{"id":12967,"date":"2024-07-26T12:06:25","date_gmt":"2024-07-26T12:06:25","guid":{"rendered":"https:\/\/www.picreel.com\/blog\/?p=12967"},"modified":"2025-02-13T08:53:45","modified_gmt":"2025-02-13T08:53:45","slug":"emailoctopus-popup","status":"publish","type":"post","link":"https:\/\/www.picreel.com\/blog\/emailoctopus-popup\/","title":{"rendered":"How to Create a Popup in EmailOctopus?"},"content":{"rendered":"<p>As a digital marketer, I have used EmailOctopus for a while now and have built my campaigns on top of it.<\/p>\n<p>Lately, I\u2019ve been hearing that popups can really help grow your email list and improve CTRs. But does EmailOctopus offer popups? Yes, it does.<\/p>\n<p>There are two ways to create a popup in EmailOctopus: using the built-in tool or a third-party tool like\u00a0Picreel.<\/p>\n<p>In fact, here\u2019s how my Picreel popup looks within EmailOctopus:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12716 size-full\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2022\/12\/PP_PIC_-Lightbox-Popups-Announcement-Popup.png\" alt=\"EmailOctopus Popup\" width=\"1076\" height=\"659\" \/><\/p>\n<p>We&#8217;ll also discuss the differences between EmailOctopus&#8217;s popup builder and Picreel as a standardized popup tool.<\/p>\n<p>Before we get into that, here\u2019s a comparison between using EmailOctopus\u2019s own popup vs. a standardized popup tool like Picreel.<\/p>\n<div id=\"tablepress-229-scroll-wrapper\" class=\"tablepress-scroll-wrapper\">\n\n<table id=\"tablepress-229\" class=\"tablepress tablepress-id-229 tablepress-responsive\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Criteria<\/th><th class=\"column-2\">EmailOctopus Popup<\/th><th class=\"column-3\">Picreel Popup<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Multi-platform support<\/td><td class=\"column-2\">\u274c Limited to EmailOctopus forms and landing pages, making it ideal for simple campaigns within this platform.<\/td><td class=\"column-3\">\u2705 Works across multiple platforms, including WordPress, Shopify, Magento, and more, offering flexibility for different website environments.<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">More features<\/td><td class=\"column-2\">\u274c Provides basic popup functionalities such as form fields, basic templates, and simple design customization.<\/td><td class=\"column-3\">\u2705 Offers a wide range of advanced features including exit-intent technology, A\/B testing, customizable templates, and advanced analytics.<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Better customization options<\/td><td class=\"column-2\">\u2705 Limited customization with predefined templates and simple design tools.<\/td><td class=\"column-3\">\u2705 Extensive customization options with drag-and-drop design tools, custom CSS, and a variety of professionally designed templates to choose from.<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Integrates with various website platforms<\/td><td class=\"column-2\">\u274c Primarily integrates with EmailOctopus-supported platforms, limiting its versatility across different website builders.<\/td><td class=\"column-3\">\u2705 Seamlessly integrates with various website platforms and e-commerce tools, allowing for a cohesive and consistent user experience across platforms.<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Advanced targeting options<\/td><td class=\"column-2\">\u274c Basic targeting options based on form settings such as page targeting and timing delays.<\/td><td class=\"column-3\">\u2705 Advanced targeting options including geo-targeting, device targeting, behavior-based targeting, and referral source targeting for precise audience engagement.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<\/div><!-- #tablepress-229 from cache -->\n<p>In my personal experience, I recommend using Picreel for the following reasons:<\/p>\n<ul>\n<li><strong>Multi-platform support:<\/strong>\u00a0Picreel works across multiple platforms, allowing you to use the same popup tool regardless of where you host your site.<\/li>\n<li><strong>Advanced features:<\/strong>\u00a0Picreel offers advanced features like\u00a0exit-intent technology\u00a0and\u00a0<a href=\"https:\/\/www.picreel.com\/features\/popup-ab-testing\/\">A\/B testing<\/a>, which can significantly enhance your marketing efforts.<\/li>\n<li><strong>Better customization options:<\/strong>\u00a0Picreel provides extensive customization options, enabling you to create popups that align perfectly with your brand and marketing goals.