Boost eCommerce Conversion Rates with Appealing Pop Ups

An eCommerce popup is an overlay window that helps businesses in displaying promotional and information on-site messages. These include deals, discounts, product announcements, maintenance notices, surveys, exit offers, and more. These popups are specially designed to attract more visitors for increasing engagement that eventually leads to increase in sales, quality leads, and conversions.

What Is the Best Way to Grow eCommerce Conversion Rates?

There are a lot of ways to nudge your visitors down that sales funnel, but perfectly placed popups have worked the best for eCommerce businesses. As more than 70% of abandoning visitors are not likely to return back, an exit popup is your last resort to convince them to stay. An eCommerce popup software lets you create beautiful popups and display these timely to the visitors before they leave.

How to Use eCommerce Popups to Boost Conversion Rates

The tricky part about the best eCommerce pop up is that you need to be precise about the offer, target audience, and timing. The way you implement an exit popup will be the key to getting high conversions. Let’s check out an effective guide to use exit popups on eCommerce platforms.

1

Create your offer

2

Target your offer

3

Create a beautiful design

4

Measure results & make it better

Step 1: Create your offer

To give your visitors a solid reason to stay on the page, you need to create a relevant offer. It could be a lead magnet like a free guide or discount coupon or free shipping on order. You need to be ready with multiple templates for exit popups to show on different pages to different visitors.

Next Step

Step 2: Target your offer

The timing and placement of the popup needs to be perfect. Display popups based on visitor’s activity on your website like time spent, purchase history, customer name and details, scroll percentage, exit intent, etc. According to the products they are exploring, you can show the most relevant offer to convert them.

Next Step

Step 3: Create a beautiful (and powerful!) design

Create a minimalistic yet beautiful popup design that clearly conveys the offer on the table. Do not go for anything that is too fancy. Use neutral warm/cool color combinations that fit best with your website and try to incorporate multi-step options to make the popups engaging for visitors.

Next Step

Step 4: Measure results & make it better

The world of eCommerce is all about testing and improving based on analytics and results. Try A/B testing to run various campaigns and then measure the conversion rate/bounce rate to see what works. Play with your exit popup designs, copies, placement, CTA, and timing. Make it better by efficiently changing and improving.

Types of eCommerce Popups

When we create the offer, there can be different types of eCommerce popups you can come up with. The CTA you go to within that step is crucial for your business. For eCommerce marketing, there can be different CTAs either to compel the visitor to make a purchase right away or to leave their email address. The email leads can be later used to run different campaigns. Some effective eCommerce popups are:

Up-sell & cross-sell
Offer discounts & promotions
Create Urgency With Limited Availability
Seasonal Promotions
Provide eBooks, Guides, cheat-sheets
Promote Giveaway
Get Newsletter Signups
Ask a Question

Up-sell & Cross-sell

Offer Discounts & Promotions

Create Urgency With Limited Availability

Seasonal Promotions

Provide eBooks, Guides, Cheat-sheets

Promote Giveaway

Get Newsletter Signups

Ask a Question

Up-Sell & Cross-Sell

When the visitor has made up their mind to purchase a product, show them a couple of more relevant products that go perfectly with the added product. Attach a discount tag along with the product you are promoting and attract the visitor’s attention instantly.

Example 1:

The best way to create a cross-sell popup is by using a simple headline “Frequently bought together” or “5000 other shoppers bought this together”. Keep the design of the popup simple with

Example 2:

Use trigger words like “Hang on”, “Stop”, or “Wait!” Compel the user to add extra products to their cart by offering a discounted price if purchased together.

Example 1:

The best way to create a cross-sell popup is by using a simple headline “Frequently bought together” or “5000 other shoppers bought this together”. Keep the design of the popup simple with
Example 2:

Use trigger words like “Hang on”, “Stop”, or “Wait!” Compel the user to add extra products to their cart by offering a discounted price if purchased together.

Offer Discounts & Promotions

The most eye-catching eCommerce popup type can decrease the cart abandonment rates by more than 15%. Who would want to miss out on an opportunity to pay less for their purchase?

Example 1:

A perfect exit pop-up for new visitors. Ask them to sign up for your newsletter in exchange for great offers, deals, and news. Build your email list easily and use the email leads for campaigns later.
Example 2:

When the customer is about to abandon the cart, display an exit-intent popup offering them an additional discount to complete their purchase. Keep the trigger words in bold like “Wait! Here’s a special offer for you.” CTA can be the email address to collect their email as well for future campaigns.

Example 1:

A perfect exit pop-up for new visitors. Ask them to sign up for your newsletter in exchange for great offers, deals, and news. Build your email list easily and use the email leads for campaigns later.

Example 2:

When the customer is about to abandon the cart, display an exit-intent popup offering them an additional discount to complete their purchase. Keep the trigger words in bold like “Wait! Here’s a special offer for you.” CTA can be the email address to collect their email as well for future campaigns.

Create Urgency With Limited Availability

Creating a sense of urgency is a popular marketing technique to influence visitors. Many people have a fear of missing out on the products they are exploring. Make visitors feel as if they'll miss a great opportunity or offer. You can use this to create coupes with a compelling pitch.

