{"id":5522,"date":"2022-05-11T16:28:36","date_gmt":"2022-05-11T16:28:36","guid":{"rendered":"https:\/\/www.picreel.com\/blog\/?p=5522"},"modified":"2026-01-28T11:14:28","modified_gmt":"2026-01-28T11:14:28","slug":"ecommerce-marketing-trends","status":"publish","type":"post","link":"https:\/\/www.picreel.com\/blog\/ecommerce-marketing-trends\/","title":{"rendered":"10 Ecommerce Marketing Trends to Grow Your Small Business in 2026"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The eCommerce industry is evolving at a rapid rate in order to entertain customers\u2019 demands and preferences. And thanks to new and advanced technologies, small business owners find it much easier to adapt their digital marketing to these changes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To maximize the value of your marketing efforts, you need to have a good idea of which strategies to <\/span><span style=\"font-weight: 400;\">adopt for your small business<\/span><span style=\"font-weight: 400;\">. In this article, we\u2019ll provide you with the top 10 eCommerce marketing trends that can drive customer acquisition, increase sales, and improve the overall shopping experience across your channels.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_eCommerce_marketing\"><\/span>What is eCommerce marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With eCommerce business models, entrepreneurs and small businesses can use social media, digital content, search engine optimization (SEO), and email marketing to attract visitors and facilitate purchases online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The practice of eCommerce marketing consists of a variety of actions aimed at increasing profits and ROI by driving traffic to your eCommerce platform and converting those users into paying customers. Some tactics are more effective at attracting new customers, while others are more effective at retaining existing customers or prompting a repurchase.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_eCommerce_for_small_businesses\"><\/span>What are the benefits of eCommerce for small businesses?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><b>Increased business reach:\u00a0<\/b><span style=\"font-weight: 400;\">One of the most significant benefits of eCommerce selling is that it allows you to reach people in places where you cannot physically be present. You can sell your products or services across different locations rather than from a in single store. As a result, you can serve customers from not only all over the country, but the entire world.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b><b>Low operational cost: <a href=\"https:\/\/www.founderjar.com\/how-to-start-an-online-store\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Having an online store<\/span><\/a><span style=\"font-weight: 400;\"> means that you don\u2019t have to build physical stores or pay rent at all the locations where you want to sell your products or services\u2013a single website can do the job for you. So, while you have access to a global customer base, your operational costs are kept at a minimum<\/span><\/b><\/b><\/li>\n<li><b><b>Increased brand recognition: <span style=\"font-weight: 400;\">When your customers appreciate your products or services, it&#8217;s difficult for you to leverage those feelings to influence new customers as a small offline business. However, if your company has an online presence, your customers can express their gratitude through social media and tag and link back to your eCommerce store in the process.\u00a0<\/span><\/b><\/b>These reviews are publicly available for all to see, which allows you to persuade new users to become customers. However, to maximize the value of social media for your business, you need to have a social commerce strategy in place, and optimized accounts across the social media platforms where your target customers are active.<\/li>\n<li><b>Availability 24\/7:<span style=\"font-weight: 400;\"> You can accept fresh orders and address customers round the clock all through the week when you run an online business. The <\/span><span style=\"font-weight: 400;\">same is<\/span><span style=\"font-weight: 400;\"> not possible in the case of an offline brick-and-mortar store. By going online, you never let an opportunity pass you by.<\/span><\/b><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_different_types_of_eCommerce_marketing\"><\/span>What are the different types of eCommerce marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.picreel.com\/ecommerce\/\"><span style=\"font-weight: 400;\">Ecommerce marketing<\/span><\/a><span style=\"font-weight: 400;\"> includes almost all digital marketing channels as well as some traditional offline channels:<\/span><\/p>\n<ul>\n<li><b>Search engines:<\/b><span style=\"font-weight: 400;\"> Search engine optimization (SEO) is about making your website more visible and easily discoverable within search engines such as Google. Through effective targeting, you can also convert people who don\u2019t already know your brand, but that have a problem that your product addresses.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><\/b><\/li>\n<li><b>Social media: <span style=\"font-weight: 400;\">This includes both paid and organic <a href=\"https:\/\/outreachmonks.com\/facebook-seo\/\" target=\"_blank\" rel=\"noopener\">social media marketing<\/a>, as well as using social commerce features across platforms such as Instagram (Instagram shops), Pinterest (product pins), and TikTok (shop now <\/span><a href=\"https:\/\/breadnbeyond.com\/articles\/animated-commercials\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">video ads<\/span><\/a><span style=\"font-weight: 400;\">) to promote and sell products. For organic. You can use <\/span><span style=\"font-weight: 400;\">social media marketing tools<\/span><span style=\"font-weight: 400;\"> to improve your visibility.