{"id":4489,"date":"2021-10-28T07:01:31","date_gmt":"2021-10-28T07:01:31","guid":{"rendered":"https:\/\/www.picreel.com\/blog\/?p=4489"},"modified":"2025-10-14T08:56:57","modified_gmt":"2025-10-14T08:56:57","slug":"how-to-create-popup-coupons","status":"publish","type":"post","link":"https:\/\/www.picreel.com\/blog\/how-to-create-popup-coupons\/","title":{"rendered":"How to Create Popup Coupons That Shoppers Grab Instantly (+Examples)"},"content":{"rendered":"<p>Popups are often referred to as email capture tools. But, they are more than that. From promoting sales and products to displaying discount popup coupons, you can drive leads, conversions, and sales with a single, powerful tool.<\/p>\n<p>Implementing an attractive coupon popup on your website is no rocket science. With the help of a smart popup tool, you can create delightful popups to display coupons and more to website visitors.<\/p>\n<p><a href=\"https:\/\/www.invespcro.com\/blog\/how-discounts-affect-online-consumer-buying-behavior\/\">59% of customers<\/a> search for promo codes before making a purchase online.<\/p>\n<p>There are a lot of ways to display these popups, and it all boils down to the timing to get maximum sales and conversions. We will be covering all the aspects required to create engaging popup coupons.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Coupon_Popup\"><\/span><strong>What is a Coupon Popup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A coupon popup is just like any other pop-up or overlay that attracts the attention of website visitors with <a href=\"https:\/\/www.picreel.com\/promote-special-offers\/\" target=\"_blank\" rel=\"noopener\">special offers<\/a> and coupon codes. You can use coupon popups to redirect visitors to their shopping carts, product pages, and so on.<\/p>\n<p>These popups help increase conversions and transfer traffic from your blog pages to relevant landing pages. You can also use coupon popups as a <a href=\"https:\/\/www.picreel.com\/blog\/effective-lead-magnet-ideas\/\" target=\"_blank\" rel=\"noopener\">lead magnet<\/a> to capture the email addresses of visitors. In simple terms, the visitor will see your incentive i.e., special deal, discount coupon, etc., and will enter the email address to view\/receive the coupon code.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Popup_Promotions_Work\"><\/span><strong>Why Popup Promotions Work<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>People always love to grab a bargain, and promotional offers, discount coupons, flash deals, etc., motivate customers to complete the purchase. It is a proven way to effectively increase sales and conversions, but precise promotional offers are important.<\/p>\n<p>By using well-timed, smart website popups, you can easily make an irresistible offer to push your prospects down the <a href=\"https:\/\/www.thenexthint.com\/do-you-need-a-sales-funnel-for-your-business\/\" target=\"_blank\" rel=\"noopener\">sales funnel<\/a>. As you will be mostly targeting engaged visitors, the chances of sales increase because visitors are already interested in your products\/services.<\/p>\n<p>Offer popup promotions coupons in exchange for emails, phone numbers, increase in average order value, social engagement, etc. You can also create a sense of urgency by offering a limited-time deal. The various tactics either get a conversion or the information to re-target the customer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_a_Coupon_Popup\"><\/span><strong>How to Create a Coupon Popup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are a lot of <a href=\"https:\/\/www.picreel.com\/blog\/best-popup-software\/\" target=\"_blank\" rel=\"noopener\">popup tools and software<\/a> out there in the market to create coupon popup campaigns. But, Picreel\u2019s AI-powered popups are perfect for converting website visitors. Let\u2019s get started with the simple steps.<\/span><\/p>\n<h3><strong>Step 1: Create Your First Popup Campaign<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you sign up, go to the Campaigns tab and click on \u201cAdd Campaign\u201d to start creating your first popup coupon.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14267\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2025\/03\/PP_PIC_2Campaigns-4.png\" alt=\"Picreel New Campaign\" width=\"1313\" height=\"561\" \/><\/p>\n<h3><strong>Step 2: Choose the Design for Your Popup Coupon<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">On this page, you will see a popup template library of <\/span><a href=\"https:\/\/www.picreel.com\/templates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">100+ popup designs<\/span><\/a><span style=\"font-weight: 400;\">. Scroll down and find a popup design for displaying coupon promotions. Once you decide on the template, click on the \u201cCustomize\u201d button below the template to start customizing the popup.