E-Commerce strategies

Picreel shares e-commerce strategies of online retailers such as online shops. E-commerce retailers have more traffic than other types of websites and experience higher cart abandonment. CRO approach designed by Picreel turns your e-commerce visitors who leave the checkout page without buying into repeat buyers.

Case studies, E-Commerce strategies, Lead gen strategies, Offer personalization

7 Personalized Marketing Tactics to Boost Ecommerce Conversions

personalized marketing
The future of ecommerce is personalized customer service. Brands that key into this concept potentially drive conversions through the roof. As shoppers are fiercely knowledgeable and demanding the best experience possible. Brands that deliver get the bacon. Ever wondered what it would be like to have every email you receive, mobile offer you view, advertisement you see, website you browse,

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Conversion rate optimization, E-Commerce strategies, Picreel

Retargeting 101: How To Follow Your Leads To Boost Sales

Picreel blue rocket blog banner
According to Marketo, approximately 96% of visitors to your website are not ready to buy. This goes for any industry, but eCommerce sites tend to feel the squeeze even more, enduring sky-high cart abandonment

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Conversion rate optimization, E-Commerce strategies

How To Write A Cart Recovery Email That Converts

Picreel Write a Cart Recovery Email that Converts blog banner
Cart abandonment is a fact of life for online retailers. The most common reason is simple to understand. People are beginning the research process; they’re “window shopping” if you will, and comparing pricing, availability, shipping and return policies. They want the best deal, understandably.  

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Conversion rate optimization, E-Commerce strategies, Lead gen strategies, Picreel

5 Clever Ways To Promote Your Business This Easter Holiday

Picreel small 5 clever ways rabbit blog banner
With the Christmas season officially in the rear-view mirror, you can confidently turn your attention to growing your business in 2014. But don’t get too relaxed. In the U.S., there’s always another holiday lurking around the corner.   And Easter is next up to bat.   For the creative marketer, holiday promotions offer a great opportunity

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Conversion rate optimization, E-Commerce strategies, Tutorials

How To Effectively Add Video Marketing To Your Holiday Content

Picreel small camera blog banner
The holiday shopping season is upon us! As always, retailers – online and in-store alike – are ever on the lookout for new ways to share their promotions with consumers. While the old standbys like email, direct mail and online and in-store advertising are almost always in the mix, savvy marketers are turning an eye toward video marketing to spice things up for the holidays. Whether you’re new to video

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Campaign testing strategies, Conversion rate optimization, E-Commerce strategies, Optimization, Picreel, Tutorials

Psychology of Color: How Popup Design Influences Consumer Choices

Psychology of Colour
Every decision we make is influenced by our emotions. Subliminally, our actions are affected by nuances we may not even be perceiving with our rational brain: the lighting in a room, the smells around us, or the feeling we get when we see a particular image or

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B2B marketing, Conversion rate optimization, E-Commerce strategies, Lead gen strategies, Optimization, Picreel

How Savvy Marketers Are Using Pop-ups For Customer Feedback And Testimonials

Using pop-ups for customer feedback
Are you utilizing offers – or pop-ups – on your website to get feedback from visitors? More and more websites are utilizing these features to directly engage with their audience, targeting them with ultra-customized offers in exchange for valuable feedback — while they’re still on their website.   Let’s take a look at why savvy marketers are using pop-ups for customer feedback and testimonials, and how you can integrate this strategy into your conversion

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B2B marketing, E-Commerce strategies, Offer personalization, Picreel

3 Creative Ways To Increase The Value Of Your Offers — Without Spending A Ton Of Money

Picreel 3 creative ways
You know that offers work, and you want to start using them to turn more website visitors into buyers and subscribers. But if you’ve been reading our blog, you know that we’ve also made it clear that your offers need to be valuable in order to attract attention and get the boost in conversion

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B2B marketing, Campaign testing strategies, E-Commerce strategies, Picreel

Everything You Need To Know About Conversion Rate Optimization (CRO)

CRO-everything-you-need-to-know
Conversion Rate Optimization (CRO) is a hot topic right now, and for good reason. While conventional thinking was always to drive more traffic to a website if the goal was to increase conversions, today’s savvy marketers and website owners are finding that optimizing a website for the traffic that’s already there is often a better choice. Turns out, a smart mix of paid traffic,

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