Conversion rate optimization, E-Commerce strategies, Picreel

Retargeting 101: How To Follow Your Leads To Boost Sales

According to Marketo, approximately 96% of visitors to your website are not ready to buy. This goes for any industry, but eCommerce sites tend to feel the squeeze even more, enduring sky-high cart abandonment

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Conversion rate optimization, E-Commerce strategies

How To Write A Cart Recovery Email That Converts

Write a Cart Recovery Email that Converts
Cart abandonment is a fact of life for online retailers. The most common reason is simple to understand. People are beginning the research process; they’re “window shopping” if you will, and comparing pricing, availability, shipping and return policies. They want the best deal, understandably.  

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Conversion rate optimization, Optimization, Tutorials

Boost Email Opens, Click-Throughs & Conversions TODAY

Boost Opens, Click Throughs and Conversions

Whether you already have a robust lead database, or you’ve only recently started using Picreel to collect leads from your website, one thing is the same: every time you send an email to your leads, the goal is to get them to open it, click-through to your site, and take the desired action.

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Conversion rate optimization, Lead gen strategies, Offer personalization, Optimization, Picreel, Tutorials

How To Use Offers When You’re Not An Online Store

If you’ve navigated here from our website, you already know that using pop-up offers on your website can boost conversion rates by 25% or more. Sounds great, you think, but you’re not in the online retail industry. If that’s the case, we’ve got a secret: offers aren’t just for online stores! In fact, nearly any business with a website can

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Conversion rate optimization, E-Commerce strategies, Tutorials

How To Effectively Add Video Marketing To Your Holiday Content

The holiday shopping season is upon us! As always, retailers – online and in-store alike – are ever on the lookout for new ways to share their promotions with consumers. While the old standbys like email, direct mail and online and in-store advertising are almost always in the mix, savvy marketers are turning an eye toward video marketing to spice things up for the holidays. Whether you’re new to video

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Conversion rate optimization, Offer personalization

How To Convert Return Visitors Into Sales

The goal of any conversion rate optimization (CRO) strategy is to capture visitors on your website and turn them into buyers and subscribers. While relevant year round, a solid CRO strategy is critical during the holiday shopping season when many people start out “window shopping” for the best deals. They’ll sometimes return to the same sites multiple times to check pricing and special offers. With

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