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14646\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2023\/02\/www.picreel.com_templates_Blogs-1.png\" alt=\"Coupon Templates\" width=\"2360\" height=\"1050\" \/><\/p>\n<h3><strong>Step 3: Edit the Popup Design<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15150\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2021\/10\/CouponDash.png\" alt=\"Picreel Coupon Dashboard\" width=\"1916\" height=\"828\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As you have selected the template, it is time to customize and personalize it the way you want. There are six options available on the left side to tweak and make changes. <\/span><span style=\"font-weight: 400;\">Let\u2019s Dive In:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Design<\/b><span style=\"font-weight: 400;\"> \u2013 Select the background (image\/solid color\/GIF), background color, text color, and other colors, plus the size of the pop-up. You can either choose from the available images or can upload an image of your choice.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fields <\/b><span style=\"font-weight: 400;\">\u2013 Here, you can edit the overlay text that displays on your shopping deals popup. You can write your own unique copy and CTA in the Fields option. Then insert the redirect links for your CTAs. Also, add the fields as you like such as name, number, email address, etc. to collect visitors\u2019 information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Options<\/b><span style=\"font-weight: 400;\"> \u2013 Choose the <\/span><a href=\"https:\/\/www.picreel.com\/blog\/animated-popup\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">popup animation<\/span><\/a><span style=\"font-weight: 400;\"> from the available options and choose the position on the screen you want to display your pop up coupons. There are a couple of more options as well to set \u2013 when to hide the popup and how much curve you want on the corners.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom Fonts<\/b><span style=\"font-weight: 400;\"> \u2013 Select the font style, font size, font type, and font-weight for the overlay text. If you want to apply a custom font that isn\u2019t available in the given list, easily upload the CSS file.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalization Settings<\/b><span style=\"font-weight: 400;\"> \u2013 By enabling this setting, you can personalize the popup with visitors\u2019 information. You can grab the data like the customer\u2019s name, location, etc., from your CRM software.\u00a0<\/span><span style=\"font-weight: 400;\">Also, <\/span><a href=\"https:\/\/help.picreel.com\/Personalization\/dynamic-onsite-text\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">add dynamic text<\/span><\/a><span style=\"font-weight: 400;\"> from your website like the products in their cart, what they have browsed, or anything else that\u2019s coded on your website.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can edit the popup coupon and once you are done, click on \u201cSave\u201d to save your changes to the design.<\/span><\/p>\n<h3><strong>Step 4: Configure Popup Coupon Campaign Settings (Triggers &amp; Targeting Rules)<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15149\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2021\/10\/General_settings.png\" alt=\"Picreel Coupon Popup Settings\" width=\"1136\" height=\"822\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As your coupon design is ready, it is time to get the timing right and to choose the target audience. <\/span><span style=\"font-weight: 400;\">Let\u2019s check all the basic and advanced options that you will find here.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At the top, under the Basic Settings, enter the website URL where you want to display popups. You can add multiple web pages if you want.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The next option is \u201cWhen Overlay Appears.\u201d If you want the popup coupon to appear in a specific timeframe, click on Schedule and enter the dates on which you want to run the popup campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then comes the \u201c<\/span><a href=\"https:\/\/www.picreel.com\/features\/popup-triggers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Trigger Options<\/span><\/a><span style=\"font-weight: 400;\">.