You know that popups can do some pretty cool things like help you grow your email list and entice site visitors to complete their purchase. But just because you place a popup on your homepage asking people to subscribe doesn’t mean they will.
There has to be a thoughtful strategy behind your campaigns if you want them to succeed. Where you place popups, when they appear, the design
You reviewed your site analytics to identify traffic patterns and user behavior in order to develop a strategic exit popup campaign with thoughtful copy, valuable offers and easy calls to action. On paper, your campaigns are solid.
So why aren’t they converting?
CRO is a hot topic among marketers these days. You’ve worked so hard to build a beautiful website with incredible user experience; you’ve implemented SEO and a robust content marketing strategy to drive traffic to the website; you’ve even embraced social media and paid advertising to funnel even more leads to your site.
But then what? Somehow you have to convince those
While conversions are important for any website, for retail businesses and eCommerce sites, a lack of conversions is literally lost revenue. Website analytics show specifically where visitors are coming into a site, where they’re spending time, and for how long, but eCommerce sites have an extra layer that directly correlates to their success: The Shopping Cart.
You don’t have to be told again: popups work. Whether you want to close the deal on a visitor that’s invested time on your site, or you want to extend an irresistible offer to the new visitor about to leave, a strategically planned and well-crafted exit popup is proven to increase conversion rates.
Exit popups are proven effective at converting your website visitors into buyers and subscribers. People leave your website for a variety of reasons that you can’t control, but what you can control is what they see before they leave.
If you’re looking for a conversion platform that gets results, check out these top five. Which one is the best exit popup?
Trying to decide between OptinMonster vs SumoMe? For marketers looking for a conversion tool to turn website visitors into buyers and subscribers, these two popular lead generation plugins promise to grow your traffic and lists with ease.
Let’s take a look at the differences between OptinMonster vs SumoMe.
What Does A Traffic Conversion Tool Do?
The eCommerce sector is booming, with nearly 80% of US adults making online purchases and 15% doing so on a weekly basis. In 2015, Americans spent roughly $350 billion online, with eCommerce sales making up nearly 10% of all retail sales. Needless to say, competition is fierce as online brands struggle to stand out and attract and convert web traffic.
“If you build it, they will come.” Said no online marketer ever. The truth is, even the most thoughtfully-designed, robust website loaded with tons of valuable content is not always enough to convert visitors into buyers and subscribers. Rarely does a solution simply sell itself. It takes smart marketing, a frictionless call to action, and sometimes a few extra bonus tactics to give prospects a nudge in the right direction.