{"id":11176,"date":"2024-02-07T10:36:36","date_gmt":"2024-02-07T10:36:36","guid":{"rendered":"https:\/\/www.picreel.com\/blog\/?p=11176"},"modified":"2025-10-15T04:44:37","modified_gmt":"2025-10-15T04:44:37","slug":"instapage-popup","status":"publish","type":"post","link":"https:\/\/www.picreel.com\/blog\/instapage-popup\/","title":{"rendered":"Instapage Popup: Built-in Setup Guide and Easier Workarounds"},"content":{"rendered":"<p>As a fan of Instapage, I love how easy and fast it is to create effective landing pages. I recently discovered that Instapage popups can be a great way to boost landing page performance. They can help capture leads, increase conversions, and reduce bounce rates.<\/p>\n<p>In this blog post, you\u2019ll learn two effective ways to create Instapage Popups:\u00a0<strong>using Instapage\u2019s popup feature<\/strong>\u00a0and\u00a0<strong>using a dedicated popup tool like\u00a0<a href=\"https:\/\/www.picreel.com\/\">Picreel<\/a><\/strong>. I\u2019ll also share which method I prefer and why.<\/p>\n<p>Here\u2019s a look at my Instapage popup created with Picreel:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11182\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/02\/PP_PIC_-Instapage-popup.png\" alt=\"Instapage popup\" width=\"1076\" height=\"659\" \/><\/p>\n<p>But first, let\u2019s quickly go over the key differences between Instapage\u2019s built-in popup builder and Picreel:<\/p>\n<div id=\"tablepress-204-scroll-wrapper\" class=\"tablepress-scroll-wrapper\">\n\n<table id=\"tablepress-204\" class=\"tablepress tablepress-id-204 tablepress-responsive\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Criteria<\/th><th class=\"column-2\">Instapage<\/th><th class=\"column-3\">Picreel<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Multi-platform support<\/td><td class=\"column-2\">\u274cOnly works with Instapage landing pages<\/td><td class=\"column-3\">\u2705Works with any website platform<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Customization options<\/td><td class=\"column-2\">\u274cLimited customization options, such as size, position, background color, etc.<\/td><td class=\"column-3\">\u2705Full customization options, such as fonts, colors, borders, shadows, etc., and the option to customize the CSS<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Integrations<\/td><td class=\"column-2\">\u2705Integrates with various marketing tools, such as HubSpot, MailChimp, Google Analytics, etc.<\/td><td class=\"column-3\">\u2705Easily connects with 700+ apps, including popular CRM, email marketing &amp; e-commerce platforms<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Triggers &amp; targeting<\/td><td class=\"column-2\">\u274cOnly one trigger option: on-click<\/td><td class=\"column-3\">\u2705Multiple trigger options, such as on-load, on-scroll, exit-intent, time-based, etc., along with advanced visitor behavior-based targeting<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Behavior tracking<\/td><td class=\"column-2\">\u274cNo behavior tracking<\/td><td class=\"column-3\">\u2705Tracks user behavior, such as mouse movement, scroll depth, time spent, etc.<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">A\/B testing<\/td><td class=\"column-2\">\u274c No A\/B testing<\/td><td class=\"column-3\">\u2705A\/B testing available, making it easy to compare popup versions and optimize performance<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<\/div>\n<p>I prefer using Picreel over Instapage\u2019s built-in popup functionality. Here are my top 3 reasons why:<\/p>\n<ul>\n<li><strong>More features:<\/strong>\u00a0Picreel offers more flexibility and functionality than Instapage. I can create popups for any website or platform, not just Instapage landing pages. I can also choose from various\u00a0<a href=\"https:\/\/www.picreel.com\/templates\/\">templates<\/a>, animations, timers, advanced triggers, and exit-intent features to make my popups more engaging and effective.<\/li>\n<li><strong>Better customization:<\/strong>\u00a0I can customize and personalize my popups to suit my brand and audience. I can change the layout, design, and content to match my website.<\/li>\n<li><strong>A\/B testing &amp; analytics:<\/strong>\u00a0With Picreel, it\u2019s easy to track and optimize popups for better performance. I can see how my popups are performing in terms of views, clicks, and conversions and run\u00a0A\/B tests\u00a0to optimize them.