\u201d It is really important to set triggers very accurately. You can set the time (in seconds) before activating the popup trigger. There are multiple trigger options here:<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On Exit (exit-intent, when the visitor tries to leave the site)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time spent on page (popup is displayed after visitors spend X seconds on site)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scroll percentage (popup is displayed after visitors scroll X percentage up\/down the webpage)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On Click (popup is displayed after the visitors click on certain website elements)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15116\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2023\/05\/Seconds.png\" alt=\"Picreel trigger options\" width=\"1129\" height=\"827\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Under the \u201cImpression frequency\u201d option, you can select the frequency of your popup coupon. It means that how many times you want to display the popup to the same visitors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The last thing to do is define <\/span><a href=\"https:\/\/www.picreel.com\/features\/popup-targeting\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">targeting rules<\/span><\/a><span style=\"font-weight: 400;\"> under \u201cOther Options.\u201d Here, you can choose the audience to which you want to display the coupons.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Here are some targeting rules that you will find here:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Returning or new visitors (choose whether to display popups to new visitors or to existing ones, or all visitors)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Visitors\u2019 source (display popup based on the source from where visitors came on your website like a search engine, redirect URL, other domain, or from anywhere)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Geo-targeting (display popup to visitors browsing from certain locations like particular states or countries)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Number of pages visited (display the coupon after visitor explored X number of your web pages)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Device-based targeting (run\u00a0 popup campaign for visitors coming from desktop, mobile, and tablet)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Prioritization (choose the priority of the coupon popup campaign if you are running multiple popup campaigns)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Cookie targeting (choose when to show the popup coupon on particular cookies)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14870\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2025\/08\/Popup_targeting.png\" alt=\"Picreel Popup_targeting\" width=\"1124\" height=\"776\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once you have set all the targeting options, click on \u201cSave,\u201d and your campaign will be ready to go live.\u00a0<\/span><\/p>\n<div class=\"content-box\" style=\"max-width: 800px; margin: 40px auto; padding: 30px; background-color: #f9f9f9; border-left: 6px solid #007BFF; border-radius: 8px; font-family: Roboto, sans-serif; box-shadow: 0 4px 8px rgba(0,0,0,0.1); line-height: 1.6; text-align: Left; font-size: 20px;\"><strong style=\"color: #333;\">Pro Tip:<\/strong> Personalization isn\u2019t just about who sees the popup but also what you offer them. For example, you can give first-time visitors a \u201c10% off your first order\u201d coupon, offer returning customers a loyalty discount, show cart abandoners free shipping, or display location-based offers for specific regions. These tailored incentives make your popups feel more relevant and increase the chances of conversion.<\/div>\n<h3><strong>Step 5: Installation and Post-Signup Strategy\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">No matter which CMS you use, whether you want to set up a WordPress coupon popup, or run campaigns on BigCommerce, Wix, Magento, Shopify, or WooCommerce, Picreel integrates easily with your site.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14441\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2022\/05\/PP_PIC_HCPC-Gwe-copy-the-code-1.png\" alt=\"install picreel campaign\" width=\"1160\" height=\"408\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The process is the same:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>In the dashboard, <\/b><span style=\"font-weight: 400;\">go to the <\/span><b>Campaigns tab<\/b><span style=\"font-weight: 400;\"> and click <\/span><b>\u201cSpecific Campaign.\u201d<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select your campaign and <\/span><b>copy the code snippet<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paste it into your CMS\/website<\/b><span style=\"font-weight: 400;\">. Just open the HTML\/CSS editor of your site and insert the code <\/span><b>just before the closing <\/b><b>&lt;\/body&gt;<\/b><b> tag<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Save changes<\/b><span style=\"font-weight: 400;\"> and Picreel will instantly start displaying your popup campaigns.