{"id":1699,"date":"2021-11-09T08:01:10","date_gmt":"2021-11-09T08:01:10","guid":{"rendered":"http:\/\/www.picreel.com\/blog\/?p=1699"},"modified":"2025-10-15T04:57:32","modified_gmt":"2025-10-15T04:57:32","slug":"cro-for-mobile","status":"publish","type":"post","link":"https:\/\/www.picreel.com\/blog\/cro-for-mobile\/","title":{"rendered":"CRO for Mobile: 11 Proven Tactics to Improve Small-Screen Sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Mobile is something that marketers can\u2019t simply ignore anymore. Accounting for over <\/span><span style=\"font-weight: 400;\">$2.4 trillion<\/span><span style=\"font-weight: 400;\"> of digital sales in 2020, the number is expected to rise significantly every year. So, conversion rate optimization or <\/span><span style=\"font-weight: 400;\">CRO for mobile<\/span><span style=\"font-weight: 400;\"> is equally important as for desktop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One interesting thing to notice is that a lot of businesses don\u2019t put in great efforts when it comes to mobile CRO. Well, the numbers don\u2019t lie. The eCommerce conversion rate on mobile is almost four times lower than on desktop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter what you\u2019re already doing about CRO, it\u2019s time to take it mobile. As people use mobile as a primary mode of connection, you should be focusing on optimizing their mobile browsing experience for more conversions and sales. How so? Well, we are just getting started, and there\u2019s a lot on the table below. Let\u2019s get right into it.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Mobile_Conversion_Rate_Optimization_CRO\"><\/span>What is Mobile Conversion Rate Optimization (CRO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mobile <\/span><span style=\"font-weight: 400;\">conversion<\/span><span style=\"font-weight: 400;\"> rate optimization<\/span><span style=\"font-weight: 400;\"> is a set of strategies and tactics to increase the percentage of visitors that take the desired action on your mobile website. In more simple terms, mobile CRO is a system that helps you increase sales, leads, and conversions from your existing mobile traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The desired action can be anything and is different for different businesses. Some might like to just capture visitors\u2019 details or want them to subscribe to the newsletter, while others might be looking to sell their products or services to first-time visitors and shoppers.<\/span><\/p>\n<p><center><a style=\"display: block; height: 40px; width: 650px; background: #1a8cff; color: #ffffff; text-align: center; font-weight: bold; font-size: 100%; line-height: 40px; font-family: Arial; border-radius: 15px; text-decoration: none;\" href=\"http:\/\/picreel.com\/signup\/\" target=\"_blank\" rel=\"noopener\">START BUILDING YOUR EMAIL LIST FROM READY-MADE TEMPLATES<\/a><\/center><span style=\"font-weight: 400;\">It has nothing to do with marketing to bring in traffic as mobile CRO is all about implementing winning strategies so that more visitors take the desired action. Let\u2019s have a look at some alarming mobile statistics to understand the importance of the same.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mobile_Device_Usage_The_Stats\"><\/span>Mobile Device Usage: The Stats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2021, there are more than <\/span><a href=\"https:\/\/www.statista.com\/statistics\/330695\/number-of-smartphone-users-worldwide\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">6.37 billion<\/span><\/a><span style=\"font-weight: 400;\"> smartphone users and the number is expected to grow significantly in the coming years.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By 2025, <\/span><a href=\"https:\/\/www.cnbc.com\/2019\/01\/24\/smartphones-72percent-of-people-will-use-only-mobile-for-internet-by-2025.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">72%<\/span><\/a><span style=\"font-weight: 400;\"> of all Internet users will be using smartphones to access different web pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.outerboxdesign.com\/web-design-articles\/mobile-ecommerce-statistics\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">79%<\/span><\/a><span style=\"font-weight: 400;\"> of smartphone users worldwide have made a purchase online on their mobile devices in the last six months.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By 2024, the number of US mobile shoppers is expected to cross <\/span><a href=\"https:\/\/www.statista.com\/statistics\/241471\/number-of-mobile-buyers-in-the-us\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">187 million<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By the end of 2021, mobile digital sales are expected to reach <\/span><a href=\"https:\/\/www.statista.com\/chart\/13139\/estimated-worldwide-mobile-e-commerce-sales\/\"><span style=\"font-weight: 400;\">$3.56 trillion<\/span><\/a><span style=\"font-weight: 400;\">, which is 22.3% more than 2020.