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How To Create Captivating Holiday Offers That Boost Sales

Captivating Holiday Offers
Black Friday and Cyber Monday are the official kickoff of the holiday shopping season. In 2017, consumers spent more than $600 billion during the months of November and December, with online sales accounting for more than $100 billion of that — an increase of almost 15% over 2016, and a record high for the online holiday

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Campaign testing strategies, Conversion rate optimization, E-Commerce strategies, Optimization, Picreel, Tutorials

Psychology of Color: How Popup Design Influences Consumer Choices

Psychology of Colour
Every decision we make is influenced by our emotions. Subliminally, our actions are affected by nuances we may not even be perceiving with our rational brain: the lighting in a room, the smells around us, or the feeling we get when we see a particular image or

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