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once integrated, Picreel captures leads across any CMS and syncs the data in real-time. This means you can immediately start reducing cart abandonment, growing your email list, and pushing special offers site-wide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But remember, <\/span><b>capturing leads is just the first step<\/b><span style=\"font-weight: 400;\">. The real sales impact happens after signup. So, it\u2019s important to <\/span><a href=\"https:\/\/www.picreel.com\/blog\/picreel-email-integrations-how-to-connect-mailchimp-aweber-constantcontact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">follow up with a welcome email<\/span><\/a><span style=\"font-weight: 400;\"> delivering the coupon code, plus reminders or personalized offers. This steady communication keeps genuine buyers engaged while naturally filtering out freebie hunters who don\u2019t interact beyond the initial discount.<\/span><\/p>\n<h3><strong>Step 6: Analyze &amp; Optimize With Data<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once your coupon popups are live, the next step is to measure their impact. Head over to Picreel\u2019s <\/span><a href=\"https:\/\/www.picreel.com\/features\/popup-reports-and-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Reports &amp; Analytics<\/span><\/a><span style=\"font-weight: 400;\"> dashboard to track key metrics like views, clicks, conversions, and form completions. These insights show you exactly how visitors are engaging with your offers.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14547\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2023\/01\/image11.png\" alt=\"PIC Popup reports &amp; analytics\" width=\"1869\" height=\"738\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As you collect data, look for patterns like which CTAs get the most clicks or which timing rules drive higher conversions. Then, use Picreel\u2019s built-in A\/B testing feature to test different designs, messages, or discount types. By continually optimizing based on real-time results, you\u2019ll steadily improve performance and maximize sales from every popup campaign.<\/span><\/p>\n<p><b>All it takes is less than 5 minutes to create and display beautiful coupon popups!<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_High-Converting_Coupon_Popups\"><\/span><strong>Examples of High-Converting Coupon Popups<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The steps to create all popups are the same, whether you\u2019re building a WordPress coupon popup or designing one for another CMS. The key is making sure your design matches your site\u2019s theme and enhances the user experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some high-converting coupon examples to get good ideas:<\/span><\/p>\n<h3><strong>1. Kitchen Cabinet Kings<\/strong><\/h3>\n<p>Using this popup, <a href=\"https:\/\/www.picreel.com\/case-studies\/kitchen-cabinet-kings\/\" target=\"_blank\" rel=\"noopener\">Kitchen Cabinet Kings<\/a> achieved a cart recovery rate of 26%. They kept the design simple and grabbed attention by creatively displaying the coupon code. The CTA redirects the visitors directly to the cart where the coupon is applied.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full alignnone wp-image-5821\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2022\/06\/image1.png\" alt=\"Kitchen Cabinet Kings\" width=\"620\" height=\"486\" \/><\/p>\n<h3><strong>2. InkPlusToner<\/strong><\/h3>\n<p>Evolvery\u2019s client <a href=\"https:\/\/www.picreel.com\/case-studies\/evolvery\/\" target=\"_blank\" rel=\"noopener\">InkPlusToner<\/a> increased revenue by 36%, and the coupon is used in 21% of all sales. The discount is mentioned, and the CTA takes the visitors to their carts. For any new visitors, they are redirected to a relevant landing page where the coupon is active.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full alignnone wp-image-5834\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2022\/06\/image2-2.png\" alt=\"InkPlusToner\" width=\"620\" height=\"486\" \/><\/p>\n<h3><strong>3. Jonquil<\/strong><\/h3>\n<p>Jonquil uses a minimalistic popup design that goes well with the website\u2019s colors and theme. They are getting two things done with the coupon popup as it is a lead capture form. So, they will be collecting the email address and then will be displaying the discount code.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full alignnone wp-image-5823\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2022\/06\/image6.png\" alt=\"Jonquil\" width=\"620\" height=\"465\" \/><\/p>\n<h3><strong>4. MMA Warehouse<\/strong><\/h3>\n<p>A really attractive popup design that fits in perfectly with the website\u2019s background. There is a timer in the popup indicating the discount coupon is valid for a limited time, which compels the visitors to complete the purchase instantly.