<\/li>\n<\/ul>\n<p>Nevertheless, in this tutorial, I\u2019m going to explain step-by-step how to create a popup using both methods.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Method_1_Using_EmailOctopus%E2%80%99s_Built-in_Popup\"><\/span>Method 1: Using EmailOctopus\u2019s Built-in Popup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>EmailOctopus offers a built-in popup builder. Here\u2019s how to create it:<\/p>\n<p><strong>1.<\/strong> Navigate to EmailOctopus and log in using your credentials.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12969\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/07\/Competitor_PIC_EPO-Built-in-Popup.png\" alt=\"Navigate to EmailOctopus and log in\" width=\"1158\" height=\"574\" \/><\/p>\n<p><strong>2.<\/strong> Once logged in, go to the dashboard and select the &#8220;<strong>Forms<\/strong>&#8221; option from the menu on the left.<\/p>\n<p><strong>3.<\/strong> Click the &#8220;Create a form&#8221; button in the Forms section.<\/p>\n<p><strong>4.<\/strong> Select &#8220;<strong>Popup<\/strong>\u00a0<strong>form<\/strong>&#8221; as the type of form you want to create.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12970\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/07\/Competitor_PIC_EPO-Popup-form.png\" alt=\"Popup form\" width=\"1010\" height=\"560\" \/><\/p>\n<p><strong>5.<\/strong> Choose the fields you want to include (e.g., name, email).<\/p>\n<p><strong>6.<\/strong> Choose when the popup should appear. Options include showing the popup on page load, after a certain time delay, or when the user scrolls to a specific part of the page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12974 size-full\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/07\/Competitor_PIC_EPO-popup-should-appear.png\" alt=\"Choose when the popup should appear\" width=\"859\" height=\"550\" \/><\/p>\n<p><strong>7.<\/strong> Set basic targeting options to control where and to whom the popup appears. You can specify the pages where the popup should appear and set conditions such as showing the popup only to new visitors or after a certain number of page views.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12968\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/07\/Competitor_PIC_EPO-popup-targeting-options.png\" alt=\" targeting options\" width=\"859\" height=\"550\" \/><\/p>\n<p><strong>8.<\/strong> Once you have customized your form and set your preferences, click the &#8220;<strong>Save<\/strong>&#8221; button.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Method_2_Using_Picreel_Popup_Builder\"><\/span>Method 2: Using Picreel Popup Builder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Picreel is a popup maker that works across multiple platforms, providing you with a versatile solution for creating popups. Here&#8217;s how you can create a popup using Picreel:<\/p>\n<p><strong>1.<\/strong> Sign up for a Picreel account and log in.<\/p>\n<p><strong>2.<\/strong> Go to the \u201c<strong>Campaigns<\/strong>\u201d menu and click &#8220;<strong>New Campaign<\/strong>&#8221; from the top right. You can select the templates option from the drop-down or start from scratch.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12107\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/04\/PP_PIC_2Campaigns.png\" alt=\"New campaign\" width=\"1313\" height=\"561\" \/><\/p>\n<p><strong>3.<\/strong> From the templates menu, choose the type of popup you want to create.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12897\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/07\/PP_PIC_CM-templates-menu-1.png\" alt=\"templates menu\" width=\"1873\" height=\"441\" \/><\/p>\n<p><strong>4.<\/strong> Once you select the design, customize it according to your preferences.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11253\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/02\/PP_PIC_customize-your-preferences.png\" alt=\"customize your preferences\" width=\"1313\" height=\"619\" \/><\/p>\n<p><strong>5.<\/strong> Configure your targeting and trigger options to specify when and where you want your popup to appear.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12106\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/04\/PP_PIC_2-personalize-targeting.png\" alt=\"configure\" width=\"1308\" height=\"581\" \/><\/p>\n<p><strong>6.<\/strong> Click &#8220;<strong>Save<\/strong>&#8221; to activate your popup.