{"id":3110,"date":"2019-08-01T12:24:15","date_gmt":"2019-08-01T12:24:15","guid":{"rendered":"https:\/\/www.picreel.com\/blog\/?p=3110"},"modified":"2025-07-21T06:15:34","modified_gmt":"2025-07-21T06:15:34","slug":"retargeting-101-how-to-follow-your-leads-to-boost-sales","status":"publish","type":"post","link":"https:\/\/www.picreel.com\/blog\/retargeting-101-how-to-follow-your-leads-to-boost-sales\/","title":{"rendered":"Retargeting 101: How To Follow Your Leads To Boost Sales"},"content":{"rendered":"

According to Marketo, approximately 96% of visitors to your website <\/span>are not ready to buy<\/span>. This goes for any industry, but eCommerce sites tend to feel the squeeze even more, enduring sky-high <\/span>cart abandonment<\/span><\/a> rates of 70% or more as visitors window shop and then vanish.<\/span><\/p>\n

We recently talked about <\/span>how to write a cart abandonment email<\/span><\/a> to reel those shoppers back in, but what if you don’t have an email address? Unless a shopper signs up for your offers or has previously bought from you, you’re challenged with trying to convince a bunch of anonymous visitors to buy from you.<\/span><\/p>\n

That’s where retargeting comes in. At its core, retargeting is the strategy of following leads around the web and serving up relevant offers and ads based on their behavior while on your website.<\/span><\/p>\n

For the purpose of this post, we’re going to focus on two retargeting strategies: onsite and offsite retargeting.<\/span><\/p>\n

<\/span>Why Retarget?<\/span><\/h2>\n

Unlike other forms of marketing and advertising, retargeting is effective because it targets people that have been on your website – that have already been exposed to your brand. They were on your website because they had some level of interest in your product or service.<\/span><\/p>\n

Retargeting serves these website visitors ads and offers in a timely manner – while either still on your site, or as they visit other websites later. The ads can be customized based on the specific pages they visited on your site, or their specific behavior (i.e. clicking on a landing page, or putting a product in their cart).\u00a0<\/span><\/p>\n

It works so well because it keeps your brand fresh in the minds of your leads.\u00a0<\/span><\/p>\n

<\/span>Onsite Retargeting With Picreel<\/span><\/h2>\n

In a perfect world, you catch visitors before they leave your website. This is exactly what conversion rate optimization platform, <\/span>Picreel<\/span><\/a>\u00a0popup builder helps you accomplish.\u00a0<\/span><\/p>\n

Picreel allows you to serve up highly-targeted offers in the form of pop-up boxes while a visitor is still on your website. The beauty of Picreel is in the granular targeting options that allow you to specify when an offer is shown based on a visitor’s behavior.<\/span><\/p>\n

For example, you can target ads based on:<\/span><\/p>\n