18 Best Lead Generation Tools and Software for 2024

As someone who has used lead generation tools, I can tell you that selecting the right software plays a big role in the success of a business!

Yet, in today’s market, you may be overwhelmed with a plethora of lead-generation solutions. This confusion often stems from marketing gimmicks and each provider claiming to offer the latest and greatest features.

It becomes challenging to sift through these options and identify which tools genuinely meet your needs.

To assist in this endeavor, I have done extensive research and compiled a list of the best lead generation software that may help you.

Which Lead Generation Software Should You Choose?

Having used most of the lead generation tools listed here, it’s difficult to pinpoint the best one.

There’s no definitive “best” since each tool serves its own purpose, and it all depends on your use case.

However, I can help you narrow down the options and share the three tools I found most useful:

Option A: Picreel

This tool excels in real-time tracking and offering relevant deals, significantly reducing cart abandonment. Its instant popup maker ensures you engage visitors effectively.

Option B: OptinMonster

Known for its Exit Intent® technology, this toolkit effectively grows your email list and boosts lead generation, making it ideal for enhancing visitor engagement.

Option C: Leadfeeder

It identifies companies visiting your site and enriches this data with contact information, streamlining your lead generation process.

For me, Picreel stands out as the best. Its ability to offer the right deal at the perfect moment, combined with ease of installation and a wide range of integrations, aligns perfectly with my goals of enhancing conversions and sales.

Please note that this is solely my opinion. I encourage you to make choices based on your specific needs.

List of the Lead Generation Tools and Software

I have prepared this list of the best lead generation tools, and I’ve categorized them based on the types of lead generation software. This will help you identify the right tool that aligns with your specific needs.

Exit Intent Popup Tools

Exit intent popup tools help capture the attention of visitors who are about to leave your site. By displaying a targeted message or offer at the crucial moment, these tools help in converting exiting visitors into leads, enhancing your lead generation efforts.

1. Picreel – Best for Boosting Conversion Rates

I have used Picreel, and it significantly boosts conversion rates. This tool tracks digital footprints and clicks behavior in real time. It serves the most relevant offer as they navigate your content. Picreel helps reduce cart abandonment and recommends additional products.

It also offers surveys or provides discounts to increase your average order size and build your contact lists. With Picreel’s instant popup maker, you never miss an opportunity to engage with your visitors, making it a crucial tool for enhancing conversions and sales.

What stands out is Picreel’s ability to make an offer at the perfect moment, leveraging A/B testing, personalization, and analytics to refine strategies. This ease of installation and the breadth of integrations have made it an indispensable tool in my lead-generation efforts, ensuring we never miss an opportunity to engage with our visitors.

What You Will Like

• Easy to set up and requires no coding knowledge
• Creates mobile-responsive pop-ups
• A/B testing feature is amazing.
• It helps me figure out which popup designs and words work best.
• Lots of templates in different categories make awesome popups fast.
• Free plan is available

What You May Not Like

• The dashboard can be modernized

Pricing

Starts at $9.99/month with a forever-free plan.

2. OptinMonster – Best for Growing Your Email List

I have explored OptinMonster, a robust toolkit for lead generation and conversion optimization, highly favored by WordPress users. It aims to boost sales, expand email lists, and increase lead generation.

A key feature of this lead generation software is its Exit Intent® technology, which detects when a visitor intends to leave your site and activates a popup at that critical moment. This technology proves crucial for engaging visitors on the verge of exit, offering a chance to convert them into subscribers or customers.

OptinMonster stands out for its ability to grow your email list with high-converting email capture forms, advanced targeting, and behavior automation. This toolkit transforms website visitors into subscribers and customers.

What You Will Like

• Vast library of templates to choose from
• Campaigns are easy to set up
• Provides advanced targeting and segmentation options
• Facilitates A/B testing for optimizing campaign performance
• Delivers comprehensive analytics for insightful campaign monitoring

What You May Not Like

• Scope for including more integrations
• Superficial reporting analytics

Pricing

Starts at $9/month. Use on 1 Site. 2,500 Pageviews.

