{"id":23,"date":"2021-12-01T09:42:11","date_gmt":"2021-12-01T09:42:11","guid":{"rendered":"http:\/\/wp.romarv.com\/blog\/?p=23"},"modified":"2026-01-22T03:08:45","modified_gmt":"2026-01-22T03:08:45","slug":"onsite-retargeting","status":"publish","type":"post","link":"https:\/\/www.picreel.com\/blog\/onsite-retargeting\/","title":{"rendered":"How to Use OnSite Retargeting to Boost Sales &#038; Conversions"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Based on different surveys, the average website abandonment rate is more than 95%, and these abandoning visitors are less likely to return to the site if you don\u2019t use onsite retargeting.\u00a0This is a big number, and it reflects your onsite conversion rate. Moreover, 70% of website visitors abandon their shopping carts. So, what can be done to engage with potential shoppers while they are still on your website?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great way to ensure that engaged visitors don\u2019t leave your website is by using onsite retargeting technology to present tailored offers, which can boost conversions plus sales for you. It is definitely no rocket science and can be done easily with the right <\/span><a href=\"https:\/\/www.picreel.com\/blog\/best-conversion-rate-optimization-tools\/\"><span style=\"font-weight: 400;\">conversion optimization tool<\/span><\/a><span style=\"font-weight: 400;\">. We will be covering it all below.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Onsite_Retargeting\"><\/span>What Is Onsite Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Onsite retargeting is a personalized marketing tactic that solely focuses on the behavior of site visitors. Using cookies and tracking algorithms, user behavior is determined to present them with the right content at the right time to boost onsite conversions. Wondering what exactly an onsite conversion is?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An onsite conversion happens when a visitor completes a certain call to action on your website. It can be anything from making a purchase to subscribing to your newsletter or submitting a form and so on. The conversion rate is simply the percentage of people who completed the desired action on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To increase your conversion rate, onsite retargeting helps you deliver the right offers to your website visitors at the right time to push them down your conversion funnel. Let\u2019s check out how this entire process works.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Onsite_Retargeting_Works\"><\/span>How Does Onsite Retargeting Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Firstly, what is onsite retargeting exactly? It is a personalized marketing tactic that solely focuses on the behavior of site visitors. Using cookies and tracking algorithms, user behavior is determined to present them with the right content at the right time. But how exactly does this all work?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Onsite retargeting works by monitoring a website user\u2019s mouse and analyzing the movements made by the user, like the click rate and how fast the cursor moves. Based on these movements and the time spent on the site, the retargeting technology detects whether the visitor is engaged or is about to leave your webpage and then displays them a relevant offer. This targeted offer helps you to retain leaving visitors and turn them into potential customers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Onsite_Retargeting\"><\/span>Benefits of Onsite Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Onsite retargeting is full of benefits, starting right from a significant boost in conversions. Let\u2019s check out more benefits in detail.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved conversion rates<\/b><span style=\"font-weight: 400;\">: Your website conversion rates can take a hit if you don\u2019t stop engaged visitors from leaving your site. With a proper onsite retargeting strategy in place to target these leaving visitors, you can see a significant improvement in conversion rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved ROI<\/b><span style=\"font-weight: 400;\">: You invest in multiple marketing platforms to bring in traffic to your website. But if the visitors leave without taking any action on your site, that\u2019s zero return on your investment. So, with onsite retargeting, you ensure that maximum visitors take the desired action, leading to a better ROI.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved user experience<\/b><span style=\"font-weight: 400;\">: Using the popups perfectly, you can trigger the right message at the right moment, making them non-intrusive. As onsite retargeting focuses on optimizing conversions, it allows you to optimize the original content for a delightful user experience. Moreover, you can offer help to your shoppers to <\/span><a href=\"https:\/\/www.picreel.com\/guide-visitors\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">guide them<\/span><\/a><span style=\"font-weight: 400;\"> using personalized messages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost-effective branding &amp; advertising<\/b><span style=\"font-weight: 400;\">: In the end, onsite retargeting is simply an advertising strategy and that too, a cost-effective one. You can promote your brand, new products, start referral programs using popups, and do a lot more to engage with site visitors for boosting leads &amp; sales efficiently.