{"id":10525,"date":"2023-12-26T08:46:20","date_gmt":"2023-12-26T08:46:20","guid":{"rendered":"https:\/\/www.picreel.com\/blog\/?p=10525"},"modified":"2025-10-15T06:18:31","modified_gmt":"2025-10-15T06:18:31","slug":"mailchimp-popup","status":"publish","type":"post","link":"https:\/\/www.picreel.com\/blog\/mailchimp-popup\/","title":{"rendered":"How to Create a Mailchimp Popup? (Built-in Popup VS Popup Builder)"},"content":{"rendered":"

If you’re looking to grow your email list and improve your click-through rates, consider using popups.<\/p>\n

As a\u00a0Mailchimp<\/strong>\u00a0user, I’ve been using this platform for my business and recently discovered the advantages of using popups to enhance my email list.<\/p>\n

In this article, I’ll share two ways of creating a popup in Mailchimp. We’ll also discuss the differences between Mailchimp’s popup builder and\u00a0Picreel<\/a>\u00a0as a standardized popup tool. In fact, here\u2019s how my Picreel popup looks within Mailchimp:<\/p>\n

\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t
Criteria<\/th>Mailchimp Popup<\/th>Picreel Popup<\/th>\n<\/tr>\n<\/thead>\n
Targeting options<\/td>\u2705 Mailchimp offers basic targeting options such as page-level targeting, but no advanced options such as device targeting or URL-based targeting<\/td>\u2705 Picreel offers advanced targeting options such as device-based targeting, behavioral-based targeting, URL targeting<\/td>\n<\/tr>\n
Geo-fencing capabilities<\/td>\u274c Mailchimp doesn't offer geo-fencing capabilities<\/td>\u2705 Picreel offers geo-fencing capabilities that allow users to restrict popup visibility based on users' physical location.<\/td>\n<\/tr>\n
Cart abandonment recovery<\/td>\u274c Mailchimp has no cart abandonment recovery capabilities.<\/td>\u2705 Picreel allows users to recover lost sales by offering website visitors a discount or incentive after they've added items to their cart<\/td>\n<\/tr>\n
Exit-intent technology<\/td>\u274c Mailchimp doesn't offer exit-intent technology<\/td>\u2705 Picreel offers exit-intent technology that detects when a user is about to leave the site and triggers a popup<\/td>\n<\/tr>\n
Smart triggers<\/td>\u2705 Mailchimp popups are limited to page-level and time-based trigger<\/td>\u2705 Picreel offers smart triggers such as idle time triggers and scroll-depth triggers, in addition to basic triggers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<\/div>\n

As you can see, Picreel clearly offers more advantages than Mailchimp’s popup. Based on my personal experience, I would recommend using Picreel for the following reasons:<\/p>\n