3. Sumo – Best for Creating Stunning Lead Forms

Another tool under this category I would suggest is Sumo. It stands out as the number one free email capture tool, offering a straightforward start with a $0 investment and a 14-day money-back guarantee.

With over 30,000 active installs, Sumo makes integrating with your website a breeze, requiring less than two minutes and no coding. Features like Welcome Mat, Exit Intent, Smart Bars, Scroll Boxes, and Social Share Buttons, along with advanced targeting, ensure your lead generation efforts are not only effective but also efficient.

Sumo excels in creating stunning lead forms from proven design templates, allowing for A/B testing of designs, providing real-time insights, and understanding performance at a glance. This optimization process is simplified, making it easier to test campaign variations and make data-driven decisions.

What You Will Like

• Offers multiple targeting & lead generation tools in one place.
• The user interface is quite intuitive and easy to use.
• Enhances website interactivity and dynamism.
• Increases subscriber and lead generation.
• Promotes content visibility effectively.

What You May Not Like

• Integrating with certain tools is difficult
• Limited pricing tiers available

Pricing

Free plan available (Lacks advanced visitor targeting features). Paid plan starts at $39/month. 50,000+ emails per month.

Visitor Identification Tool

These tools enable organizations to recognize and track website visitors. They transform anonymous visits into identifiable profiles, providing valuable insights into user behavior.

4. Leadfeeder – Best for B2B Lead Generation

Leadfeeder is one of the powerful tools for lead generation that helps transform your website traffic into valuable sales leads without the need to fill out forms. By installing the Leadfeeder Tracker script on your site, the tool identifies companies visiting your website and enriches this data with employee contact information.

This process enables you to direct high-intent leads straight to your CRM and email, optimizing your lead generation efforts with minimal additional budget or effort. Leadfeeder integrates seamlessly with popular CRMs like Salesforce, HubSpot, Pipedrive, and Zoho, ensuring that your sales team has immediate access to high-quality leads.

With features that allow you to create custom feeds based on industry, company size, and web activity, Leadfeeder focuses on delivering high-value prospects directly to you. Start leveraging your existing website traffic to generate more leads and supercharge your sales process with Leadfeeder.

What You Will Like

• Offers valuable insights into potential leads
• Receive timely email notifications when high-potential leads
• Automate CRM enrichment, streamline processes
• Prioritize high-intent accounts, boost pipeline
• Integrate seamlessly, maximize sales efficiency

What You May Not Like

• While useful, its lead tagging and segmentation features are somewhat basic
• Focuses more on lead generation than direct sales enablement

Pricing

Free plan available (Data from last 7 days only). Paid plans start at €139/month. Unlimited users.

5. AeroLeads – Best for Finding Email Addresses

I use AeroLeads to enhance my outreach efforts. Their Email Finder is one of the top lead generation tools that allow me to locate the email addresses of individuals or companies simply by entering a name and company domain. This feature proves invaluable when I need to connect with industry professionals for insights or collaborations.

The email verifier ensures the addresses I find are valid, which saves me time and increases the efficiency of my communication efforts. The Email Campaigns feature is another aspect I frequently use. It allows me to create, personalize, and schedule targeted email campaigns, which is crucial for my outreach and marketing strategies.

The simplicity and effectiveness of AeroLeads’ tools have significantly enhanced my ability to connect with the right people in my industry.

What You Will Like

• Accessible on LinkedIn, accurate results
• User-friendly, supports bulk search
• CRM exports, easy data management
• User-friendly interface, simple to use
• Great value, efficient lead generation

What You May Not Like

• Platform design could be optimized
• Takes time to load information, minor lags

Pricing

Starts at $19/month. Total 24,000 credits. Guaranteed 9,600 valid emails

6. Datanyze – Best for Building Sales Lead Lists

Datanyze offers a suite of tools designed to enhance B2B sales efforts. At its core, it provides access to extensive contact data, allowing sales professionals to identify and engage with potential customers quickly.

This capability extends to capturing data directly from social media platforms and business websites through a Google Chrome Extension. This ensures users can easily find and connect with decision-makers.

