{"id":2352,"date":"2021-03-13T16:53:59","date_gmt":"2021-03-13T16:53:59","guid":{"rendered":"https:\/\/www.picreel.com\/blog\/?p=2352"},"modified":"2025-10-15T05:52:57","modified_gmt":"2025-10-15T05:52:57","slug":"personalized-marketing","status":"publish","type":"post","link":"https:\/\/www.picreel.com\/blog\/personalized-marketing\/","title":{"rendered":"7 Personalized Marketing Tactics to Boost Ecommerce Conversions"},"content":{"rendered":"

The future of eCommerce is personalized customer service. Brands that key into this concept potentially drive conversions through the roof. As shoppers are fiercely knowledgeable and demanding the best experience possible. Brands that deliver get the bacon.<\/span><\/p>\n

Ever wondered what it would be like to have every email you receive, mobile offer you view, the advertisement you see, the website you browse, as well as retail store you visit personalized just for you?<\/span><\/p>\n

Think it\u2019s impossible? Salesforce Marketing Cloud Vice President of Predictive and Web Products, Eric Tobias says forward-thinking organizations are already personalizing customer touchpoints across physical and electronic channels.<\/span><\/p>\n

Technology advancements make gathering customer data and behavioral targeting possible. Brands can now offer a personalized customer experience<\/a>. On several fronts and touchpoints, with the right strategy and implementation plan.<\/span><\/p>\n

<\/span>What is Personalized Marketing?<\/span><\/h2>\n

It is a form of marketing that delivers an individualized experience. Extremely targeted, it creates interactions that feel familiar to customers. Shoppers feel \u2018at home\u2019 with personalized marketing<\/a> (also known as one-to-one marketing). They feel connected and this drives conversions.<\/span><\/p>\n

Personalized marketing has opened a new and credible vista for marketers to get the attention of consumers who\u2019re clearly tired of spam emails, have banner ad blindness, and are just craving for a human connection.<\/span><\/p>\n

<\/span>How Personalization Is Changing the Face of the Marketing Industry<\/span><\/h2>\n

Infosys commissioned\u00a0research<\/a> in December 2013 to highlight the impact of digital marketing operations on the expectations of shoppers. It concluded, after analyzing insights from 1,000 consumers and 50 retailers across the United States, that consumers now expect an all-rounded shopping experience across all channels (online and offline).<\/span><\/p>\n

The study examined the need for a consistent and coordinated brand interaction across channels (electronic and physical), the effect of personalization on the rising expectations of shoppers, as well as efforts being made by retailers to deliver flawless shopping experiences on all touchpoints.<\/span><\/p>\n

86% of respondents who have experienced personalization said it influences their purchase decisions to some extent while 25% said personalization radically influences what, when, where, and how they purchase.<\/span><\/p>\n

The report also stated that 62% of retailers interviewed presently offer personalization. All of whom have enjoyed at least one of the following four benefits from this technology:<\/span><\/p>\n