Copywriting

Case studies, Copywriting

How To Write A Compelling Case Study

Case studies – or as they’re sometimes called, customer success stories – influence people’s buying decisions. They highlight the positive experience that one of your customers had while using your product, demonstrating that the reader can enjoy the same results. But, how a case study is written plays a major role in whether it’s able to do its job.   Here we’ll explain

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Copywriting, Lead gen strategies

5 Critical Things To Check In Your Email Newsletter Before Hitting “Send”

An email newsletter is a fantastic way to connect with prospects and customers. In a time when social media is being touted as the top channel for engaging prospects, savvy marketers know that email still reigns supreme for one-to-one permission-based marketing. Email is more personal. People are giving you permission to email you – they’ve asked you to send them relevant information.   And newsletters

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