As one of the best lead generation tools, it simplifies the management of contact lists. Users can tag contacts and companies, automatically generating segmented lists that are easily exportable. This feature is invaluable for maintaining organized and targeted sales campaigns.

For sales teams looking to operate at scale, Datanyze supports bulk contact information capture directly from LinkedIn, showcasing its commitment to efficiency and time-saving.

What You Will Like

• Effective for detailed prospecting into specific accounts
• Delivers valuable technographic insights
• Enables smart segmentation for targeted outreach
• Integrates seamlessly with popular CRM platforms
• Boosts sales efficiency and effectiveness

What You May Not Like

• Reports of occasionally incorrect revenue information
• Issues with exporting LinkedIn data to CRM systems; transferred URLs may lead to errors

Pricing

Starts at $0 (90-day free trial. 10 credits per month). Paid plans start at $18/month. 960 credits per year.

Email Finder Tool

An email finder tool streamlines lead generation by quickly identifying the email addresses of potential clients. This tool scans the internet and extracts emails from websites, social media profiles, and professional directories. By using it, you can directly reach out to leads. It simplifies the process of gathering contact information, saving time and effort.

7. Hunter – Best for Finding Bulk Emails

Hunter’s Bulk Email Finder tool revolutionizes the way organizations approach lead generation. It eliminates the need for manual searches for email addresses by enriching a list of prospects with verified email addresses in minutes. Users can simply upload a CSV or TXT file and quickly receive accurate, validated contact information.

Since its inception in 2015, Hunter has focused on refining its email-finding algorithm to ensure high accuracy and reliability. The tool boasts data from over 78 million domains, providing a vast database for email searches. Only verified email addresses make it through, thanks to Hunter’s Email Verifier.

With the ability to process bulk requests, users can streamline their lead generation process, making Hunter a favorite among over four million users. The Bulk Email Finder stands out for its speed, convenience, and high accuracy, making it an essential tool for anyone looking to improve their email marketing strategies.

What You Will Like

• Super minimal, easy-to-use interface
• Free plan for beginners
• Competitive intelligence empowers strategic decisions
• Seamless integrations streamline your sales stack
• Data-driven insights reveal winning opportunities

What You May Not Like

• The cold email outreach service works only with Gsuite
• Contact information for small companies/website is hard to find

Pricing

Starts at $0/year (Limited to 25 monthly searches). Paid plans start at $34/month. 500 monthly searches. 1000 monthly verifications.

8. Voila Norbert – Best for Email Verification

I prefer Voila Norbert’s Email Finder for its unmatched accuracy in the market. This tool focuses on delivering precise email addresses, reducing the frustration of bounced emails, and protecting my sender’s reputation.

With Voila Norbert, I noticed a significant decrease in time wasted on incorrect emails, which helped me concentrate on building relationships and closing deals. The simplicity of its single and bulk search functionalities, along with the confidence scores for email accuracy, provides a straightforward way to find contact information.

This is one of the best lead-generating tools that quickly returns validated emails with a high success rate, confirming its reliability. This efficiency in finding the right emails supports my outreach efforts, making Voila Norbert an essential tool in my arsenal for growing business opportunities.

What You Will Like

• Enrichment and verification features
• Chrome extension and integrations with other tools
• Quick and easy-to-use
• Organizes and exports lead generation lists
• Integrates with various CRM and email platforms

What You May Not Like

• Credits are deducted even for blank email results
• Chrome extension may close if too many tabs are open

Pricing

Starts at $ 49/month. 50 bulk workers. Bulk & API usage included.

9. Skrapp – Best for Searching Professionals on LinkedIn

Of all leads generated from social media, 80% of B2B leads come from LinkedIn.

LinkedIn is a global platform and it’s one of the best places to find leads. So, here’s another tool that can significantly enhance your prospecting efforts: Skrapp. This tool offers a comprehensive solution for LinkedIn users looking to streamline their lead generation process. With its Chrome extension, Skrapp makes profile scraping efficient and time-saving across LinkedIn Sales Navigator, LinkedIn Groups, and LinkedIn Recruiter.

