If part of your lead generation strategy is collecting names on your website, you may be using a variety of strategies, including landing pages, forms, signup boxes, and Picreel offer campaigns. From here, you likely have a lead nurturing process that includes email, social, content, and personal communication strategies that moves a lead
If your agency is responsible for increasing your customers’ conversion rates, you’ve likely explored – and are utilizing – a variety of CRO (Conversion Rate Optimization) strategies to meet the business objectives of your customers. Whether the goal is to get more newsletter signups, or boost ecommerce sales, using offers as a
Editor’s note: This story was originally published in July 2015. It has been updated for accuracy and comprehensiveness.
You may not give much attention to the visitors who leave your site. After all, there could be any reason why they chose to leave. They could be comparison shopping or perhaps your offer isn’t quite what they need. Still others may find your product
You know that popups can do some pretty cool things like help you grow your email list and entice site visitors to complete their purchase. But just because you place a popup on your homepage asking people to subscribe doesn’t mean they will.
There has to be a thoughtful strategy behind your campaigns if you want them to succeed. Where you place popups, when they appear, the design
You reviewed your site analytics to identify traffic patterns and user behavior in order to develop a strategic exit popup campaign with thoughtful copy, valuable offers and easy calls to action. On paper, your campaigns are solid.
So why aren’t they converting?
While conversions are important for any website, for retail businesses and eCommerce sites, a lack of conversions is literally lost revenue. Website analytics show specifically where visitors are coming into a site, where they’re spending time, and for how long, but eCommerce sites have an extra layer that directly correlates to their success: The Shopping Cart.
The eCommerce sector is booming, with nearly 80% of US adults making online purchases and 15% doing so on a weekly basis. In 2015, Americans spent roughly $350 billion online, with eCommerce sales making up nearly 10% of all retail sales. Needless to say, competition is fierce as online brands struggle to stand out and attract and convert web traffic.
Editor’s note: This story was originally published in January 2017. It has been updated for accuracy and comprehensiveness.
Garnering new leads has always been the primary goal of marketing. Advertisements, trade shows, promotions, cold-calling…they have all been used very effectively in the past to help businesses attract new customers. Today, websites fill that role. Rather