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full alignnone wp-image-5824\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2022\/06\/image3.png\" alt=\"MMA Warehouse\" width=\"620\" height=\"464\" \/><\/p>\n<h3><strong>5. Bedding Stock<\/strong><\/h3>\n<p>Displaying popup coupons on special occasions adds extra value to them. The Black Friday\/Cyber Monday deals make the discount time-sensitive, and the CTA is in contrasting color, so no one misses it. Also, the coupon code is displayed right above the CTA, making this popup a good one to host sales on different occasions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full alignnone wp-image-5825\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2022\/06\/image9-2.png\" alt=\"Bedding Stock\" width=\"620\" height=\"438\" \/><\/p>\n<h3>6. The Frankie Shop<\/h3>\n<p>The Frankie Shop website is minimalistic with its popups. This example only uses their logo for branding and then asks for an email address and gender to join the newsletter. Moreover, the popup offers 10% off on the first order and early access to other sales and events.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full alignnone wp-image-5826\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2022\/06\/image11.png\" alt=\"The Frankie Shop\" width=\"716\" height=\"497\" \/><\/p>\n<h3><strong>7. Lenses Direct<\/strong><\/h3>\n<p>Lenses Direct comes straight to the point and asks for nothing. It is among the least demanding <a href=\"https:\/\/www.picreel.com\/blog\/discount-popup\/\" target=\"_blank\" rel=\"noopener\">discount popup examples<\/a>. As a sunglasses and lenses company, the popup gives you offers on both sections with a coupon code on the front. The lucrative offers pursue users to explore the website for options and make a purchase. The use of the heading &#8220;Current Deals\u2019 also creates urgency, suggesting that the offer will end.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5827 alignnone\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2022\/06\/image4-2.png\" alt=\"Lenses Direct\" width=\"698\" height=\"587\" \/><\/p>\n<h3><strong>8. One Day<\/strong><\/h3>\n<p>One Day uses a visually appealing popup that captures a luxurious lifestyle with the image. The popup also offers a discount on the first order for users who provide their first name and email address and subscribe to their newsletter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full alignnone wp-image-5828\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2022\/06\/unnamed-16-1-1.png\" alt=\"One Day\" width=\"512\" height=\"284\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do%E2%80%99s_and_Don%E2%80%99ts_of_Creating_Popups\"><\/span><strong>Do&#8217;s and Don&#8217;ts of Creating Popups<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating popups becomes easy when you have a set of rules to follow. So, here is some advice on design elements to include and mistakes to avoid while creating popups.<\/p>\n<h3><strong>Things to Do While Creating Popups<\/strong><\/h3>\n<p>The right popups generally come with specific elements. Learn about the dos of creating popups to keep your audience engaged.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make Closing the Popup Easy:<\/b> A popup without a closing option will make your customer feel claustrophobic. It will give them a reason to leave your website and look for competitors that demand less. So, ensure that the user can opt out of the popup if they want to. You can also use a lucrative offer to ensure that they willingly perform the desired task.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Matching Aesthetics With Your Website:<\/b> Always design popups while keeping your website in mind. The popups should look like a part of the page. Otherwise, they can look unprofessional and spammy. Moreover, the popups that match the aesthetics of your website ensure that your website looks more cohesive.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Wait Before Showing Popups:<\/b> While it is tempting to give welcome discounts for conversions, waiting is better. Once the user has gone through a few pages, a popup offering a discount is much more effective. Their willingness to browse without a discount makes the offer that much effective in getting conversions.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time Your Popups:<\/b> Conversions will shoot up if you can time your popups well. For example, exit-intent popups that appear when the customer is about to leave the website are effective if it has the right offer. Show a special discount that the user can avail of in a limited time, and your conversion will see an increase.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create a Copy That Converts:<\/b> Your copy must engage the customers with what they will get. Customers pay attention to what they will receive from the popup. So, create a copy that mentions the customer&#8217;s benefits in bold. It gives them a reason to keep on reading. If the offer is good enough, the customers willingly perform several tasks, including providing contact details, taking surveys, etc.<\/li>\n<\/ul>\n<h3><strong>Mistakes to Avoid!<\/strong><\/h3>\n<p>As we have mentioned before, displaying the right popups at the right time to the right visitors is the key to getting maximum sales and conversions. Below are some common mistakes that you should avoid.