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Precise targeting of multiple customer segments<\/b><span style=\"font-weight: 400;\">: Different visitors fail in different stages of the buying process. If someone isn\u2019t showing an intent to purchase now, then displaying an instant sales-oriented message to them is not the right tactic. Using retargeting, you can engage with different audiences by displaying customized messages based on their position in the funnel.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that we know how important onsite retargeting is for higher conversions, let\u2019s see how you can analyze your website conversion and act on that information.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Analyze_Conversions_Take_Action_Using_Onsite_Retargeting\"><\/span>How to Analyze Conversions &amp; Take Action Using Onsite Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To measure and analyze conversion rate, there are a lot of onsite conversion tools out there that you might be familiar with. <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> is one of the most popular and widely used online analytics software to measure important marketing metrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Google Analytics, you can easily set up your conversion goals to track different campaigns as per your target audiences. The definition of conversion can be decided by your team such as converting from visitors into leads, subscribers, customers, etc. You can even analyze how the visitors are converting, such as after viewing a specific landing page, popup, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fully-automated tool easily integrates with other tools, making it easier for you to generate custom reports for better insights into your onsite conversion rates. Once you have the complete conversion picture in front of you, it is time to take action for implementing certain strategies based on your results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the most common scenarios and their solutions to boost conversions.<\/span><\/p>\n<h3>Visitors Leaving at Checkout Page<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4682 size-full alignnone\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2019\/12\/ezgif.com-gif-maker-1.gif\" alt=\"Visitors Leaving at Checkout Page using onsite retargeting\" width=\"600\" height=\"351\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The average cart abandonment rate is around <\/span><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\">. So, why do visitors abandon their carts? The leading reasons are high shipping charges, additional hidden tax\/fees, mandatory account creation, complicated checkout process, and limited payment options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, the solution lies right in front of you. By optimizing your checkout page and process, you can make it easier for shoppers to complete their purchases. Using <a href=\"https:\/\/www.picreel.com\/blog\/exit-intent-popup-examples\/\">exit popups<\/a>, you can target the abandoning visitors with free shipping codes, discount coupons, etc. With an engaging overlay and the right offer, you can surely win back many shoppers.<\/span><\/p>\n<h3>Visitors Not Converting After Spending Some Time<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4683 size-full alignnone\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2019\/12\/ezgif.com-gif-maker-2.gif\" alt=\"Visitors Not Converting After Spending Some Time\" width=\"600\" height=\"381\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Some visitors spend some time browsing through your homepage or landing page. They might even make some clicks to explore your products\/services, but in the end, they leave mysteriously. If the time spent by visitors on your website is significant, then what\u2019s wrong with your website? What\u2019s stopping them from going down the sales\/conversion funnel?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can\u2019t know for sure. Sometimes visitors are simply comparing similar products on different sites and leave when they find a better deal. Others might have some doubt about the quality of your products or might be lost on your site. By tracking the movements using onsite retargeting, you can guide visitors to the right content with <a href=\"https:\/\/outreachmonks.com\/text-links\/\" target=\"_blank\" rel=\"noopener\">relevant links<\/a> and can also offer them personalized help by asking for their email address\/mobile number.<\/span><\/p>\n<h3>Visitors Leaving at Pricing Page<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4684 size-full alignnone\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2019\/12\/Image-261.png\" alt=\"Visitors Leaving at Pricing Page\" width=\"620\" height=\"457\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It is a common scenario for SaaS businesses that visitors check out the pricing and leave after checking the features and functionalities of the software. Are your pricing plans not under the \u201cvalue for money\u201d category? Is the pricing page not optimized?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can check the competitors\u2019 pricing to see what\u2019s wrong with your pricing page. Make changes to the UI\/UX and try offering discounts on annual plans. Moreover, use popups to offer custom quotes to potential customers. You can also display discounts and flash sales banners on the pricing page to build your customer base.