Example 1:

The next way is to imply scarcity with limited availability, such as “Only 5 left in stock. Act now!” or “Here’s your last chance to grab this XYZ. Just 2 pieces left in stock!” Use impactful trigger words and an impressive pitch to convey your offer’s value.

Example 2:

Place the timer offering free shipping or discounted prices. Something like “Offer expires in 12 hours.” or “Grab 20% off coupon before it’s gone!” will compel the user to proceed with the purchase.

Example 1:

The next way is to imply scarcity with limited availability, such as “Only 5 left in stock. Act now!” or “Here’s your last chance to grab this XYZ. Just 2 pieces left in stock!” Use impactful trigger words and an impressive pitch to convey your offer’s value.
Example 2:

Place the timer offering free shipping or discounted prices. Something like “Offer expires in 12 hours.” or “Grab 20% off coupon before it’s gone!” will compel the user to proceed with the purchase.

When to Use eCommerce Popups

Timing is everything with eCommerce popup conversion. You need to consider some points for strategizing your popup to target visitors.

Well-timed overlays:

Too soon and the visitor will be annoyed. Too late and the visitor will feel ignored. To strike a balance, experiment with time delays like tracking the time spent by the visitor on your website and displaying the popup after 10 seconds, 15 seconds, and so on to get it right.

Location-based campaigns:

Depending on the products or services you are offering, you can try location-based campaigns according to the visitor’s IP address. Target the customers in a location with personalized exit popups.

Don’t forget about mobile users:

As there is no cursor on mobile screens, exit intent is not clear. Consider some events like the user hitting the back button or home button, switching to another tab, scrolling up the page, or interacting with your website’s widgets, etc. Show mobile-friendly popups that fit on their screen.

Frequency of pop-ups:

Showing the same popup on different pages might annoy your visitors. If a visitor clicks the exit button on your popup, don't display the same popup again for at least a day. Instead, show them some other relevant popup according to their activity on your website.

Seasonal Promotions

Visitors are more active during festive days or special events throughout the year as they constantly search for discounted products and offers. It is a great opportunity for you to create customized popups as per the occasions and target new/existing users by offering them limited-time discounts.

Example 1:

Inform your visitors about the upcoming seasonal sales/discounts. You can also collect email leads by putting up a relevant CTA to remind the visitors again about the promotions later.
Example 2:

Keeping the holiday vibe fulfilled, you can create the popup in a way where the visitor gets to decide. Set the shopping budget as the CTA and the user will eventually click on one leading to your offers/discount page.

Example 1:

Inform your visitors about the upcoming seasonal sales/discounts. You can also collect email leads by putting up a relevant CTA to remind the visitors again about the promotions later.

Example 2:

Keeping the holiday vibe fulfilled, you can create the popup in a way where the visitor gets to decide. Set the shopping budget as the CTA and the user will eventually click on one leading to your offers/discount page.

Provide eBooks, Guides, Cheat-Sheets

Let’s say that the visitor is going through one of your blogs. What next? How to make them stay or convert them? Here, use the resources that you can offer, such as guides, cheat-sheets, eBooks, etc., to your visitors. By providing freebies, you can exponentially grow your email list over time.

Example 1:

People love free stuff, and offering a free guide relevant to something they are browsing on your website will make them quickly enter their email address to receive the guide directly in their inbox.

Example 2:

An impactful cheat-sheet with a beautifully placed CTA. Make sure to write an impressive copy and use a bold font and unique color background for the CTA box as it will grab the visitor’s attention instantly.

Example 1:

People love free stuff, and offering a free guide relevant to something they are browsing on your website will make them quickly enter their email address to receive the guide directly in their inbox.
Example 2:

An impactful cheat-sheet with a beautifully placed CTA. Make sure to write an impressive copy and use a bold font and unique color background for the CTA box as it will grab the visitor’s attention instantly.

Promote Giveaway

Give your visitors a chance to win. This helps in lead generation as visitors will respond to the giveaway by entering their email addresses. More people are likely to enter the giveaway as no one’s going to miss out on a chance to grab gifts.

Example 1:

The copy here is pretty clear, and a lot of visitors will respond to such pop-ups like “Do you want a free XYZ product?”. Collect the email leads, and you can also ask them to share the giveaway on their social handles to earn additional entries.
Example 2:

As it is a giveaway, display the product image in the pop-up and ask the visitors to participate by subscribing to your newsletter. Use a different bold font for highlighting the brand name as it creates a good impression about the brand product you are promoting.

Example 1:

The copy here is pretty clear, and a lot of visitors will respond to such pop-ups like “Do you want a free XYZ product?”. Collect the email leads, and you can also ask them to share the giveaway on their social handles to earn additional entries.

Example 2:

As it is a giveaway, display the product image in the pop-up and ask the visitors to participate by subscribing to your newsletter. Use a different bold font for highlighting the brand name as it creates a good impression about the brand product you are promoting.