As one of the top lead generation software, this tool allows you to network with like-minded professionals effortlessly. For individual LinkedIn users, it enables the search for individual professionals and finds work emails of second and third-degree connections in under five seconds.

For those using LinkedIn Recruiter, you can search for a single work email or perform bulk profile scraping based on specific talent search criteria and advanced filters. This kickstarts your company’s hiring efforts by providing access to and exporting candidate leads anytime.

What You Will Like

• Finds emails using minimal data, such as a name or a company’s website
• Has a large database of over 150 million prospects
• Extracts emails from LinkedIn profiles and searches
• Offers bulk email search capabilities
• Provides email verification for accuracy

What You May Not Like

• Does not offer any CRM integration or email outreach features
• Can be blocked by LinkedIn if you use it too frequently or violate their terms of service

Pricing

Starts at $0. Limited to one user and 50 company lookups. Paid plans start at $36. 500 company lookups. 1000 email searches.

Email Follow Up Tool

An email follow-up tool automates the process of sending sequenced emails to prospects after initial contact. It aids in lead generation by engaging potential clients, nurturing them with relevant information, and guiding them through the sales funnel. This increases the chances of converting leads into customers.

10. Reply.io – AI Powered Sales Engagement

Reply.io stands as an AI-powered sales engagement platform designed to create new opportunities at scale. It offers a suite of tools to automate and enhance sales workflows, from initial outreach to follow-ups, across email and social channels.

With a focus on multichannel sales engagement, Reply.io enables users to build tailored sequences that mix different touchpoints. Its features aim to elevate email deliverability through domain monitoring, sender reputation boosting, and spam complaint management.

Reply.io offers an AI sales assistant for composing emails and handling responses, a vast B2B contact database for targeted prospecting, and meeting scheduling capabilities to fill your calendar with meaningful engagements. Trusted by over 3,000 businesses and highly rated with 1,160+ G2 reviews, Reply.io empowers sales teams to scale communication, improve deliverability, and generate leads efficiently.

What you will like

• Offers a range of resources, including tutorials and webinars
• AI writer creates sales emails, responds to prospects, and books meetings
• Meeting scheduling directly from the Reply account through its Google Calendar integration
• Prospecting data with over 140 million verified contacts

What you may not like

• No company search option on the website
• No built-in image editing

Pricing

Starts at $0 (limited to 200 data search edits). Paid plans start at 49/user/month.

11. Boomerang for Gmail – One Click Calander Scheduling

Boomerang transforms your email experience by allowing you to schedule meetings with a single click directly from your Gmail. This tool eliminates the need for endless back-and-forth emails, reduces the risk of double bookings, and ensures you never miss meetings due to typos or time zone errors.

You can easily share your availability by setting up a bookable schedule that can accommodate multiple time zones.

Boomerang’s one-click calendar scheduling saves you and your guests hours. This streamlines the process of organizing meetings without ever leaving your email interface. This efficiency tool not only simplifies meeting setup but also enhances your overall email management.

What You Will Like

• Schedules emails for future delivery
• Pauses inbox to minimize distractions
• Reminder to follow up on important messages
• Writes better emails with AI assistant
• Finds prospects with verified contact data

What You May Not Like

• Requires time to learn new interface features
• Possible conflicts with other email plugins

Pricing

Free plan available. Limited to 10 message credits per month. Paid plans start at $4.98/month. Unlimited message credits.

12. HubSpot – Best for Lead Management and Prospecting

HubSpot offers a streamlined solution for sales teams to manage and convert leads efficiently. This tool centralizes sales activities in a personalized workspace, allowing reps to focus on turning leads into deals without the distraction of switching between systems.

As one of the top lead generation tools for small businesses, it facilitates lead management by automatically updating lead status as reps engage, ensuring that sales efforts are both effective and manageable. The software empowers teams to connect authentically with prospects by providing all necessary context for meaningful interactions.

With features designed to prioritize and organize daily tasks, HubSpot ensures that sales reps can efficiently manage their workload and stay on top of their most important leads. This tool not only boosts productivity but also enhances the overall sales process, making it easier for teams to achieve their goals.

