extensions.
• Offers limited form styles without CSS.

G2 Rating: 4.4/5

G2 Review:

“Fluentform is a WordPress plugin, easy to use with logical conditions. When people fill out online, they receive the completed document by email automatically. It’s great!!” – BENJAMIN P., Trainer in Companies

Price: Starts at $47/year

Best WordPress Form Plugin: What to Look for Before You Install

Choosing the best contact form plugin for wordpress​ isn’t just about picking what’s popular—it’s about finding the right tool that supports lead generation, user experience, and long-term growth. Here’s what you should look for:

Ease of Use: Look for drag-and-drop builders with ready templates that work without any coding.

Performance: Pick lightweight plugins that won’t slow down high-traffic or multi-language websites.

Advanced Targeting: Check for features like exit-intent, geo-targeting, conditional logic, and user segmentation. 

Multi-Channel Integration: Ensure it integrates with CRMs like HubSpot, Klaviyo, or MoEngage for lead nurturing.

Customization & Branding: Choose plugins that let you customize layout, language, and style to match your brand.

Scalability: Support for multiple domains and form volume matters if you’re growing fast.

Ratings & Reviews: Always check plugin reviews and real user ratings. I’ve included verified G2 reviews for each tool in this blog to help you decide with confidence.

My Top 3 Picks

The best WordPress Form Plugins list can be too long to sort through if you’re running short on time. Let me make it easy. Here are my top three picks I keep coming back to because they consistently deliver on performance, flexibility, and results.

Pick #1: Picreel

Picreel stands out for its ability to create high-converting, personalized forms with advanced targeting, GDPR compliance, and real-time A/B testing. It’s a dedicated exit intent WordPress popup plugin that is easy to use, offers a powerful free plan, and has seamless integrations, making it a lead generation powerhouse.

Pick #2: Ninja Forms

Ninja Forms earns its spot for giving users complete control over form behavior, logic, and data management. Its customization options and built-in tracking tools make it perfect for conversion-focused marketers.

Pick #3: Quill Forms

Quill Forms makes the list for transforming static forms into interactive, conversational experiences. Its jump logic, cost calculators, and embed options make form-filling an engaging journey.

Choosing the Best WordPress Form Plugin for Your Site

No matter your website’s size or industry, forms are one of the most powerful tools for capturing leads, boosting conversions, and automating your workflow. With so many options available in 2025, the key is to choose a plugin that fits your goals, whether that’s collecting emails, handling complex submissions, or integrating smoothly with your marketing tools.

The best WordPress plugin for forms should be easy to use, fast, flexible, and built with lead generation in mind. From conditional logic to CRM integrations, GDPR compliance to A/B testing, every feature should serve a purpose.

If you’re still undecided, I highly recommend starting with Picreel. It’s purpose-built for conversion, packed with smart targeting features, and even its free version lets you build beautifully branded forms. Whether you’re recovering abandoned carts or growing your list, Picreel makes it easy to turn visitors into leads—right from day one.

Frequently Asked Questions