{"id":9847,"date":"2023-11-16T12:12:22","date_gmt":"2023-11-16T12:12:22","guid":{"rendered":"https:\/\/www.picreel.com\/blog\/?p=9847"},"modified":"2025-10-15T04:59:06","modified_gmt":"2025-10-15T04:59:06","slug":"omnisend-popup","status":"publish","type":"post","link":"https:\/\/www.picreel.com\/blog\/omnisend-popup\/","title":{"rendered":"Omnisend Popup: Setup Guide and Easier Alternatives Explained"},"content":{"rendered":"

Omnisend is my go-to for marketing automation. With easy-to-use features, it blends email, SMS, and more for seamless campaigns. As a digital marketer myself, I can confirm that Onmisend is highly effective in improving customer communication and engagement.\u00a0<\/span><\/p>\n

Recently, I came across the potential of embedding popups in marketing campaigns to grow my email list and improve click-through rates.\u00a0<\/span><\/p>\n

Now you might wonder if Omnisend offers popups. The answer is yes! In fact, I\u2019ll share two different ways of creating a popup in Omnisend which includes its built-in popup builder and using an alternative popup tool called <\/span>Picreel<\/b><\/a>.<\/span><\/p>\n

We’ll also talk about how Omnisend’s popup builder is different from <\/span>Picreel<\/b> and which is a popular popup tool.<\/span><\/p>\n

But first, have a look at what my Picreel popup looks like in Omnisend.<\/span><\/p>\n

\"Picreel<\/p>\n

For starters, to help you make an informed decision, let’s compare Omnisend popup builder with Picreel in terms of several criteria:<\/p>\n

\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t
Criteria<\/th>Omnisend Popup<\/th>Picreel Popup<\/th>\n<\/tr>\n<\/thead>\n
Advanced customization options<\/td>\u274cOmnisend offers basic design customization options<\/td>\u2705Picreel provides advanced customization options, including the ability to create fully custom templates and add custom HTML\/CSS<\/td>\n<\/tr>\n
Behavioral targeting<\/td>\u2705Omnisend allows for basic targeting options based on pages viewed and cart abandonment<\/td>\u2705Picreel offers advanced behavioral targeting options, such as mouse movement tracking and exit intent triggers<\/td>\n<\/tr>\n
Advanced customization options<\/td>\u274cOmnisend offers basic design customization options<\/td>\u2705Picreel provides advanced customization options, including the ability to create fully custom templates and add custom HTML\/CSS<\/td>\n<\/tr>\n
Advanced analytics and reporting<\/td>\u2705Omnisend provides basic analytics and reporting features for forms<\/td>\u2705Picreel has more advanced analytics and reporting capabilities, including A\/B testing and conversion tracking<\/td>\n<\/tr>\n
Advanced display rules<\/td>\u274cOmnisend has limited display rule options<\/td>\u2705Picreel provides advanced display rule options, such as time-based delays and geolocation targeting<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<\/div>\n

Clearly, Picreel has more benefits than Omnisend’s popup builder. Based on what I’ve personally experienced, I suggest using Picreel for the following reasons:<\/p>\n

    \n
  1. More advanced features:\u00a0<\/strong>Picreel offers a wider range of features compared to Omnisend popup forms, allowing for more creativity and customization options.<\/li>\n
  2. Cross-platform compatibility:<\/strong>\u00a0Unlike Omnisend’s limited platform support, Picreel works seamlessly across various platforms, providing flexibility and convenience.<\/li>\n
  3. Enhanced targeting capabilities:<\/strong>\u00a0Picreel’s\u00a0advanced targeting<\/a>\u00a0options enable you to deliver popups based on specific user behaviors, resulting in more effective engagement and conversions. Learn more about advanced targeting from this\u00a0help center\u00a0page.<\/li>\n<\/ol>\n

    However, I will detail the process, breaking down each step, for crafting a popup in Omnisend using both techniques.<\/p>\n

    <\/span>Method 1: Using Omnisend’s Built-in Popup Builder<\/span><\/h2>\n

    Omnisend offers a built-in popup builder that you can utilize to create effective popups. Follow these steps to create a popup using Omnisend:<\/p>\n

    1.<\/strong> Navigate to the\u00a0“Forms”<\/strong>\u00a0section on your Omnisend dashboard and click the\u00a0“Create Form”\u00a0<\/strong>button<\/p>\n

    \"Using<\/p>\n

    2.<\/strong> In the\u00a0“Create Form”\u00a0<\/strong>window, hover over a pre-designed template that will suit your needs and click \u201cUse Template.<\/strong>\u201d<\/p>\n

    \"Create<\/p>\n

    3.<\/strong> Customize the layout, theme, and behavior of your popup form using the\u00a0“Form Builder”<\/strong>\u00a0tools and settings.<\/p>\n

    \"Customize<\/p>\n

    4.<\/strong> Drag and drop specific content items, such as email fields, phone number fields, text, buttons, images, legal text, input fields, date, drop-down, line\/space, and other blocks, to enhance your popup form.<\/p>\n

    \"Drag<\/p>\n

    5.<\/strong> Preview your popup form to ensure that it’s functioning as expected.<\/p>\n

    6.<\/strong> “Save”<\/strong>\u00a0and publish your popup form.<\/p>\n

    Picreel is a versatile popup maker that can be used across different platforms. Follow these step-by-step instructions to create a Picreel popup:<\/p>\n

    <\/span>Method 2: Using Picreel Popup Builder<\/span><\/h2>\n

    Watch this video tutorial on how you can create a popup using Picreel:<\/p>\n