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Picreel-FreshMail Integration

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Did you know that it is possible to connect Picreel and FreshMail in just a few clicks? Well, it can be easily done with Zapier, which integrates Picreel with hundreds of apps! FreshMail is a tool to launch an email marketing campaign. If you are a beginner you can simply design very first email newsletter template from

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Conversion Rate Optimization

5 Steps to Building a Pop-Up Strategy That Won’t Annoy Your Readers

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You’ve done the work to create great content. You’ve got readers visiting your website, but now it’s time to take your marketing to the next level. It’s time to jumpstart your email marketing strategy. You hear it again and again that building an e-mail list is the most important aspect of content marketing, as it helps create a more direct channel to your audience through which

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Conversion Rate Optimization

4 Weird Split Tests that Didn’t Turn Out as Expected

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Have you ever been split testing and knew, beyond a shadow of a doubt, which contender would win? Call it a “gut feeling” or a premonition – but all the A/B tests and best practices have taught you what to look for and how to gauge a winner before the tests have even finished. Except your “gut feeling” is dead wrong. Here are four examples of split tests that totally didn’t turn out the way the testers anticipated – and what their results can mean for

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Conversion Rate Optimization

Why We Need To Run So Many Tests To Really Get Value?

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There are many questions surrounding running tests – how many tests can you run? What is the success percentage of your tests? Why is that important? And why do we run so many test at The Next Web? At The Next Web we ran around 200 tests this year and in 2016, we’ll aim for a couple hundred more. Why? Because we believe in testing and in doing marketing in adata driven way. We test a lot to make sure we’re not making decisions based on somebody

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