A lead capture popup is a traditional overlay that is displayed to site visitors when they are browsing on your web pages. The purpose of these popups is to capture the name, email address, mobile number, etc., of visitors.<\/p>\n
Generally, by offering an incentive like a discount coupon, deal, free guide, access to the premium newsletter, participation in a giveaway, etc., you can ask visitors to leave their contact details in exchange for your incentive.\u00a0Opt-in popups<\/a> are an effective way to collect this information.<\/p>\n As for the design of the lead capture popup, it can be a normal lightbox popup<\/a>, full-screen overlay, slide-in, nanobar, etc. Such popups are triggered based on the visitors\u2019 activities like when they show exit intent<\/a> or scroll to a certain point or click on your site or have spent a specific time, etc.<\/p>\n Let\u2019s now check the importance of lead capture popups to get a better understanding.<\/p>\n As the name suggests, the most crucial thing about lead capture popups is they help you collect quality leads from your site traffic. Let\u2019s have a look at these.<\/p>\n That is why an email capture popup is important. Let\u2019s check out the best practices to design and display lead capture popups.<\/p>\n Here are some of the quick popup tips and best practices to create beautiful and high-converting overlays.<\/p>\n Now that we know all about the importance and best practices of lead capture popups, let\u2019s take a look at the best examples to grow the email list.<\/p>\n Here are some of the best lead capture popup examples to get inspiration from!<\/p>\n MVMT is a pretty popular brand. By using this welcome popup<\/a>, MVMT captures 15% more leads<\/a>. The idea here is to let the visitors know about the benefits of joining MVMT\u2019s premium newsletter. Using a background image related to the product and matching it well with the site\u2019s aesthetics, the CTA speaks loud and clear, making it an amazing email popup.<\/p>\n It is a 2-step popup example, and that\u2019s nothing more creative than this on the list. By presenting the popup in the form of a mysterious game, visitors are likely to engage with the overlay. As soon as the visitors click on a box, they will see the second popup to claim their reward. As they are halfway through the process, chances are they will leave their email address. Also, the decline button below CTA is impactful to make them think twice about what they are missing.<\/p>\n The Dallas Morning News uses this creatively designed newspaper popup to gain a lot of subscribers<\/a>. The action word \u201cWAIT!\u201d is powerful enough to stop leaving visitors. By adding the term \u201cLimited Time\u201d, the value of their offer increases. The use-case of the offer is also mentioned using the image as it shows that the digital access to newspapers is compatible with different devices. Lastly, both CTA and the decline button are actionable.<\/p>\n This lead capture popup example is aesthetically appealing and matches the website\u2019s theme. With no fluffy talk, GAIAM gets right to the point by displaying the welcome popup and making their offer crystal clear. The 20% discount is available on all products\/services only to the visitors that sign up. The green-color CTA button looks good, and this popup is an effective lead magnet.<\/p>\n Trustico uses the fear factor to attract visitors\u2019 attention with an engaging headline and copy. As search rankings are connected with SSL certificates, Trustico presents this fact in an informative way to collect the email addresses<\/a> of visitors. Such information is crucial for website owners, and the CTA in contrasting colors addresses that. To get access to more such information, readers are likely to type in their email addresses.<\/p>\n Tommy Hilfiger is another popular brand, and everyone loves to join an elite club, especially when there is a good incentive. By offering a 20% discount up-front and mentioning the exclusive benefits of this private club, visitors are likely to unlock these by entering their email addresses. The color combination of the popup matches the website, and by mentioning the terms & conditions plus privacy policy, the popup looks more credible.<\/p>\n Dream Giveaway uses this exit-intent lead capture popup to target leaving visitors<\/a>. By matching the visuals and color combination with the website, it is a pretty good popup design. The headline attracts visitors\u2019 attention with a powerful statement. The CTA is bold, and the decline button is actionable as well. As for the content, it is straightforward as the visitors need to enter their email address to avail a bonus of 25%.<\/p>\n Awara Sleep\u2019s engaging popup design comes with two crucial things. First, the offer is kept mysterious, and only when the visitor enters their email address, the offer will be displayed. Second, the offer is time-limited, and that creates a sense of urgency. The headline and content precisely convey the message, and the minimalistic popup design with a contrasting CTA button plus a relevant image gets the job done.<\/p>\n StackCommerce\u2019s overlay is another high-converting lead capture popup example that helped them boost leads by 15%<\/a>. The incentive covers a significant space on the overlay, and \u201c90% OFF\u201d is something that one simply can\u2019t ignore. Without overdoing the text and font size, StackCommerce uses this simple design with an actionable CTA \u201cGET THE DEALS\u201d to assure the visitors of the one-step signup process.