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Planning Your Holiday Offer Strategy

Planning your Holiday Offer Strategy

Can you believe the 4th quarter is nearly upon us? And while it’s not even time to start carving pumpkins yet, it’s never too early to start planning your holiday offer strategy! The key to a successful strategy is to start planning now, and have a multi-channel approach that builds as December approaches. 

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Conversion rate optimization, E-Commerce strategies, Picreel

Retargeting 101: How To Follow Your Leads To Boost Sales

According to Marketo, approximately 96% of visitors to your website are not ready to buy. This goes for any industry, but eCommerce sites tend to feel the squeeze even more, enduring sky-high cart abandonment

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Conversion rate optimization, E-Commerce strategies

How To Write A Cart Recovery Email That Converts

Write a Cart Recovery Email that Converts
Cart abandonment is a fact of life for online retailers. The most common reason is simple to understand. People are beginning the research process; they’re “window shopping” if you will, and comparing pricing, availability, shipping and return policies. They want the best deal, understandably.  

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Conversion rate optimization, Offer personalization

How To Convert Return Visitors Into Sales

The goal of any conversion rate optimization (CRO) strategy is to capture visitors on your website and turn them into buyers and subscribers. While relevant year round, a solid CRO strategy is critical during the holiday shopping season when many people start out “window shopping” for the best deals. They’ll sometimes return to the same sites multiple times to check pricing and special offers. With

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B2B marketing, Campaign testing strategies, E-Commerce strategies, Picreel

Do Your Site Visitors Enjoy Your Popups? (Or Are They Annoying?)

Do Your Site Visitors Enjoy Your Popups
Let’s be real: some people hate popups. But the numbers don’t lie. Popups are a legitimate conversion rate optimization strategy that really work. So why do they get under some people’s skin so much? In short, because they aren’t done right. Timing is everything with popups, and so is relevance. Showing the right offer to the right person at the right time

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