Campaign testing strategies

Campaign testing strategies are used to optimize incoming website traffic.

Campaign testing strategies, Picreel

Top 5 Best Exit Popup Software

The customer is about to leave your website after exploring and scrolling through multiple pages. Is there anything that you can do to make them stay or to gather their information like name, email address, phone number, etc? Well, the best exit popup software is your answer that can make all the difference to your marketing strategies. But wait, there’s a twist… Back in the 2000s, digital marketing was rapidly growing

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Campaign testing strategies, Picreel

How to Use A/B Testing to Increase Conversion Rates

A/B testing, also called split testing and bucket testing, is an analytically-based method of determining which version of a particular marketing asset performs better according to your chosen metrics. Yet, although most marketers understand how and why you should perform A/B testing, just a little over half of companies that use landing forms, for instance, try to improve them using the test.

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B2B marketing, Campaign testing strategies, Case studies, Picreel
case study Picreel

Case Study: How 3 Picreel Customers Are Using Offers To Crush Their Conversion Goals

Everyone loves a good case study! This is particularly true for companies researching the value in new solutions, like conversion rate optimization tools. If your goal is to increase conversions on your website – whether that’s sales or signups – you want to know the solution you’re considering is proven effective. You want to see how other businesses are using it successfully. And you want to know if you can

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B2B marketing, Campaign testing strategies, E-Commerce strategies, Picreel

Everything You Need To Know About Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is a hot topic right now, and for good reason. While conventional thinking was always to drive more traffic to a website if the goal was to increase conversions, today’s savvy marketers and website owners are finding that optimizing a website for the traffic that’s already there is often a better choice. Turns out, a smart mix of paid traffic,

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B2B marketing, Campaign testing strategies, Case studies, E-Commerce strategies, Lead gen strategies, Mobile marketing, Offer personalization, Picreel

Your Agency’s Step-by-Step Guide To Getting Customers Started With Overlay Offers For CRO

If your agency is responsible for increasing your customers’ conversion rates, you’ve likely explored – and are utilizing – a variety of CRO (Conversion Rate Optimization) strategies to meet the business objectives of your customers. Whether the goal is to get more newsletter signups, or boost ecommerce sales, using

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B2B marketing, Campaign testing strategies, E-Commerce strategies, Offer personalization, Picreel

So Your Agency’s On The Hook For CRO Results… Here’s How To Deliver

Driving more traffic to a website can be an expensive and time-consuming project. What’s more, there’s no guarantee that the new traffic will convert once on a website. That’s why savvy agencies are offering conversion rate optimization (CRO) services to their clients as a ways to leverage current content to get more conversions from existing traffic. It’s all

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B2B marketing, Campaign testing strategies, E-Commerce strategies, Picreel
Do Your Site Visitors Enjoy Your Popups

Do Your Site Visitors Enjoy Your Popups? (Or Are They Annoying?)

Let’s be real: some people hate popups. But the numbers don’t lie. Popups are a legitimate conversion rate optimization strategy that really work. So why do they get under some people’s skin so much? In short, because they aren’t done right. Timing is everything with popups, and so is relevance. Showing the right offer to the right person at the right time

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Campaign testing strategies, E-Commerce strategies, Picreel
Conversion rate optimization best practice

Conversion Optimization: 21 Best Practices for Beginners

Editor’s note: This story was originally published in August 2014. It has been updated for accuracy and comprehensiveness. Chances are, conversion rate optimization best practices were not even a blip on the radar when you first thought about setting up your website. Now, however, things are probably a bit different. Like most other ecommerce entrepreneurs, you have come to

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