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2021, mobile users are spending <\/span><a href=\"https:\/\/www.statista.com\/statistics\/319732\/daily-time-spent-online-device\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">2.6 hours<\/span><\/a><span style=\"font-weight: 400;\"> daily on the Internet.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The numbers are surely overwhelming and that\u2019s how rapidly smartphones have changed the online shopping scenario over the last decade.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Mobile_CRO_is_Important\"><\/span><b>Why Mobile CRO is Important<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The traditional desktop CRO and mobile CRO are different on many fronts. For mobile phones, the main focus is always on delivering the content quickly and effectively. Why so? Because mobile shoppers are often browsing on the go on their cellular network. This is not a super-fast Wi-Fi connection and web pages load more slowly, if not optimized.\u00a0Especially among those consumers who do not bother updating their devices or\u00a0<b><a href=\"https:\/\/backlightblog.com\/clear-iphone-cache\" target=\"_blank\" rel=\"follow noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/backlightblog.com\/clear-iphone-cache&amp;source=gmail&amp;ust=1680884127233000&amp;usg=AOvVaw3-ALrGVRrOpws6iwYCHd2x\"><span id=\"m_2922230784511626185gmail-mt-tracked-link_1680791296717\"><\/span>clearing the cache<\/a><\/b>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As many marketers often ignore <\/span><span style=\"font-weight: 400;\">CRO for mobile devices<\/span><span style=\"font-weight: 400;\">, the numbers mentioned above are proof of how much revenue you are leaving on the table. Even minor changes on your mobile optimization journey can deliver significant results. If you don\u2019t identify these changes, you are going to lose potential customers as competitors are already working on <\/span><span style=\"font-weight: 400;\">mobile optimisation<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, if you provide a delightful experience to your visitors and shoppers on mobile, they are likely to return and even refer your brand to their friends, colleagues, etc. So, mobile CRO is definitely important to increase sales, conversion, brand awareness, and also your <a href=\"https:\/\/www.demandsage.com\/rank-tracking-tools\/\" target=\"_blank\" rel=\"noopener\">SEO rankings<\/a> as Google loves mobile-friendly sites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s now check the <\/span><span style=\"font-weight: 400;\">mobile conversion optimization<\/span><span style=\"font-weight: 400;\"> tactics in detail to analyze where your website might be lacking.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Proven_Mobile_For_CRO_Tactics\"><\/span>11 Proven Mobile For CRO Tactics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>1 &#8211;<\/b>Use Popups Smartly<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2020\/11\/Image-147.png\" alt=\"Use Popups Smartly\" width=\"165\" height=\"306\" \/><br \/>\nIn 2017, Google updated its mobile algorithm. It is mentioned that websites with intrusive mobile interstitials may not rank well on Google. So, if you are using elements that are annoying the visitors\u2019 browsing experience and making the content less accessible, that might result in a penalty. Popup is one such element that you can\u2019t ignore.<\/p>\n<p>Everyone knows that <a href=\"https:\/\/www.picreel.com\/blog\/website-popups\/\">website popups<\/a> are really important when it comes to targeting mobile visitors. But, at the same time, you need to use them in a way that they don\u2019t interfere with the user experience. There should be enough space for the visitors to click in the background and the close [X] button should be clearly visible.<\/p>\n<p>What to do next: Follow the <a href=\"https:\/\/www.picreel.com\/blog\/mobile-popups\/\">mobile popup<\/a> best practices and optimize the content, design, placement, and trigger rules accordingly to get maximum conversions.