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/J1tBmOnBJEA?si=KoP5jvXez6PGTbHR\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Embedding Picreel HTML Code Inside EmailOctopus<\/h3>\n<p>To embed a Picreel popup on your EmailOctopus website, follow these steps:<\/p>\n<p><strong>1.<\/strong> Navigate to campaigns and click &#8220;<strong>View Code.<\/strong>&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12109\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/04\/PP_PIC_5-saving-se.png\" alt=\"save code\" width=\"1629\" height=\"806\" \/><\/p>\n<p><strong>2.<\/strong> Click on the code to copy it.<\/p>\n<p><strong>3.<\/strong> Log into Your EmailOctopus Account<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12969\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/07\/Competitor_PIC_EPO-Built-in-Popup.png\" alt=\"Navigate to EmailOctopus and log in\" width=\"1158\" height=\"574\" \/><\/p>\n<p><strong>4.<\/strong> Once logged in, click on the &#8220;<strong>Campaigns<\/strong>&#8221; tab in the dashboard and then click on the &#8220;<strong>Create campaign<\/strong>&#8221; button.<\/p>\n<p><strong>5.<\/strong> During the campaign setup process, you will reach the \u201c<strong>Select a template<\/strong>\u201d step.<\/p>\n<p><strong>6.<\/strong> Choose the &#8220;<strong>Custom HTML<\/strong>&#8221; option. This allows you to use your own custom code for the email design.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12973\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/07\/Competitor_PIC_EPO-Custom-HTML.png\" alt=\"Custom HTML\" width=\"929\" height=\"552\" \/><\/p>\n<p><strong>7.<\/strong> Enter your custom HTML code directly into the editor. You can also paste code from an external editor if you prefer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12972\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/07\/Competitor_PIC_EPO-custom-HTML-code.png\" alt=\"Enter your custom HTML code\" width=\"1884\" height=\"566\" \/><\/p>\n<p><strong>8.<\/strong> After entering your custom code, click on the &#8220;<strong>Preview<\/strong>&#8221; button to see how your email will look to recipients.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_Is_a_Better_Method_Method_1_or_2\"><\/span>Which Is a Better Method: Method 1 or 2?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keeping a long-term view, Picreel is probably better because your popup tool remains intact despite changing platforms. You get more sophisticated popup options and triggers.<\/p>\n<p>Additionally, <a href=\"https:\/\/www.picreel.com\/\">Picreel<\/a> comes with a forever-free plan for startups and small businesses and allows you to create unlimited popups with all premium features. The free version does the job, but you can always look for paid options that start as low as\u00a0<strong>$9.99\/month.<\/strong><\/p>\n<p>On the other hand, if you prefer to use the limited options available with EmailOctopus\u2019s built-in popup without incurring any additional integrations, it can still serve your needs just fine.<\/p>\n<p>Remember, the goal is to create compelling popups that drive user engagement and conversions, regardless of your chosen method. Ultimately, the choice is yours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a digital marketer, I have used EmailOctopus for a while now and have built my campaigns on top of it. Lately, I\u2019ve been hearing that popups can really help grow your email list and improve CTRs. But does EmailOctopus offer popups? Yes, it does. There are two ways to create a popup in EmailOctopus:&#8230;<\/p>\n","protected":false},"author":26,"featured_media":12971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"class_list":["post-12967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-popup"],"_links":{"self":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts\/12967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/comments?post=12967"}],"version-history":[{"count":3,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts\/12967\/revisions"}],"predecessor-version":[{"id":14135,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts\/12967\/revisions\/14135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/media\/12971"}],"wp:attachment":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/media?parent=12967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/categories?post=12967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/tags?post=12967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}