Case studies, Picreel
case-study-DreamGiveAway-featured-1

By Alex Bashinsky

How DreamGiveAway.com Generated $3,500 Donations and 800 Leads in Just 6 Days

How often does a purchased solution pay for its entire annual subscription fee, while you are still at the trial phase? Well, that does not come by easily.

That is exactly what happened when DreamGiveAway.com included Picreel into their online marketing strategy.

“Picreel is a fantastic product.” Paul from DreamGiveAway.com has excitedly stated in a video shared with us, “We were just testing it for six days, and it generated $3,500 in direct donations to our charities, with the offer we were running, and we haven’t even emailed the 800 new email addresses we received. This is just in 6 days. It hasn’t just paid for itself in less than a week; it’s paid off the entire year signup in just six days.”

These guys got:

  • 800 new email addresses collected on their website
  • $3,500 in direct donations
  • with 12.13% conversion rate

DreamGiveAway.com is a sponsored fundraising promotion company. It has been raising donations in the North America since 2008. Everyone who donates on its online platform is entered into a kind of lottery, which puts them in a position to win a car or other forms of merchandise.

Funds collected from these campaigns go to charities that provide assistance to veterans, cancer victims, the homeless, victims of natural disasters, and other persons in need.

Before using Picreel, up to 70% of visitors to DreamGiveAway.com could not take the last and critical step of buying donation tickets. Indeed, while businesses put a lot of effort and resources into acquiring visitors to their websites, unfortunately, sometimes up to 50% of the traffic that is attracted never converts into sales.

That, clearly, has changed dramatically for DreamGiveAway.com.

How Did They Use Picreel?

What makes Picreel so efficient in helping DreamGiveAway.com achieve such quick turnarounds?

Picreel solution is designed with a deep understanding of the behavior of the online shopper. It fixes the problem of cart abandoning through the provision of real-time statistics, exit intent technology that warns the system when visitors are about to click out of the website. Then, it’s using on-time popup messages to either re-engage, ask for contact information or redirect the visitors to pages that might interest them.

For instance, when a visitor wanted to leave DreamGiveAway.com without making a donation, the following is one of the popup messages they were likely to see:

 
case-study-DreamGiveAway-overlay
 

This induced them to at least leave their email address, which the marketing team could use to make follow-up pitches to the would-be buyers.

Well, if you were landing on the website for the first time lately, you probably saw this overlay. DreamGiveAway.com made this campaign just right by setting an exit offer with low sensitivity that is shown once for the same visitor.

 
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But wait! What about website visitors using mobile devices?

DreamGiveAway.com was clever enough to set up a separate mobile campaign with a responsive overlay. It looked quite different:

 
case-study-DreamGiveAway-mobile
 

Let’s hear what Paul has to say, shall we?

 

 

“Picreel is a fantastic product. We were just testing it for 6 days, and it generated $3,500 in direct donations to our charities, with the offer we were running, and we haven’t even emailed the 800 new email addresses we received. This is just in 6 days. It hasn’t just paid for itself in less than a week, it’s paid off the entire year signup in just 6 days. I highly encourage anyone who is serious about their exiting traffic, to sign up, use the Picreel platform and watch the money flow back in. You certainly pay enough to get people to your site, why not get this system and get some information on people leaving your site. It’s super fast and easy and we got rolling in minutes, and it really is found money just waiting for you to take. Don’t wait, just do it today. You’ll be blown away with how much money you are leaving on the table..”

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