Get Newsletter Signups

Getting email leads is one of the best ways to monetize visitors. In exchange for newsletter signups, you need to provide them with something beneficial like discount codes, free guides/downloads, advice, etc. If implemented creatively, your eCommerce business can get upto a 500% increase in signups.

Example 1:

Playing with words using humor is a great way of piquing your visitor’s interest. If it fits your business style, go for it. Surely, an awesome way of getting people to remember your brand!

Example 2:

Make your visitors feel exclusive by offering them access to your newsletter. Use a balanced tone and pitch like “Get exclusive offers delivered right to your inbox.” Such a compound will definitely hold your visitor’s attention.

Example 1:

Playing with words using humor is a great way of piquing your visitor’s interest. If it fits your business style, go for it. Surely, an awesome way of getting people to remember your brand!
Example 2:

Make your visitors feel exclusive by offering them access to your newsletter. Use a balanced tone and pitch like “Get exclusive offers delivered right to your inbox.” Such a compound will definitely hold your visitor’s attention.

Ask a Question

Sometimes, you can’t do much about the visitors leaving your website. The best you can gain for your marketing team is to get feedback by asking questions. Based on the visitor’s activity, you can also put up a question to ask their personal preferences like gender, age, location, etc. to redirect them to a relevant webpage.

Example 1:

Put up simple questions (not more than 3) as a leaving visitor won’t respond to a page full of questions. You can put up an email address box as well to get email leads. Make them feel valuable by using phrases like “We’ll get back to you soon!”
Example 2:

A feedback popup for visitors who explored your eCommerce portal but didn’t find the product they were looking for. This will be valuable for you to know your visitor’s expectations so you can add/update your products.

Example 1:

Put up simple questions (not more than 3) as a leaving visitor won’t respond to a page full of questions. You can put up an email address box as well to get email leads. Make them feel valuable by using phrases like “We’ll get back to you soon!”

Example 2:

A feedback popup for visitors who explored your eCommerce portal but didn’t find the product they were looking for. This will be valuable for you to know your visitor’s expectations so you can add/update your products.

Testimonials

Generate new signups

Our KPI using Picreel is to generate new signups and it has certainly helped us achieve this. We've also seen that the popup has been beneficial to sales performance as well.

Matt Stevenson,

Marketing Manager at Student Money Saver
28% lift in referrals

Picreel given us a 28% lift in referrals to LivePlan over same timeframe (since starting with Picreel) previous year. Prior to installing Picreel, referrals from PaloAlto.com to LivePlan we're flat to slightly down.

John Procopio,

Director of E-Commerce at Palo Alto Software
Great investment for capturing leads

Picreel is an excellent tool to use for capturing leads. If you are in the business of collecting opt-ins so you can market to potentially interested leads, Picreel is a tool worth investing in.

Raymond Fong,

Co-Founder of Deviate Labs, LLC

Features

Overlays, Links & Surveys

No HTML or CSS required. Just copy and paste the code.

Advanced Targeting

Target users by referral source, site content, new or returning, and even personalize content based on visitor metadata.

Desktop, Tablet, Mobile

Popups look great on desktop, tablet, and mobile views. Designed for performance on smartphones, tablets, and laptops.

Capture & Sell

Capture leads, build lists, increase sales, interview web visitors, promote special offers, and reduce cart abandonment

Customize & Brand

Brand popups with your company logo and customize fonts, colors, and more.

Proven Templates

Use our pre-made designs that offer the highest conversion rates.

Track Campaign Success

Monitor and improve campaign performance with live stats.

Personalize Popups

Personalize pop ups with data you collected before in your database such as name, or interested products.

Grow Conversions With eCommerce Popup & Offers

What Is an eCommerce Popup?

Instant Integration With Your eCommerce Platform

What Is the Best Way to Grow eCommerce Conversion Rates?

Why Use Exit Popups for eCommerce

Higher Sales & Conversion. Guaranteed.

How to Use eCommerce Popups to Boost Conversion Rates

1

2

3

4

Step 1: Create your offer

Step 2: Target your offer

Step 3: Create a beautiful (and powerful!) design

Step 4: Measure results & make it better

Types of eCommerce Popups

Up-Sell & Cross-Sell

Example 1:

Example 2:

Example 1:

Example 2:

Offer Discounts & Promotions

Example 1:

Example 2:

Example 1:

Example 2:

Create Urgency With Limited Availability

Example 1:

Example 2:

Example 1:

Example 2:

When to Use eCommerce Popups

Well-timed overlays:

Location-based campaigns:

Don’t forget about mobile users:

Frequency of pop-ups:

Seasonal Promotions

Example 1:

Example 2:

Example 1:

Example 2:

Provide eBooks, Guides, Cheat-Sheets

Example 1:

Example 2:

Example 1:

Example 2:

Promote Giveaway

Example 1:

Example 2:

Example 1:

Example 2:

Get Newsletter Signups

Example 1:

Example 2:

Example 1:

Example 2:

Ask a Question

Example 1:

Example 2:

Example 1:

Example 2:

Do you want instant business growth?

We Believe Software Should Make You Happy

Testimonials

Matt Stevenson,

John Procopio,

Raymond Fong,

Features

Do you want instant business growth?