<\/span><\/p>\n<h3>A\/B Testing is Crucial<\/h3>\n<p><span style=\"font-weight: 400;\">A\/B testing is an important part of your plan of action to boost onsite conversions. How so? Onsite retargeting is all about converting engaged visitors into customers. So, if you are using popups to target these visitors and are not still not getting the expected results, then it is time to make changes to the popup elements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can try changing the headline, content copy, CTA, color combination, graphics, logo, and so on. Even small changes can make a big impact on conversions. The results of A\/B tests are also helpful in setting up future campaigns for similar target audiences.<\/span><\/p>\n<pre><b>Read more<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.picreel.com\/blog\/ab-testing-increase-conversion-rates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Improve Conversion Rates by A\/B Testing : [Step-By-Step Explanation]<\/span><\/a><\/pre>\n<p><span style=\"font-weight: 400;\">So, that is all about analyzing your conversions using analytics tools. You can take certain actions based on the insights you gather. Let\u2019s see how Picreel &#8211; a conversion rate optimization tool can help you achieve this.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Picreel%E2%80%99s_Retargeting_Technology_Will_Help_in_Boosting_Onsite_Conversions\"><\/span>How Picreel\u2019s Retargeting Technology Will Help in Boosting Onsite Conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4686 size-full alignnone\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2019\/12\/Image-263.png\" alt=\"How Picreel\u2019s onsite Retargeting Technology Will Help in Boosting Onsite Conversions\" width=\"620\" height=\"308\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.picreel.com\/\">Picreel popup builder<\/a> is a popular onsite conversion optimization tool that helps you display AI-powered beautiful popups to visitors at the perfect moment. By installing this software, you can create your own customized targeted offers relevant to your business and audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These offers could be a discount coupon, a customer referral, or just a free subscription for your newsletter. Apart from providing a customized, targeted offer, this onsite retargeting tool also provides integration with popular sales &amp; marketing tools to send captured data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Picreel\u2019s built-in A\/B testing engine, you get complete control over your campaigns to see what changes are helping you boost conversions. The good part is that this cloud-based software is super easy to install and seamlessly works with your existing technologies to deliver a delightful user experience.<\/span><\/p>\n<pre><b>Also read<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.picreel.com\/blog\/conversion-rate-optimization-techniques\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">21 Proven Conversion Rate Optimization Techniques to Boost Sales<\/span><\/a><\/pre>\n<h2><span class=\"ez-toc-section\" id=\"Let%E2%80%99s_Get_Right_Into_Onsite_Retargeting\"><\/span>Let\u2019s Get Right Into Onsite Retargeting!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After reading this guide, you have an understanding of the retargeting technology, how it can help you improve your onsite conversion rate, and what are actions you can take based on your analysis. It is now time to implement your strategy the right way as visitors are leaving your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from your existing onsite conversion techniques, you can definitely give Picreel a try to see how Picreel\u2019s target popups can get you on the right track. By using <\/span><a href=\"https:\/\/www.picreel.com\/blog\/popup-best-practices\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">popup best practices<\/span><\/a><span style=\"font-weight: 400;\">, you can easily see a significant increase in conversion. Over to you!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Based on different surveys, the average website abandonment rate is more than 95%, and these abandoning visitors are less likely to return to the site if you don\u2019t use onsite retargeting.\u00a0This is a big number, and it reflects your onsite conversion rate. Moreover, 70% of website visitors abandon their shopping carts. So, what can be&#8230;<\/p>\n","protected":false},"author":26,"featured_media":4718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-23","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"_links":{"self":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/comments?post=23"}],"version-history":[{"count":24,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts\/23\/revisions"}],"predecessor-version":[{"id":16000,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts\/23\/revisions\/16000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/media\/4718"}],"wp:attachment":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/media?parent=23"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/categories?post=23"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/tags?post=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}