<\/span><\/b><b><\/b><\/li>\n<li><b>Email marketing: <span style=\"font-weight: 400;\">For most eCommerce brands, email marketing is essential both as a channel to nurture new customers\u2013who you\u2019ve persuaded to sign up for your email communications\u2013and to retain existing customers who you contact with others and deal with. If you are able to segment your audience, it will make it possible for you to send the proper message to the corresponding audience.<\/span><\/b><\/li>\n<li><b>SMS: <\/b><span style=\"font-weight: 400;\">SMS marketing is the practice of sending text messages to promote a product or service, and it can also be utilized to address <a href=\"https:\/\/cleanmymac.com\/blog\/cant-update-mac\" target=\"_blank\" rel=\"follow noopener\">macOS update issues<\/a>. It&#8217;s ideal for alerts, updates, and time-sensitive offers that must be read right away, including important information related to resolving any macOS update issues efficiently<\/span><\/li>\n<li><b>Affiliate marketing: <\/b>This practice of <a href=\"https:\/\/www.discovercars.com\/blog\/affiliate-marketing-crash-course\" target=\"_blank\" rel=\"follow noopener\"><strong>affiliate marketing<\/strong><\/a> is based on a network of affiliates<b><span style=\"font-weight: 400;\">, or referrers, who drive traffic to your online store and are compensated for each sale they assist in making. This includes influencers posting directly on social media using an affiliate tracking link.<\/span><\/b><b><\/b><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Biggest_eCommerce_Marketing_Trends_for_2026\"><\/span>Biggest eCommerce Marketing Trends for 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>Buy Now, Pay Later<\/h3>\n<p><span style=\"font-weight: 400;\">Buy now, pay later (BNPL by its acronym) has adapted from a niche payment method to one of the hottest payment trends in recent years. According to <\/span><a href=\"https:\/\/techcrunch.com\/2022\/05\/10\/4-fintech-investors-investor-survey-bnpl-startups\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">research<\/span><\/a><span style=\"font-weight: 400;\">, BNPL will become a mainstream payment method in 2022.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5523 alignnone\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2022\/05\/buy-now-pay-later.png\" alt=\"buy now pay later\" width=\"512\" height=\"266\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Source: <\/span><span style=\"font-weight: 400;\">Medium<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buy now, pay later brings the concept of installments into the digital age by allowing any retailer to offer installment payments for any product, no matter how small, both online and in-store.<\/span><\/p>\n<h3>Shoppable live streams<\/h3>\n<p><span style=\"font-weight: 400;\">More and more customers prefer to interact with the products they buy through video rather than images. The upcoming months will put a greater emphasis on producing videos that personalize the shopping experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you remember those good old-fashioned home shopping channels? Well, they&#8217;ve made a comeback of sorts, albeit through streaming channels instead of TV networks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at footwear retailer Aldo, for example. The brand has teamed up with celebrity stylist Mimi Cuttrell and LA entertainer Nate Wyatt to deliver a social shopping spectacle. On this particular stream, the pair shared their favorite style tips on how to wear various shoes and accessories.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5524 alignnone\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2022\/05\/aldo.png\" alt=\"aldo\" width=\"512\" height=\"339\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Source: <\/span><span style=\"font-weight: 400;\">Aldo Shoes<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After hosting a shoppable live stream in the Spring of 2021, the brand noted a <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/livestream-shopping\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">308% engagement rate<\/span><\/a><span style=\"font-weight: 400;\"> and registered 17,000 page views on its website in the first five days after the event.<\/span><\/p>\n<h3>Virtual\u00a0Payment Methods<\/h3>\n<p><span style=\"font-weight: 400;\">The popularity of cryptocurrencies has skyrocketed in recent years. This trend is expected to grow in the coming years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These currencies, such as Bitcoin and Ethereum, lack the big-name recognition\u2013and consumer confidence\u2013required for widespread adoption. But they have the potential to become more popular as people learn what cryptocurrencies are and how they work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cryptocurrencies are not appropriate for every small business. However, those that do offer crypto as a payment method may gain an advantage over their competitors due to lower fees and faster payment processing times \u2014not to mention being one step ahead of the curve<\/span><\/p>\n<h3>Augmented Reality Experiences<\/h3>\n<p><span style=\"font-weight: 400;\">AR is ideal for eCommerce because it can provide customers with an interactive and engaging shopping experience. Potential buyers can, for example, try on clothes or accessories without having to go into a physical store, or they can see how furniture will look in their home before purchasing it. This is an important trend to capitalize on.