<\/p>\n<p><center><a style=\"display: block; height: 50px; width: 750px; background: #1a8cff; color: #ffffff; text-align: center; font-weight: bold; font-size: 100%; line-height: 50px; font-family: Arial; border-radius: 15px; text-decoration: none;\" href=\"https:\/\/www.picreel.com\/signup\/\" target=\"_blank\" rel=\"noopener\">CAPTURE AND CONVERT MORE LEADS WITH PICREEL&#8217;S FREE POPUP BUILDER\u00a0<\/a><\/center><\/p>\n<h3>2- Have a Responsive Design<\/h3>\n<p><span style=\"font-weight: 400;\">A responsive website design is important to get search rankings. If a visitor isn\u2019t able to properly view the content on your website, this leads to frustration and annoyance. Many people will leave a poorly-designed or poorly-performing site and never come back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s really not a big surprise. Web users have always gravitated to sites that work well for them; users of mobile sites and apps aren\u2019t any different. The same research shows that these design flaws can hurt your conversions and your reputation.<\/span><\/p>\n<p><b><i>What to do next<\/i><\/b><span style=\"font-weight: 400;\">: Visit your site using different mobile devices and see if you can complete key actions quickly. If not, there\u2019s work to do for your UI and UX team.<\/span><\/p>\n<h3>3 &#8211; Focus on Mobile-Friendliness<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4568 size-full alignnone\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2020\/11\/Image-146.png\" alt=\"Focus on Mobile-Friendliness\" width=\"620\" height=\"302\" \/><\/p>\n<p><a href=\"https:\/\/www.brightlocal.com\/research\/61-of-mobile-users-more-likely-to-contact-a-local-business-with-a-mobile-site\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">61%<\/span><\/a><span style=\"font-weight: 400;\"> of shoppers say that they are more likely to visit and shop from mobile-friendly websites. Mobile-friendliness may seem the same as responsive design, but it isn\u2019t. This is about whether your site passes the <\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google mobile-friendly test<\/span><\/a><span style=\"font-weight: 400;\">. Responsive design will help, but you may have to make some other tweaks too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is important because Google signals mobile-friendly sites in the search results page that mobile device users see. If a site doesn\u2019t have a mobile-friendly label, there\u2019s no incentive to even visit it. Over time, this could seriously hurt search rankings. And if people can\u2019t find your site (or your <a href=\"https:\/\/appetiser.com.au\/blog\/custom-mobile-app-development\/\" target=\"_blank\" rel=\"nofollow noopener\">mobile app<\/a>) how will it convert?<\/span><\/p>\n<p><b><i>What to do next<\/i><\/b><span style=\"font-weight: 400;\">: Test your site with Google\u2019s mobile-friendly testing tool and fix any errors the tool finds.<\/span><\/p>\n<h3>4 &#8211; Optimize Page Speed<\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s well known that slow page loads kill conversions. That\u2019s true for desktop users and is doubly true for mobile users. Google recommends 1-second page load times for mobile users as the probability of bounce increases by <\/span><span style=\"font-weight: 400;\">32%<\/span><span style=\"font-weight: 400;\"> as page load time goes to 3 seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firstly, load above-the-fold content as that is what visitors will see first on your homepage. The lower-priority content can load in the background. Next, try avoiding a lot of redirects. It means the links that you embed on the site that takes visitors to another page. These can slow down your site speed. Finally, resize\/compress the images, GIFs, and videos on your website.<\/span><\/p>\n<p><b><i>What to do next<\/i><\/b><span style=\"font-weight: 400;\">: Once you identify what\u2019s slowing down your website load time, optimize the same so that your website loads within 1-2 seconds.<\/span><\/p>\n<h3>5 &#8211; Think About Thumbs<\/h3>\n<p><span style=\"font-weight: 400;\">While you <\/span><span style=\"font-weight: 400;\">optimize website for mobile<\/span><span style=\"font-weight: 400;\">, once the design and speed issues are out of the way, it\u2019s time to think about user experience (UX) and general usability. In a nutshell, usability is about users\u2019 ability to accomplish actions on your site, while UX is about how they feel while they perform those actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People often use their thumbs to scroll and navigate through your mobile website. So, it\u2019s critical to think about whether users will find it easy to complete key actions with their thumbs. Think about the site design and make it easy to scroll and select on both landscape and portrait mode. Keep the call-to-action buttons prominent with enough space to click.<\/span><\/p>\n<p><b><i>What to do next<\/i><\/b><span style=\"font-weight: 400;\">: Check the tap zones on your mobile interface. Is it easy for mobile users to identify and press your CTA buttons?