An email newsletter is a fantastic way to connect with prospects and customers. In a time when social media is being touted as the top channel for engaging prospects, savvy marketers know that email still reigns supreme for one-to-one permission-based marketing. Email is more personal. People are giving you permission to email you – they’ve asked you to send them relevant information.
With the Christmas season officially in the rear-view mirror, you can confidently turn your attention to growing your business in 2014. But don’t get too relaxed. In the U.S., there’s always another holiday lurking around the corner.
And Easter is next up to bat.
For the creative marketer, holiday promotions offer a great opportunity
Most people don’t buy when they are first exposed to a product or service. They want to research the item for sale and even the person selling it. They want to gain a level of comfort that comes from doing due diligence.
As a real estate agent, you know this all too well. How many people have agreed to buy a home from you on the day they meet you? The answer is probably somewhere between zero and
In our last blog, we talked about connecting Picreel to your email marketing system. From here, in addition to adding new leads to your nurturing funnel or having sales reach out, what do you actually do
If you’ve navigated here from our website, you already know that using pop-up offers on your website can boost conversion rates by 25% or more. Sounds great, you think, but you’re not in the online retail industry. If that’s the case, we’ve got a secret: offers aren’t just for online stores! In fact, nearly any business with a website can
Are you utilizing offers – or pop-ups – on your website to get feedback from visitors? More and more websites are utilizing these features to directly engage with their audience, targeting them with ultra-customized offers in exchange for valuable feedback — while they’re still on their website.
Let’s take a look at why savvy marketers are using pop-ups for customer feedback and testimonials, and how you can integrate this strategy into your conversion
If part of your lead generation strategy is collecting names on your website, you may be using a variety of strategies, including landing pages, forms, signup boxes, and Picreel offer campaigns. From here, you likely have a lead nurturing process that includes email, social, content, and personal communication strategies that moves a lead
If your agency is responsible for increasing your customers’ conversion rates, you’ve likely explored – and are utilizing – a variety of CRO (Conversion Rate Optimization) strategies to meet the business objectives of your customers. Whether the goal is to get more newsletter signups, or boost ecommerce sales, using offers as a
Editor’s note: This story was originally published in July 2015. It has been updated for accuracy and comprehensiveness.
You may not give much attention to the visitors who leave your site. After all, there could be any reason why they chose to leave. They could be comparison shopping or perhaps your offer isn’t quite what they need. Still others may find your product