Cart abandonment is like a plague that most eCommerce marketers are affected by. If you look at the Baymard Institute research – it shows how the average cart abandonment rate across different industries is 69.8%. That’s kind of alarming because, for every 100 visitors, the average number of customers who complete their purchase is just 30. If...

In e-commerce, where a click often translates into potential revenue, the bounce rate stands as a crucial metric. It reflects the percentage of visitors who navigate away from a website after viewing only one page, indicating a missed opportunity for engagement and conversion. In fact, the bounce rate of ecommerce and retail websites can reach...

When it comes to online selling, simply having a fantastic product or a snazzy online store isn’t always enough to thrive. That’s where Shopify marketing automation steps in, providing businesses with a powerful tool to simplify marketing strategies, enhance customer connections, and ultimately skyrocket sales. But Shopify marketing automation can be overwhelming, especially for those...

Here are two facts worth considering: Fact 1: Magento powers over 7% of the websites that use e-commerce technologies. Fact 2: The average Magento abandoned cart rate is 70%, accounting for a loss of about $18 billion in a year. What do they suggest? Well, if you do not take measures for abandoned cart recovery in Magento, this can...

Full-screen pop-ups have become a popular marketing tactic, with their ability to grab users’ attention immediately. They offer a visually engaging and interactive experience, making them an effective tool for increasing conversion rates and driving sales. Studies show that full-screen popups have an average conversion rate of 11.04%, which is higher than any other type of popup....

I have been a loyal user of Leadpages for a very long time and have successfully built countless landing pages using their platform. Recently, I discovered the tremendous potential of using popups on my landing pages to grow my email list and improve click-through rates. There are two options to consider when designing popups for your Leadpages...

In the world of e-commerce, upselling techniques are often seen as a necessary evil. According to a 2021 Gartner survey – Around 57% of respondents confessed that they struggle to sell new products to customers. The reason behind this is – most businesses are clueless about how to maintain the delicate balance between convincing a customer to spend...

Shopping cart abandonment is a common challenge faced by online businesses. The average cart abandonment rate is around 70%, meaning seven out of ten shoppers abandon their carts before completing the purchase. This is a major concern for businesses because it can lead to a lot of lost sales and revenue. However, there are effective solutions that can...

If you’re looking to convert traffic into leads, then you’ve come to the right place! Did you know that a staggering 96% of your website visitors aren’t ready to buy on their first visit? That means you’re missing out on a huge chunk of potential customers! Image source: Autogrow That’s where website popups come in. They can...