<\/span><\/p>\n<h3>6 &#8211; Design Your Forms for Mobile<\/h3>\n<p><span style=\"font-weight: 400;\">To market to your audience, you need to collect information from them. Avoid the temptation to try to collect all the info you want in a single form. It\u2019s a one-way ticket to poor mobile CRO. Long forms hurt conversions, so here\u2019s an alternative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Design a form that collects the minimum information you need for your prospects to complete the desired action. Once they have signed up, you can always get more information later.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Form length isn\u2019t the only issue; you also need to think about form labels. Putting the form labels within the form field can lead to confusion. Instead, positioning labels above or to the side of the form field is much more user-friendly and makes for better UX.<\/span><\/p>\n<p><b><i>What to do next<\/i><\/b><span style=\"font-weight: 400;\">: Look at the forms you are using. Can you eliminate any fields?<\/span><\/p>\n<h3>7 &#8211; Address Other UX Issues<\/h3>\n<p><span style=\"font-weight: 400;\">There are many other UX and usability issues that will help boost conversions. While you <\/span><span style=\"font-weight: 400;\">optimize site for mobile<\/span><span style=\"font-weight: 400;\">, here are some issues to address:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure design elements are useful and actually work (if you\u2019ve included a slider, does it slide?)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check the navigation and search bar to ensure that visitors can easily find the information they want.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure that images are relevant and sharp while loading quickly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use design to provide clear guidance for users on how to progress through the site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure that users can complete actions with only a couple of taps.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Good mobile usability also means making it easy for people to search, scan and save information. It\u2019s a multiscreen world and the chances are that a transaction begun on a smartphone will be completed on another device.\u00a0<\/span><\/p>\n<p><b><i>What to do next<\/i><\/b><span style=\"font-weight: 400;\">: Evaluate user experience with a testing tool or an <\/span><a href=\"https:\/\/www.picreel.com\/blog\/exit-intent-popup-examples\/\"><span style=\"font-weight: 400;\">exit popup<\/span><\/a><span style=\"font-weight: 400;\">. Address shoppers\u2019 pain points by making the necessary changes.<\/span><\/p>\n<h3>8 &#8211; Integrate Digital Wallets<\/h3>\n<p><span style=\"font-weight: 400;\">Gone are the days when shoppers had to take out their debit\/credit cards to complete online purchases. There\u2019s a long list of digital payment options that are available such as PayPal, Google Pay, Apple Pay, mobile banking apps, crypto wallets, and other digital wallets. Most of these are one-click payment methods, making it easier for shoppers to make purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, such payment options (plus their logos) provide a sense of trust. Shoppers don\u2019t feel any security concerns as these are trusted payment methods. You can also include more security logos and seals of trust to increase your credibility.<\/span><\/p>\n<p><b><i>What to do next<\/i><\/b><span style=\"font-weight: 400;\">: Have a look at your payment page and see if there are all popular payment options. Does the payment page raise any security concerns? If so, resolve it.<\/span><\/p>\n<h3>9 &#8211; Go With a Quick Checkout Process<\/h3>\n<p><span style=\"font-weight: 400;\">While looking at <\/span><span style=\"font-weight: 400;\">CRO for mobile phones<\/span><span style=\"font-weight: 400;\">, marketers often forget about the checkout page. Well, <\/span><span style=\"font-weight: 400;\">24% of shoppers<\/span><span style=\"font-weight: 400;\"> abandon their carts as it was mandatory to create an account and 18% of shoppers didn\u2019t complete the purchase because the checkout process was too complicated. That sums up how important it is to optimize your mobile checkout experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visitors have multiple options and competitors might be offering a one-click checkout. So, you need to reduce the number of checkout steps to one or two. Display a progress bar to let shoppers know where they stand, enable guest checkout, and ask for information that is absolutely necessary.<\/span><\/p>\n<p><b><i>What to do next<\/i><\/b><span style=\"font-weight: 400;\">: Visit your checkout page and look for fields plus steps that are unnecessarily making the process lengthy. Eliminate these for a smooth and seamless experience.