What You Will Like

• Real-time lead behavior notifications
• Personalized email sequences for leads
• Powerful marketing and sales automation features
• Integrated CMS for content management and personalization
• Scalable software for growing businesses

What You May Not Like

• Limited functionality in lower tiers
• Steep learning curve for new users

Pricing

Starts at $800/month. Includes 2,000 marketing contacts.

Form & Email Collection Tool

Form and email collection tools streamline lead generation by capturing visitor information through website forms. They facilitate easy sign-ups for newsletters or downloads, efficiently gathering potential customer details. This process nurtures leads by enabling personalized follow-ups, enhancing engagement, and ultimately increasing conversion rates by connecting with interested individuals directly.

13. Snov.io – Best for Email Drip Campaigns

Snov.io transforms lead conversion with automated email drip campaigns. This tool lets you design personalized campaigns with unlimited follow-ups, which enhance your conversion rate and average order value. It engages prospects timely with perfectly timed emails and real-time notifications for optimal follow-up times.

Personalization is another key feature of this lead generation software. Snov.io enables users to insert recipient data seamlessly and customize content based on engagement levels. An extensive template library further simplifies the process, making email creation quick and efficient.

For scaling outreach, Snov.io supports multiple sender accounts, managing a high volume of emails and leads without compromising deliverability. This capability is ideal for various stages of email marketing, from cold emailing to nurturing warm leads and cross-selling.

What You Will Like

• Versatile features such as email finder, verifier, warm-up, and CRM
• Unlimited email-sending accounts and emails
• Lead search tool by keywords and industry in the LinkedIn database
• Email drip campaigns with AI email writing assistant
• User-friendly interface and ease of use

What You May Not Like

• Limited email search database and can’t send emails to unverified addresses
• A/B testing is not available with basic paid plans

Pricing

Starts from $0/month (Limited to 50 credits). Paid plans start at $30/month. 1000 credits. 3 mailbox warmups.

14. Global Database – Best for Optimizing Sales Funnel

The Global Database is a business intelligence platform that aims to enhance your capability to discover and engage potential customers worldwide.

This tool supports tailored data searches, enriches your sales funnel with detailed insights on prospects, customers, and competitors, and enables the creation of comprehensive profiles for target companies and contacts. It also alerts you to new market leads or updates to existing ones and offers integration with your preferred tools via an API.

With a vast repository containing over 250 million company records and 100 million contact records across 195 countries and 34 industries, Global Database provides access to credit reports, financial details, and more. For those interested, the website offers a free demo or trial, along with a video presentation that outlines its features and benefits.

What You Will Like

• Offers updated and accurate information on millions of companies and executives
• Allows users to filter and segment the data by various criteria
• Filters by industry, location, revenue, employee count, etc.
• Email and phone verification features
• Integrates with CRM and email platforms

What You May Not Like

• Not affordable for some small businesses or startups
• May have some data gaps as it relies on various sources to collect and verify the information

Pricing

Custom pricing

15. ConvertPlus – Best for Boosting Conversions on Website

ConvertPlus is a great lead generation tool for making your website get more sales because it has many helpful features. You can change backgrounds, build forms easily, and pick from lots of animations to make your website look nice and grab attention. It also lets you see how well your website is doing in getting clicks and making sales, helping you make better decisions.

ConvertPlus has special popups that show up at the right time, like when someone is about to leave your site, to try and keep them around. It also has popups for when people scroll down your page, are inactive, or finish reading content, making sure messages show up when people are most likely to pay attention.

You can even make different messages for people visiting from phones. ConvertPlus makes it easy to show the right message to the right people, making it more likely they’ll buy something or sign up. It’s easy to use and really effective for getting more sales.

What You Will Like

• Has a large library of ready-made templates that you can customize with a real-time live editor
• Advanced triggers such as exit intent, on-click, scroll, time delay, and device detection
• Multiple display positions for opt-in forms
• Exit intent technology to recover abandoning visitors
• AI assistant to write better emails

What You May Not Like

• Can conflict with some themes or plugins that also use popups or forms
• Has limited support for WooCommerce and other e-commerce platforms

Pricing

Custom pricing

Email Marketing Tools

These lead generation tools help automate the process of sending targeted emails to potential customers. They allow for personalization, tracking engagement, and analyzing responses, thus increasing the chances of converting prospects into leads efficiently.

