{"id":3311,"date":"2021-05-18T16:57:00","date_gmt":"2021-05-18T16:57:00","guid":{"rendered":"https:\/\/www.picreel.com\/blog\/?p=3311"},"modified":"2026-01-19T08:38:34","modified_gmt":"2026-01-19T08:38:34","slug":"abandoned-cart-email-subject-lines","status":"publish","type":"post","link":"https:\/\/www.picreel.com\/blog\/abandoned-cart-email-subject-lines\/","title":{"rendered":"11 Abandoned Cart Email Subject Lines That Bring Shoppers Back"},"content":{"rendered":"

Ecommerce businesses lose around <\/span>$18 billion<\/span> in yearly sales revenue because of the abandoned carts, and the number is predicted to increase in the future. But, did you know that more than 40% of customers who abandoned their carts return to the online store after receiving a cart recovery email? For that to happen, you first really need to design some abandoned cart email subject lines that will actually get the job done.<\/span><\/p>\n

Wondering why? Well, billions of emails are sent and received every day, and this number keeps on increasing for shoppers. If the person is an active online user surfing various websites, they would probably be looking at a long list of unread emails every morning.<\/span><\/p>\n

For businesses, that\u2019s an opportunity, and there\u2019s a lot of traffic to cross. This is exactly the reason you need to get the best abandoned cart email subject lines, so the customer\u2019s attention is right at your store.<\/span><\/p>\n

The subject line is all about making an impact that leads to the customer actually opening your email. If your abandoned cart subject lines aren\u2019t striking, you are leaving a lot of money on the table. To capture more revenue, keep reading!<\/span><\/p>\n

<\/span>What Are Abandoned Cart Emails?<\/span><\/h2>\n

First, let\u2019s start by addressing what an abandoned cart is, and then that will lead us to the email part. An abandoned cart is one when a person browses through an online portal and adds products\/services to the digital cart but then leaves the website without making a purchase.<\/span><\/p>\n

To explain this departure, there can be a lot of reasons behind this. Let\u2019s say that a visitor visits your online store and adds bakery products to their cart, and once they proceed to the checkout page after entering the address, there is a $10 extra shipping charge. The visitor isn\u2019t happy with this and closes the website.<\/span><\/p>\n

Let\u2019s now check out an abandoned cart email.<\/span><\/p>\n

Generally, when the visitor is about to leave a website, businesses try to capture their email by presenting them with a popup using <\/span>exit-intent software<\/span><\/a>. An abandoned cart email is simply a follow-up email to remind the customer of completing their purchase.<\/span><\/p>\n

To continue with the previous example, you will be sending an abandoned cart email to the visitor who didn\u2019t purchase the bakery products because of shipping charges. Remind her of completing the purchase and give a coupon code for free shipping. The visitor will happily return to your website to buy the products.<\/span><\/p>\n

That\u2019s how abandoned cart emails work. But, for the potential customer to open and read your email, you need to be perfect in curating the abandoned cart email subject lines. Let\u2019s check the importance of the same.\u00a0You can also try SalesBlink’s\u00a0Free Subject Line Generator<\/a>.<\/span><\/p>\n

Quick Tip: How Picreel Prevents Shopping Cart Abandonment?<\/h3>\n

Picreel<\/span><\/a> is an exit-intent popup tool that smartly tracks the visitor\u2019s activities and displays the right popup at the right time. Every business wants to decrease its bounce rates and increase the conversion rates for efficient sales.<\/span><\/p>\n

As we talked about shopping cart abandonment earlier, a lot of people leave an e-commerce portal at the checkout page. Is there anything you can do to make them stay? Identify when the visitor is about to leave and give them reasons such as discount coupons, free shipping, gifts, etc. to make them stay. This prevents shopping cart abandonment.<\/span><\/p>\n

The best thing about it is, you can use an exit-intent popup to collect the email address of the visitor. Even if the shopper decides to abandon the cart today, you can use the captured email addresses<\/a> to send abandoned cart emails. Also, you can integrate Picreel easily with your email service providers to transfer leads quickly.<\/span><\/p>\n

<\/span>Why Are Abandoned Cart Email Subject Lines Important?<\/span><\/h2>\n

Many marketing teams focus on designing a beautiful email, and the subject line seems like a minor detail. Well, this minor detail will be the deciding factor in most cases whether the abandoning customer opens your email or not.<\/span><\/p>\n

The abandoned cart email subject lines can have a significant effect on your open rate and eventually the conversion rate.<\/span><\/p>\n

Let\u2019s put it in this way. Your team invested a lot of time in deciding the graphics of the email, the content copy, and the call-to-action (CTA) button. But, if nobody notices or opens your email, then all this hard work isn\u2019t going to pay off.<\/span><\/p>\n

Abandoned cart subject lines draw potential customers in, pique their interest, and attract them to click into the email to find what\u2019s inside. Some interesting stats to support this are:<\/span><\/p>\n