<\/li>\n<\/ul>\n<p>Nevertheless, in this tutorial, I\u2019ll explain step by step how to create an Instapage popup with both methods.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Method_1_Using_Instapage%E2%80%99s_Built-in_Popup_Tool\"><\/span>Method 1: Using Instapage\u2019s Built-in Popup Tool<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instapage\u2019s popup functionality lets you add an on-click popup to any landing page button, image, or text element. Here are the steps:<\/p>\n<p><strong>Step 1:<\/strong>\u00a0Log in to your Instapage account and open a landing page in Edit mode by clicking the 3-dot menu beside it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11181\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/02\/Instapage_PIC_Log-in-to-your-Instapage.png\" alt=\"Log in to your Instapage account\" width=\"1900\" height=\"867\" \/><\/p>\n<p><strong>Step 2:<\/strong>\u00a0Select the button, text, or image where you want to trigger the pop-up and access the \u201cLink setup\u201d option.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11179\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/02\/Instapage_PIC_-Instapage-button.png\" alt=\"Instapage button\" width=\"1900\" height=\"867\" \/><\/p>\n<p><strong>Step 3:<\/strong>\u00a0Choose the &#8220;Pop up&#8221; option from the available link types; you\u2019ll be taken to the pop-up editor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11180\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/02\/Instapage_PIC_-Instapage-option.png\" alt=\" Instapage option\" width=\"1900\" height=\"867\" \/><\/p>\n<p><strong>Step 4:<\/strong>\u00a0Customize the design and content of your Instapage pop-up according to your preferences; you can resize the pop-up by dragging the edges and adjusting its dimensions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11178 size-full\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/02\/Instapage_PIC_-dragging-the-edges.png\" alt=\"Customize the design and content\" width=\"1900\" height=\"867\" \/><\/p>\n<p><strong>Step 5:<\/strong>\u00a0Save changes by clicking anywhere outside the popup.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Method_2_Using_Picreel_Popup_Builder\"><\/span>Method 2: Using Picreel Popup Builder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Picreel is a user-friendly popup maker with great features for a smooth experience on different platforms.<\/p>\n<p>Watch this video tutorial on how you can create a popup using Picreel:<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/J1tBmOnBJEA?si=D6Y94nZ1vvbvSM2-\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Here are step-by-step instructions on creating a instapage popup using Picreel:<\/p>\n<p><strong>Step 1:\u00a0<\/strong>Sign up for a Picreel account and log in.<\/p>\n<p><strong>Step 2:\u00a0<\/strong>Go to \u201c<strong>Campaigns<\/strong>\u201d and click &#8220;<strong>+<\/strong>\u00a0<strong>New Campaign.<\/strong>&#8221; Select the templates option from the drop-down or start creating your Instapage popup from scratch.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10754\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2023\/12\/PP_PIC_New-Campaign.-2.jpg\" alt=\"New Campaign\" width=\"1313\" height=\"561\" \/><\/p>\n<p><strong>Step 3:\u00a0<\/strong>From the templates menu, choose the type of popup you want to create.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9859\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2023\/11\/PP_PIC_templates-menu.jpg\" alt=\"templates menu\" width=\"1313\" height=\"243\" \/><\/p>\n<p><strong>Step 4:\u00a0<\/strong>Once you\u2019ve chosen the design, customize it as you like.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11183\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/02\/PP_PIC_customize-popup-cdesign.png\" alt=\"customize popup design\" width=\"1313\" height=\"619\" \/><\/p>\n<p><strong>Step 5:\u00a0<\/strong>Configure your targeting and trigger options to choose when and where you want your Instapage popup to appear.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9861\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2023\/11\/PP_PIC_Configure.jpg\" alt=\"Configure\" width=\"1313\" height=\"558\" \/><\/p>\n<p><strong>Step 6:\u00a0<\/strong>Click &#8220;<strong>Save<\/strong>&#8221; to activate your popup.