<\/p>\n Powerful stats leave a powerful impression, and that\u2019s why marketers use social proof on landing pages. As Hubspot\u2019s subscribers\u2019 list is over 600,000, they use it in the email signup popup to let visitors know what they are missing out on. The popup clearly says that 600,000+ marketers already have access to free guides, expert tips, and more. By keeping the CTA short, Hubspot simply asks visitors to subscribe to get access.<\/p>\n Structube focuses on giveaways rather than giving discount coupons. A $100 gift card is more effective than a 10-20% discount code any day, and that\u2019s what makes this lead capture popup amazing. As for the design, it is a clean combination of website colors and a product image to engage visitors. As there is simply a single field i.e., email address, no one would like to miss a chance to win $100 every week by entering an email address.<\/p>\n SitePoint\u2019s popup is a classic lead magnet that offers subscribers their latest book for free. The image of the hardcopy mentioned attracts visitors\u2019 attention and an engaging description of the book makes the offer more solid. The CTA ensures that as soon as the visitor enters their email address, they will get the e-book.<\/p>\n Chanty uses a stunning full-screen overlay that has Matrix-inspired animation to engage visitors instantly. By coupling the animation with a beautifully designed copy and CTA box, it proves to be a successful lead capture form. Even the headline \u201cChoose wisely!\u201d matches with the Matrix animation, and the benefit is in bold to let visitors know about what they will get if they join Chanty\u2019s community.<\/p>\n Picreel popup builder<\/a> is an AI-powered conversion rate optimization and lead capture popup tool that lets you create delightful lead capture popups in minutes. With a library of 100+ unique popup templates and a user-friendly popup editor with multiple customizable options, you can easily create unique high-converting popups like the ones mentioned above.<\/p>\n Picreel allows you to time your popups accurately with advanced trigger options like exit-intent, scroll-based, time spent on the page, on-click, etc. When combined with Picreel\u2019s precise targeting options such as re-targeting, traffic-based targeting, location-based targeting, cookie targeting, device-based targeting, etc., you can display the right popups to the right audience at the right time to capture maximum leads.<\/p>\n For instance, you can use Picreel to create countdown timer popup in Shopify<\/a> and create a sense of urgency for limited-time offers, encouraging visitors to take action before the offer expires.<\/p>\n The dashboard is pretty detailed, and you can find all the crucial popup marketing metrics about your lead capture popup campaigns to manage them with ease. With a built-in A\/B testing engine, you can test different website popups<\/a> and make improvements to get better results. As the tool integrates seamlessly<\/a> with popular sales, marketing, CRM, and social tools, you can sync the captured leads in real-time with your favorite apps.<\/p>\n Now that you have a better understanding of lead capture popups, you can clearly see that different types of popups work for different brands. From stylish and creative designs to simple, minimalistic ones with the right content, there are certainly a lot of tactics to employ.<\/p>\n<\/span>Why Lead Capture Popups Are Important<\/span><\/h2>\n
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Also read<\/b>: 11 High-Converting Popup Survey Design Examples & Questions for Feedback<\/a><\/pre>\n
<\/span>Lead Capture Popup Best Practices<\/span><\/h2>\n
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Also read<\/b>: 11 Pop-Up Best Practices to Drive Conversions & Leads<\/a><\/pre>\n
<\/span>13 Eye-Catching Lead Capture Popup Examples to Collect Email Addresses<\/span><\/h2>\n
1 – MVMT<\/a><\/h3>\n
![\"Lead](\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2021\/12\/Image-264.png\")
<\/p>\n2 – 100% Pure<\/a><\/h3>\n
![\"Lead](\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2021\/12\/Image-265.png\")
<\/p>\n3 – The Dallas Morning News<\/a><\/h3>\n
![\"Lead](\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2021\/12\/Image-266.png\")
<\/p>\n4 – GAIAM<\/a><\/h3>\n
![\"Lead](\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2021\/12\/Image-267.png\")
<\/p>\n5 – Trustico<\/a><\/h3>\n
![\"Lead](\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2021\/12\/Image-268.png\")
<\/p>\n6 – Tommy Hilfiger<\/a><\/h3>\n
![\"Lead](\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2021\/12\/Image-269.png\")
<\/p>\n7 – Dream Giveaway<\/a><\/h3>\n
![\"Lead](\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2021\/12\/Image-270.png\")
<\/p>\n8 – Awara Sleep<\/a><\/h3>\n
![\"Lead](\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2021\/12\/Awara-Sleep-1024x503.png\")
<\/p>\n9 – StackCommerce<\/a><\/h3>\n
![\"Lead](\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2021\/12\/Image-272.png\")
<\/p>\nCase Study: How StackCommerce Boosted Leads by 15%<\/a><\/strong><\/pre>\n
10 – Hubspot<\/a><\/h3>\n
![\"Lead](\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2021\/12\/Image-273.png\")
<\/p>\n11 – Structube<\/a><\/b><\/h3>\n
![\"Lead](\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2021\/12\/Image-274.png\")
<\/p>\n12 – SitePoint<\/a><\/h3>\n
![\"Lead](\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2021\/12\/Image-275.png\")
<\/p>\n13 – Chanty<\/a><\/h3>\n
![\"Lead](\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2021\/12\/Image-276.png\")
<\/p>\n<\/span>How Picreel Helps in Creating & Managing Lead Capture Popups<\/span><\/h2>\n
<\/span>Got the Right Inspiration to Create the Perfect Lead Capture Popup?<\/span><\/h2>\n