<\/span><\/p>\n<h3>10 &#8211; Play to Mobile\u2019s Strengths<\/h3>\n<p><span style=\"font-weight: 400;\">Around <\/span><span style=\"font-weight: 400;\">54% of shoppers<\/span><span style=\"font-weight: 400;\"> use mobile devices to research their purchases and many of those move to purchase within a day. So, creating engaging content and displaying relevant deals\/offers is crucial to target shoppers. To win your share of conversions, it\u2019s important to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure that your mobile interface includes location information and maps for those searching to complete an action near where they are.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand user intent and make sure that the mobile experience delivers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make it easy for mobile users to act on information immediately.<\/span><\/li>\n<\/ul>\n<p><b><i>What to do next<\/i><\/b><span style=\"font-weight: 400;\">: Visit the Google Micro-Moments site for insight into mobile CRO.<\/span><\/p>\n<h3>11 &#8211; Analyze &amp; A\/B Test<\/h3>\n<p><span style=\"font-weight: 400;\">Remember the importance of analytics in understanding your mobile audience. You\u2019re already collecting data on desktop users, figuring out which pages attract them, which pages send them away and what actions they take while they\u2019re on your site. For good <\/span><span style=\"font-weight: 400;\">mobile conversion rates<\/span><span style=\"font-weight: 400;\">, do the same for your mobile traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics helps you segment those using phones, tablets, and desktop computers. You can add other metrics to further drill down into your audience. The more insight you have, the better you will be able to handle mobile CRO tasks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testing goes hand in hand with analytics. Whether you\u2019re using exit overlays or split testing, it\u2019s essential to continue to <\/span><span style=\"font-weight: 400;\">optimize for mobile<\/span><span style=\"font-weight: 400;\"> by giving users different options for buttons, CTAs, interfaces, and more. Continuous testing means you can take a data-driven approach to mobile CRO rather than relying just on intuition.<\/span><\/p>\n<p><b><i>What to do next<\/i><\/b><span style=\"font-weight: 400;\">: Create hypotheses about what to improve based on the mobile analytics data you have collected. A\/B test to see if you are right.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Time_to_Optimize_It_Right_for_Mobile\"><\/span>Time to Optimize It Right, for Mobile!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Follow the steps in this <\/span><span style=\"font-weight: 400;\">CRO for mobile<\/span><span style=\"font-weight: 400;\"> guide to understand what\u2019s working well for your mobile visitors and what you need to fix. That will give you a head start on increasing mobile conversions on specific landing pages and across your site as a whole.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take everything into account and implement the <\/span><span style=\"font-weight: 400;\">mobile eCommerce conversion rate<\/span><span style=\"font-weight: 400;\"> optimization strategies. Smartly use your marketing tools like landing page builder, <\/span><a href=\"https:\/\/www.picreel.com\/blog\/best-exit-popup-software\/\"><span style=\"font-weight: 400;\">popup tool<\/span><\/a><span style=\"font-weight: 400;\">, analytics &amp; testing tool, gif creator and other apps to get more conversions plus sales.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile is something that marketers can\u2019t simply ignore anymore. Accounting for over $2.4 trillion of digital sales in 2020, the number is expected to rise significantly every year. So, conversion rate optimization or CRO for mobile is equally important as for desktop. One interesting thing to notice is that a lot of businesses don\u2019t put&#8230;<\/p>\n","protected":false},"author":26,"featured_media":3361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-1699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-rate-optimization"],"_links":{"self":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts\/1699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/comments?post=1699"}],"version-history":[{"count":41,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts\/1699\/revisions"}],"predecessor-version":[{"id":15288,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts\/1699\/revisions\/15288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/media\/3361"}],"wp:attachment":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/media?parent=1699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/categories?post=1699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/tags?post=1699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}