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Do Not Randomly Throw a Promotion Popup<\/strong>: If the visitor has just landed on your home page, do not display the coupon right away. Using behavioral targeting, set proper trigger options to display popups. It is because you don\u2019t want to interrupt visitors\u2019 browsing experience. Once they are on a relevant landing page or product page, then tell them about the discount coupon.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do Not Display the Same Popups Multiple Times<\/b>: If a visitor has closed the popup window, do not display the same popup to them again as it annoys them. Set the popup frequency very carefully as it might lead to high bounce rates. Also, make sure that you are not displaying coupons every time the customer visits your website, making the offer look less credible.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do Not Include Too Many Fields in Your Coupon Popup<\/b>: You want to boost sales by displaying coupon codes. So, keep it like that. It is not a survey form, and you should avoid using more than two fields. A single field asking for the email address is enough if you want to capture leads using your coupon popup.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do Not Get Too Fancy With Popup Design<\/b>: Your popup design and content copy should be as simple as possible. It simply means that your message should be attractive and easy to understand at the same time. So, remove any distractions and work on a good CTA design plus creative content for better results.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do Not Always Go With the Same Design<\/b>: There is always scope for improvement, and you should keep exploring different popup designs. You can also gamify the experience with <a href=\"https:\/\/www.picreel.com\/blog\/spin-to-win-wheel-popups\/\" target=\"_blank\" rel=\"noopener\">spin-the-wheel popups<\/a>. Also, A\/B testing is the key to finding your best-converting popups. So, design different popups and change elements to see the impact on conversions.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Even with the right setup, you may run into challenges. For example, if your coupon emails land in spam, you must improve deliverability by using a verified domain and clean subject lines. If popups appear slow or glitchy, check for script conflicts or optimize for mobile to ensure a smooth experience. And if conversions are low, revisit your timing and offer because many users drop off if the popup appears too early or the incentive isn\u2019t compelling enough.<\/span><\/p>\n<pre><b>Also Read<\/b>: <a href=\"https:\/\/www.picreel.com\/blog\/ab-testing-increase-conversion-rates\/\" target=\"_blank\" rel=\"noopener\">Improve Conversion Rates by A\/B Testing : [Step-By-Step Explanation]<\/a><\/pre>\n<h2><span class=\"ez-toc-section\" id=\"Let%E2%80%99s_Create_Some_Beautiful_Coupon_Popups\"><\/span><strong>Let\u2019s Create Some Beautiful Coupon Popups!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you know how to create an engaging popup coupon, it is time to test these popups live on your website. Get creative with your popup designs and set all the rules smartly to get more sales and conversions.<\/p>\n<p>Picreel will take care of the rest. As it is an AI-powered <a href=\"https:\/\/www.picreel.com\/blog\/best-exit-popup-software\/\" target=\"_blank\" rel=\"noopener\">exit-intent popup tool<\/a>, you can leave the settings to default as well, and Picreel will display well-timed popups at the perfect moment. Want to learn more about popup coupons and other stuff for conversion rate optimization? Get started right away with popups to pop your sales!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Popups are often referred to as email capture tools. But, they are more than that. From promoting sales and products to displaying discount popup coupons, you can drive leads, conversions, and sales with a single, powerful tool. Implementing an attractive coupon popup on your website is no rocket science. With the help of a smart&#8230;<\/p>\n","protected":false},"author":26,"featured_media":4507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"class_list":["post-4489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-popup"],"_links":{"self":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts\/4489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/comments?post=4489"}],"version-history":[{"count":33,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts\/4489\/revisions"}],"predecessor-version":[{"id":15267,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts\/4489\/revisions\/15267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/media\/4507"}],"wp:attachment":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/media?parent=4489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/categories?post=4489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/tags?post=4489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}