16. MailChimp – Best for Automating Personalized Journeys

Mailchimp stands out as a leading email marketing platform designed to enhance your return on investment. With a promise of up to 39 times ROI for its users, it brings over two decades of experience to the table, supporting businesses in boosting their sales. Also, it’s one of the best lead generation tools for small businesses.

Mailchimp positions itself as the top choice for email marketing and automation, offering user-friendly features for beginners while delivering powerful tools for advanced marketers. Its drag-and-drop editor and comprehensive automation simplify the creation of professional and engaging marketing emails.

Mailchimp serves as a centralized hub for all your marketing data. This integration capability ensures you have all the necessary tools in one place.

Also Read: How to Integrate Picreel With MailChimp

What You Will Like

• Easy-to-use drag-and-drop editor for designing web pages and email campaigns
• Offers multivariate and A/B testing
• Large library of prebuilt templates and designs
• Powerful marketing automation and segmentation features
• Advanced analytics and reporting tools

What You May Not Like

• Has limited email sends with every plan, which can be a problem for businesses with large contact lists
• Limited personalization features, such as dynamic content and conditional logic

Pricing

Starts at $0/month (Limited to 1 seat). Paid plans start at $4.64/month. 3 seats. 3 audience.

17. ActiveCampaign – Best for Email Segmentation

ActiveCampaign caters to various aspects of digital marketing and sales, and it aims to enhance customer engagement and drive business growth. It offers a wide range of products, including email marketing, marketing automation, CRM and sales engagement, and ecommerce marketing automation, among others.

A key feature is its email segmentation capability, which allows businesses to send personalized content to their audience, significantly improving engagement and conversion rates. It supports businesses in creating a more personalized marketing approach with features like site tracking, landing pages, and forms.

The platform provides resources and integrations to seamlessly connect data, ensuring a cohesive and efficient marketing strategy. ActiveCampaign’s focus on segmentation and personalization makes it a valuable asset for businesses looking to tailor their marketing efforts and achieve better results.

What You Will Like

• Top-notch analytics and reporting
• Split test up to five emails at once
• High deliverability rate and advanced automations
• Integrated CMS for content management and personalization
• Scalable software for growing businesses

What You May Not Like

• Its templates are fairly basic in terms of design
• Does not have a built-in stock image library

Pricing

Starts at $29/month. 1 user. 10x contact email send limit

18. Brevo – Best for Transactional Email

Brevo, formerly SendinBlue, offers a comprehensive Messaging API platform to streamline transactional email, SMS, and WhatsApp communications. It ensures instant, reliable, and precise delivery of all transactional messages.

With a 99% delivery rate, Brevo’s email API eliminates delays in email transmission, which is the reason why it is considered one of the top lead generation tools on the market. The platform allows users to customize transactional templates with customer-specific details like names, prices, and products. It’s easy to set up Brevo as it is supported by developer guides, SDKs, API libraries, and code recipes.

The tool also has a free inbound parsing feature, which enables two-way email exchanges. I would say it’s a versatile solution for businesses aiming to maintain connectivity at every customer touchpoint.

What You Will Like

• Create attractive and conversion-optimized web pages
• Built-in CRM tool to automate workflows
• Reliable email deliverability
• Omnichannel with SMS capabilities
• GDPR compliant

What You May Not Like

• Campaign automation is limited to email only
• Does not offer live support unless users are on a higher paid plan

Pricing

Starts from ₹0/month (Does not include A/B testing). Paid plans start at $18.97/month. From 20k emails/month.

Evaluation Criteria

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

1. User Reviews / Ratings: Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
2. Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
3. Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
4. Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
5. Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth.
6. Personal Experience / Experts’ Opinions: This part of the evaluation criteria draws insightful observations from the personal experience of the writer and the opinions of industry experts.