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5525 alignnone\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2022\/05\/Dominos-1.png\" alt=\"Dominos\" width=\"437\" height=\"512\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Source: <\/span><span style=\"font-weight: 400;\">Dominos<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Domino\u2019s is unleashing the power of AR, enabling customers to visualize different combinations of pizza with its AR tool, the New Pizza Chef App. Thanks to the app, customers can delight in visualizing, creating, ordering, and tracking a pizza of their choice.<\/span><\/p>\n<h3>Enhanced mobile experience<\/h3>\n<p><span style=\"font-weight: 400;\">Another important trend you need to follow is the introduction of better mobile experiences for eCommerce websites<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, mobile devices accounted for nearly <\/span><a href=\"https:\/\/www.statista.com\/topics\/779\/mobile-internet\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">55% of all web traffic<\/span><\/a><span style=\"font-weight: 400;\">. Customers use their mobile devices to research potential purchases, compare prices, and purchase products. As a result, if your eCommerce website isn&#8217;t mobile-friendly, you&#8217;ll lose a lot of customers. Y<\/span>ou can also consider using the <a href=\"https:\/\/www.experro.com\/blog\/best-responsive-website-builder\/\" target=\"_blank\" rel=\"noopener\">best responsive website builder<\/a> to ensure an optimal user experience, so that you can retain your customers.<\/p>\n<p><span style=\"font-weight: 400;\">Optimizing for mobile will still impact your overall revenue, even if you don\u2019t see a significant increase in revenue from mobile devices. The improved experience may entice online shoppers to buy from you via desktop.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5526 alignnone\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2022\/05\/Zara-1.png\" alt=\"Zara\" width=\"270\" height=\"480\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Source: <\/span><span style=\"font-weight: 400;\">Zara<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A perfect example of a well-optimized mobile site is apparel brand Zara\u2019s online store. With easy navigation and stunning on-brand visuals, Zara showcases product categories, making it easy for shoppers to find what they\u2019re looking for. This gives new visitors a visual overview of everything the brand has to offer, as well as what they represent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to mobile optimization is ensuring that mobile visitors don\u2019t face any issues with navigation and browsing. They should be able to quickly and easily find what they\u2019re looking for.<\/span><\/p>\n<h3>Increased use of videos<\/h3>\n<p><span style=\"font-weight: 400;\">For eCommerce marketing, videos are excellent at capturing the attention of potential shoppers. <\/span><a href=\"https:\/\/www.visme.co\/video-maker\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Creating Video<\/span><\/a><span style=\"font-weight: 400;\"> is much more appealing to audiences than image or text because it can more easily translate to storytelling (and people love stories!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great example of <\/span><a href=\"https:\/\/elements.envato.com\/learn\/video-marketing-guide\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">video marketing<\/span><\/a><span style=\"font-weight: 400;\"> by an eCommerce brand is this content from Nine Line, an online apparel store. Nine Line has become known for creating humorous and engaging product videos that tap into the interests of the brand\u2019s target audience.<\/span><\/p>\n<h3>More chatbot support<\/h3>\n<p><span style=\"font-weight: 400;\">The key to eCommerce marketing success is to provide a best-in-class online shopping experience and <a href=\"https:\/\/hiverhq.com\/blog\/priorities-for-amazing-cx-in-2022\" target=\"_blank\" rel=\"noopener\">customer service<\/a>. You must prioritize your customers and ensure that they do not encounter any difficulties when attempting to purchase from you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means if they have any issues or questions while shopping and can\u2019t find the answer or solution immediately, you\u2019ll need to deal with it as quickly as possible.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5527 alignnone\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2022\/05\/Wabbyparker-1.png\" alt=\"Wabbyparker\" width=\"512\" height=\"217\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Source: <\/span><span style=\"font-weight: 400;\">Warby Parker<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Warby Parker, an online eyewear retailer, takes advantage of this eCommerce trend to serve customers better. It makes it easier for customers to contact them by emphasizing all available communication channels. And to avoid customer dissatisfaction, you can follow Warby Parker\u2019s lead and show your customers when <\/span><span style=\"font-weight: 400;\">live chat<\/span><span style=\"font-weight: 400;\"> agents are available.