Campaign testing strategies

Campaign testing strategies are used to optimize incoming website traffic.

Campaign testing strategies, Offer personalization, Picreel
9-Conversion-Rate-Optimization-Practices-Set-Exit-Popups

9 Conversion Rate Optimization Practices To Set Up Exit Popups

Editor’s note: This story was originally published in May 2016. It has been updated for accuracy and comprehensiveness. What’s the definition of frustration for e-commerce website owners? Potential customers leaving a page without a trace of engagement! What’s even worse is seeing it happen over and over again and feeling like there’s nothing you can do about

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Campaign testing strategies, E-Commerce strategies, Lead gen strategies, Picreel
call to action of an exit popup

Call To Action Best Practices For Exit Popups

You know that popups can do some pretty cool things like help you grow your email list and entice site visitors to complete their purchase. But just because you place a popup on your homepage asking people to subscribe doesn’t mean they will. There has to be a thoughtful strategy behind your campaigns if you want them to succeed. Where you place popups, when they appear, the design

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Campaign testing strategies, Picreel
5 Ways To Increase Conversion Rate

Top 5 Ways To Increase Conversion Rate

“If you build it, they will come.” Said no online marketer ever. The truth is, even the most thoughtfully-designed, robust website loaded with tons of valuable content is not always enough to convert visitors into buyers and subscribers. Rarely does a solution simply sell itself. It takes smart marketing, a frictionless call to action, and sometimes a few extra bonus tactics to give prospects a nudge in the right direction.

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Campaign testing strategies, E-Commerce strategies, Lead gen strategies, Picreel
Best exit intent popup

How, When, And Why You Need To Start Using Exit Popup Plugins

Editor’s note: This story was originally published in January 2017. It has been updated for accuracy and comprehensiveness. Garnering new leads has always been the primary goal of marketing. Advertisements, trade shows, promotions, cold-calling…they have all been used very effectively in the past to help businesses attract new customers. Today, websites fill that role. Rather

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Campaign testing strategies, Picreel
5 bounce exchange alternatives

The 5 Best Bounce Exchange Alternative Plugins

Bounce Exchange is one of the biggest apps in exit-intent solutions. It’s highly effective for building email lists and reducing bounce rates, but it’s pricey, especially for new or small businesses (the exact ones who can’t afford to let website visitors leave without becoming customers). Luckily, there are plenty of other options out there. Below, we take a look at some of Bounce Exchange’s specific features and recommend

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Campaign testing strategies, Picreel

5 Best OptiMonk Alternatives

OptiMonk is a popular retargeting tool that uses exit-intent technology to help convert website visitors into customers. Just as a visitor is about the leave the site, OptiMonk publishes a special offer based on the visitor’s browsing activity. These popup offers have proven successful at converting visitors into sales and leads. But OptiMonk is nowhere near the only option when

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