At Picreel, we uphold rigorous editorial standards to publish reliable and objective content aligned with our core mission of Customer Delight. Our process ensures quality and transparency for readers and contributors alike.
We work closely with subject matter experts to develop insightful materials that meet key learning objectives and resonate with end users. Through careful review against defined criteria, we publish only the most impactful pieces that are factual, relevant, and trustworthy.
The following overview details the key steps of our editorial process, from conception to publication.
Our editorial process is designed to ensure that every piece of content enhances the customer experience. Each content piece brings forth insights, guidance, and relevance, helping users not only use the software effectively but also recognize its complete potential concerning their unique requirements.
Having our finger on the pulse of the software industry enables us to craft content that tackles the latest trends, challenges, and strategies. Our editorial process involves extensive research to present accurate, multi-faceted analysis on complex topics. This allows us to provide comprehensive guidance on emerging tools, technologies, and techniques.
Meet the talented featured writers at Picreel, each bringing a unique perspective and expertise to create informative and engaging content.
Conversion Rate Optimization Expert
Daniel Nicholes is a CRO consultant, currently lending his expertise to Picreel. His work encompasses broad industry spectrums, from e-commerce businesses to tech-oriented companies, where he has altered the way businesses approach and interact with their customers.
To uphold our commitment to dependability, we corroborate each fact with trusted sources. Our dedicated fact-checkers scrutinize every data point, including statistics, case studies, and expert insights we include in our content.
Our Advisory Board, composed of seasoned professionals and industry experts, carefully examines each piece to ensure it provides relevant, logical, and accurate guidance readers can apply. By refining the content through multiple feedback loops, we deliver actionable insights to address our audience's needs and expectations.
Meet our Advisory Board, a collective of industry experts whose invaluable insights guide and elevate the content at Picreel.
Founder and CEO - ProProfs
Sameer Bhatia is the Founder and Chief Executive Officer of ProProfs.com. He believes that software should make you happy and is driven to create a 100-year company that delivers delightfully smart software with awesome support. His favorite word is 'delight,' and he dislikes the term 'customer satisfaction,' as he believes that "satisfaction" is a low bar and users must get nothing less than a delightful experience at ProProfs. Sameer holds a Masters in Computer Science from the University of Southern California (USC). He lives in Santa Monica with his wife & two daughters.
Head of Customer Success - ProProfs
Babu Jayaram, a seasoned customer support expert with over two decades of experience, lends his invaluable insights to the Picreel Advisory Board. With a profound understanding of sales and conversion strategies, Babu plays a pivotal role in guiding strategic decisions. He actively contributes to maintaining the quality of technical content on the ProProfs blog, ensuring accuracy and dependability for the benefit of the readers.
Director - SEO and Digital Marketing - ProProfs
Pratibha Jadon joins the Picreel Advisory Board with over a decade of experience in CRO, bounce rate optimization, and user retention. Pratibha's strategic insights and innovative approach are instrumental in maximizing lead acquisition, enhancing conversion rates, and refining user experience. Leveraging her expertise, she evaluates content to guarantee its precision and dependability, ensuring that Picreel delivers trustworthy and valuable insights to its audience.
We maintain an agile update mechanism to ensure our content corresponds with the ever-evolving software landscape.
Our dedication to delivering timely and pertinent content is guided by four critical practices:
We routinely analyze our content, ensuring it aligns with the latest SaaS industry trends and insights garnered from the world of remote training and customer support.
Each year, we critically assess our associated partners. Content related to them is revised to align with our values and standards.
Our team is always up to date with the latest SaaS trends and advancements, reinforcing our commitment to reliability and making sure you are well-informed with the most current guidance and discoveries.
Your perspective matters to us and shapes the relevance of our content. Our editorial team promptly addresses feedback to ensure our resources remain valuable and informative.
Content on our platform carries the following credentials, ensuring clarity and trustworthiness:
Authorship Recognition: Each piece features an "Author" tag, acknowledging the expert minds responsible for its creation.
Last Updated Information: An "Updated" date is displayed, providing transparency on when the content was last revised, keeping readers informed with the latest insights.
Review Board Approval: An "Approved By" tag signifying that the content has passed the scrutiny of our Review Board.
The Picreel voice embodies both knowledge and empathy. While our rich SaaS experience enables us to provide precise and expert advice, our genuine care for our users ensures we communicate in an approachable and warm manner.
Our content is designed to encourage, support, and connect with various businesses and individuals. Our tone balances expertise and understanding, reflecting our core values and the successful journey we envision for our customers.
Picreel believes that true magic happens when you and we come together. Our process places you at its heart, emphasizing the creation of content that furthers your learning, development, and success.
Our editorial process is an ongoing dialogue where your input shapes our work at every step.
We strive for continuous improvement, and your feedback is crucial. If you think there's room for improvement in accuracy or usability — or if you believe a piece of content needs to be updated — you can easily reach out to us via our contact center.
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