Traditionally, branded promotions have been considered an offline strategy, while email campaigns have focused exclusively on promoting a specific product or service. The two strategies have been considered completely separate, but they can actually be used together to get more conversions.
You’ll need to write your emails using the same strategies to drive conversions. However, you can incorporate branded products to help you get even more results. Here are a few things you can do.
Host a Contest or Giveaway
One of the easiest ways to included branded products in your email campaigns is to host a contest or giveaway for those products.
You can feature the contest on your website or social media and ask people to sign up for your email list as an “entry.” Or you can feature the contest in your email newsletter and ask people to subscribe to your blog or follow you on social media as an entry. Each of these actions will give you leads, which you can nurture for sales in the long term.
The branded products you give away will also create buzz and brand awareness long after the contest is over. Just make sure you choose some really great products that people will actually want to win to drive participation. Make the products useful so that those who win will use them often and get your brand more exposure.
Your email must provide value to your customer or you won’t get any sales — and you may not even get anyone opening or reading your email.
You need to include a value proposition right up front that tells the readers what you are offering and what value there is in it for them. So if you are offering a discount, you could point out how much it saves the reader and then talk about the benefits of the product or service you are promoting.
Branded products can be included in your value proposition. You can give away an item as a free gift with a purchase, or you could even offer special branded items for sale at a low price. The freebies provide additional value to encourage sales, and the low-cost branded items can help you get more brand exposure that can lead to sales from new customers in the future.
Include Engaging Images
A wall of text isn’t going to capture the attention you need to increase conversions. You need to include engaging images that will capture attention and draw in readers.
Ideally, your images won’t just be attention-getters. They should also help to convince your readers to purchase your product. That means including great images of your product or service in action, showing how the reader can benefit.
Images are another great place to include branded products. You can show your promotional products alongside the product you are trying to sell. Both should be shown in their best light to show readers why they should want to buy your product and why they should care about getting your free branded gift.
Focus on Benefits
Your end goal may be to sell your customers products, but your customers don’t care about that. They care about what your product or service can do for them.
Rather than describing a list of features your product has, you need to describe how that product will benefit your customers. You may sell handbags that are made of high-quality materials by top designers, but what your customers will care about is that the bags will make them look fashionable, appear more competent, feel more successful, and will provide more options for staying organized.
To get the most out of your email campaign, you need to show your customers the benefits of what you are offering.
Include a Prominent Call to Action
Don’t expect your customers to read between the lines. Tell them exactly what you want them to do and provide them the means to do it.
That means saying “Buy this item now” and including a huge button that links them to the page or shopping cart. Combine graphics and direct language to make the call to action clear and easy to execute and you’ll get more conversions.
By using branded products, you can expand the possibilities for your email campaigns. Use these tips to make your email campaigns more effective and get the conversions you need.