Love ‘em or hate ‘em, well made pop-up offers are effective. While 70% of people are annoyed by irrelevant ads, highly targeted and behavior-based layover offers can increase conversion rate by 25%. So what’s the difference between an annoying ad and a relevant one? Turns out, a number of factors come into play including ad content, display triggers and timing, targeting, and follow-up to name a few. We have compiled some of our most popular resources to create a comprehensive guide to creating your absolute BEST offer.
Use our interactive infographic below to discover how you can create incredible offers to optimize your conversion rate. Need more info on a specific topic? Click the link at the bottom of each tip to learn more.