<\/span><\/p>\n<h3>Buy buttons on social media<\/h3>\n<p><span style=\"font-weight: 400;\">Social media platforms continue to play an important role in your customers&#8217; everyday lives. They also significantly impact eCommerce marketing because they can help drive traffic to eCommerce websites. As a result, <\/span><a href=\"https:\/\/elements.envato.com\/lp\/create\/instagram-shops\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">social commerce features<\/span><\/a><span style=\"font-weight: 400;\"> such as \u201cBuy\u201d buttons are a significant trend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buy buttons enable online shoppers to purchase products they see in-app without having to search for the product on a brand\u2019s website. They can either complete their purchases right on the platform or get directed to a mobile-optimized product page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following Pinterest pin from SOBU is a great example of this trend. As you can see, there are some product details such as pricing and stock availability included within the product pin.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5528 alignnone\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2022\/05\/Keep-1.png\" alt=\"Pinterest\" width=\"467\" height=\"512\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Source: <\/span><span style=\"font-weight: 400;\">Pinterest<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s also an \u201cAdd to Bag\u201d button right below the product\u2019s image that shows on Pinterest. The image shows the checkout page on Pinterest, where users can add a shipping address and payment details without having to leave the social media platform.<\/span><\/p>\n<h3>Personalization<\/h3>\n<p><span style=\"font-weight: 400;\">While quality content helps you stand out from the crowd, personalizing your content increases retention for eCommerce marketing and is, therefore, a significant trend. All online stores will have a mix of first-time visitors and returning customers. As a result, a one-size-fits-all strategy will almost certainly fail to deliver a positive customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalization can provide an amazing user experience for your customers, including product recommendations based on a customer&#8217;s previous purchases or preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon capitalizes on personalization by providing every visitor to its website a bespoke experience, as well as referring you to a local site that may be more relevant based on your location.<\/span><\/p>\n<h3>Influencer marketing<\/h3>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/blog.twitter.com\/en_us\/a\/2016\/new-research-the-value-of-influencers-on-twitter\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">recent study<\/span><\/a><span style=\"font-weight: 400;\"> conducted by Twitter has revealed that consumers trust influencers almost as much as their friends. That\u2019s why your small business can benefit greatly from the right influencers and an effective strategy. For example, if you have an eCommerce business specializing in fitness gear, an influencer promoting health and fitness will be a suitable choice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Revolve, an online fashion store effectively uses this e-commerce trend to promote its products and boost sales. They are known to post images on Instagram of influencers wearing Revolve clothing regularly, and those influencers also use a branded hashtag to promote the brand in their endorsements too.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5529 alignnone\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2022\/05\/Revolve-1.png\" alt=\"Revolve\" width=\"512\" height=\"376\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Source: <\/span><span style=\"font-weight: 400;\">Revolve<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Expand_your_small_business_with_these_eCommerce_marketing_trends\"><\/span>Expand your small business with these eCommerce marketing trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The world of eCommerce is rapidly evolving to meet changing consumer preferences, while small businesses are simultaneously looking to emerging technologies to automate marketing, production, fulfillment, and other aspects of their operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since people are spending more time and money online nowadays, it makes it even more important than ever for small businesses to optimize site performance and experience, and to incorporate <a href=\"https:\/\/enginescout.com.au\/ecommerce-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\">eCommerce marketing tactics<\/a> into their strategy.\u00a0 Use the aforementioned eCommerce marketing trends to help you grow your business and beyond.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The eCommerce industry is evolving at a rapid rate in order to entertain customers\u2019 demands and preferences. And thanks to new and advanced technologies, small business owners find it much easier to adapt their digital marketing to these changes. To maximize the value of your marketing efforts, you need to have a good idea of&#8230;<\/p>\n","protected":false},"author":21,"featured_media":5940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-5522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"_links":{"self":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts\/5522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/comments?post=5522"}],"version-history":[{"count":26,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts\/5522\/revisions"}],"predecessor-version":[{"id":16110,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts\/5522\/revisions\/16110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/media\/5940"}],"wp:attachment":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/media?parent=5522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/categories?post=5522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/tags?post=5522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}