{"id":9943,"date":"2023-11-21T10:54:36","date_gmt":"2023-11-21T10:54:36","guid":{"rendered":"https:\/\/www.picreel.com\/blog\/?p=9943"},"modified":"2025-10-14T08:43:40","modified_gmt":"2025-10-14T08:43:40","slug":"activecampaign-popup","status":"publish","type":"post","link":"https:\/\/www.picreel.com\/blog\/activecampaign-popup\/","title":{"rendered":"ActiveCampaign Popup Guide for Smarter Lead Capture (With Steps)"},"content":{"rendered":"

I have been using ActiveCampaign for my e-commerce business for over a year now, and it\u2019s been going great! I can create dedicated landing pages for my campaigns with ease and enjoy a good flow of leads. However, some of my campaigns wouldn\u2019t see a click-through rate. That\u2019s when I discovered the power of using popups to grow my email list and improve my click-through rates for affected campaigns.<\/p>\n

Now, there are two methods to create a popup in ActiveCampaign:<\/p>\n

Method 1: ActiveCampaign’s popup builder.<\/i><\/p>\n

Method 2: Using a third-party popup tool, such as\u00a0<\/i>Picreel<\/u><\/i>.<\/i><\/p>\n

Here\u2019s my Picreel popup and how it looks like on ActiveCampaign:<\/p>\n

\"Active<\/p>\n

So let’s compare the two options based on several criteria:<\/p>\n

\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t
Criteria<\/th>ActiveCampaign Popup<\/th>Picreel Popup<\/th>\n<\/tr>\n<\/thead>\n
Form type options<\/td>\u2705 ActiveCampaign offers various types of forms, including inline, floating bar, floating box, and modal forms<\/td>\u2705 Picreel provides additional form types, such as popups with personalized designs, customizable overlays, and slide-in forms<\/td>\n<\/tr>\n
Exit-Intent Popups<\/td>\u274c ActiveCampaign does not offer exit-intent popups<\/td>\u2705 Picreel offers exit-intent technology, allowing you to serve relevant popups as visitors are about to leave your website<\/td>\n<\/tr>\n
Campaign Analytics and Reporting<\/td>\u274c ActiveCampaign provides basic analytics and reporting for form conversions<\/td>\u2705 Picreel offers detailed campaign analytics and reporting, allowing you to track and measure conversion rates for pop-up campaigns<\/td>\n<\/tr>\n
Advanced Targeting Options<\/td>\u2705 ActiveCampaign allows you to target forms based on behavior, source, and tags<\/td>\u2705 Picreel provides advanced audience targeting options, including personalized popups based on user behavior, segmentation, and geolocation<\/td>\n<\/tr>\n
AB Testing<\/td>\u274cActiveCampaign does not offer AB testing features for pop-ups<\/td>\u2705 Picreel offers AB testing functionality for pop-up campaigns to optimize conversion rates<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<\/div>\n

I\u2019ve tried both method and found Picreel to be a better option for creating popups for three main reasons:<\/p>\n

    \n
  1. More features:<\/strong>\u00a0Picreel provides advanced features that can significantly enhance your popup campaigns compared to the basic features offered by ActiveCampaign’s popup tool.<\/li>\n
  2. Better customization options:<\/strong>\u00a0With Picreel, you have extensive customization options to create visually appealing and highly personalized popups that align with your brand.<\/li>\n
  3. Advanced targeting options:<\/strong>\u00a0Picreel offers advanced targeting options allowing you to show popups to specific segments of your audience based on various parameters, ensuring the right message reaches the right people at the right time.<\/li>\n<\/ol>\n

    Learn more about advanced targeting<\/a>.<\/p>\n

    Moving to the heart of the discussion, here are step-by-step instructions for creating Activecampaign popups using both methods.<\/p>\n

    <\/span>Method 1: Using ActiveCampaign\u2019s Built-in Popup<\/span><\/h2>\n

    ActiveCampaign provides a built-in popup builder that you can use to create popups. Here’s how you can create an Activecampaign popup:<\/p>\n

    1.<\/strong> Log in to your ActiveCampaign account.<\/p>\n

    \"Log<\/p>\n

    2.<\/strong> Click the\u00a0“Website”\u00a0<\/strong>option in the left menu to navigate to the Forms overview page.<\/p>\n

    \"Website\"<\/p>\n

    3.<\/strong> If you are creating a form for the first time, click the\u00a0“Create a form”<\/strong>\u00a0button. If you have already created a form, choose the other option.<\/p>\n

    \"Create<\/p>\n

    4.<\/strong> Now, select the\u00a0“Modal”<\/strong>\u00a0form style and add the name of your form in the provided field.<\/p>\n

    \"Modal\"<\/p>\n

    5.<\/strong> Click on the\u00a0“Action”<\/strong>\u00a0dropdown and choose actions you want the form to perform and click the\u00a0“Create”<\/strong>\u00a0button.<\/p>\n

    \"Action\"<\/p>\n

    6.<\/strong> Once you have completed customizing your form, click the “Integrate” button to access the publishing options.<\/p>\n

    \"Integrate\"<\/p>\n

    7.<\/strong> You can use the\u00a0“Simple embed code”<\/strong>\u00a0option to copy the provided code and paste it onto your website to publish the form.<\/p>\n

    \"Simple<\/p>\n

    <\/span>Method 2: Using Picreel Popup Builder<\/span><\/h2>\n

    Picreel is a versatile popup maker that works seamlessly across multiple platforms.<\/p>\n

    Watch this video tutorial on how you can create a popup using Picreel:<\/p>\n