<\/p>\n<h3>Embedding Picreel HTML Code Inside Instapage<\/h3>\n<p>To embed a Picreel popup in your Instapage landing page, follow these quick steps:<\/p>\n<p><strong>Step 1:\u00a0<\/strong>Navigate to\u00a0<strong>\u201cCampaigns\u201d<\/strong>\u00a0from your Picreel dashboard and click &#8220;<strong>View Code.<\/strong>&#8221; Then, click on the code to copy it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10760\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2023\/12\/PP_PIC_View-Code-2.jpg\" alt=\"View Code\" width=\"1601\" height=\"344\" \/><\/p>\n<p><strong>Step 2:\u00a0<\/strong>Locate and click the embed icon in the left-side menu of the Instapage page editor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11186\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/02\/PP_PIC_Instapage-page-editor.png\" alt=\"Instapage page editor\" width=\"1064\" height=\"799\" \/><\/p>\n<p>When you click the embed button, a preset HTML block will appear on your landing page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11185\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/02\/PP_PIC_HTML-block.png\" alt=\"HTML block\" width=\"810\" height=\"250\" \/><\/p>\n<p><strong>Step 3:\u00a0<\/strong>Double-click the HTML box and enter your Picreel HTML code.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11184\" src=\"https:\/\/www.picreel.com\/blog\/wp-content\/uploads\/2024\/02\/PP_PIC_-HTML-box.png\" alt=\"HTML box\" width=\"810\" height=\"136\" \/><\/p>\n<p><strong>Step 4:\u00a0<\/strong>Position the HTML block anywhere on the page where you want your popup to appear, and then save your changes.<\/p>\n<p>That\u2019s it. You\u2019re all done.<\/p>\n<pre><strong>Read More - <a href=\"https:\/\/www.picreel.com\/blog\/best-pop-up-maker-for-wordpress\/\">Best Popup Maker Tools: Top 8 Choices to Boost Conversions<\/a><\/strong><\/pre>\n<h2><span class=\"ez-toc-section\" id=\"Which_Method_Is_Better_Method_1_or_Method_2\"><\/span>Which Method Is Better: Method 1 or Method 2?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keep in mind that both methods have their advantages. If you desire more advanced customization options, extensive integrations, and tracking capabilities, Picreel is the better choice.<\/p>\n<p><strong>Picreel<\/strong> offers a forever-free plan for startups and small businesses that allows unlimited popup creation with premium features. There are also paid options available, starting at just <strong>$9.99\/month<\/strong>.<\/p>\n<p>However, if you wish to avoid integrations and don\u2019t require any targeting options, Instapage&#8217;s built-in popup may be able to serve your needs effectively.<\/p>\n<p>Regardless of the method you choose, remember that the ultimate goal is to create compelling popups that drive user engagement and conversions. So, select the option that aligns best with your long-term goals and preferences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a fan of Instapage, I love how easy and fast it is to create effective landing pages. I recently discovered that Instapage popups can be a great way to boost landing page performance. They can help capture leads, increase conversions, and reduce bounce rates. In this blog post, you\u2019ll learn two effective ways to&#8230;<\/p>\n","protected":false},"author":21,"featured_media":11177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"class_list":["post-11176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-popup"],"_links":{"self":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts\/11176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/comments?post=11176"}],"version-history":[{"count":6,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts\/11176\/revisions"}],"predecessor-version":[{"id":15281,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/posts\/11176\/revisions\/15281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/media\/11177"}],"wp:attachment":[{"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/media?parent=11176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/categories?post=11176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.picreel.com\/blog\/wp-json\/wp\/v2\/tags?post=11176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}