Conversion Rate Optimization (CRO) is a hot topic right now, and for good reason. While conventional thinking was always to drive more traffic to a website if the goal was to increase conversions, today’s savvy marketers and website owners are finding that optimizing a website for the traffic that’s already there is often a better choice.
If your agency is responsible for increasing your customers’ conversion rates, you’ve likely explored – and are utilizing – a variety of CRO (Conversion Rate Optimization) strategies to meet the business objectives of your customers. Whether the goal is to get more newsletter signups, or boost ecommerce sales, using offers as a
Driving more traffic to a website can be an expensive and time-consuming project. What’s more, there’s no guarantee that the new traffic will convert once on a website. That’s why savvy agencies are offering conversion rate optimization (CRO) services to their clients as a ways to leverage current content to get more conversions from existing traffic.
Let’s be real: some people hate popups. But the numbers don’t lie. Popups are a legitimate conversion rate optimization strategy that really work. So why do they get under some people’s skin so much? In short, because they aren’t done right. Timing is everything with popups, and so is relevance. Showing the right offer to the right person at the right time
Editor’s note: This story was originally published in August 2014. It has been updated for accuracy and comprehensiveness.
Chances are, conversion rate optimization best practices were not even a blip on the radar when you first thought about setting up your website. Now, however, things are probably a bit different. Like most other ecommerce entrepreneurs, you have come to
In part one of this series, we explored the difference between popups when a visitor goes to leave your site, versus those that are triggered based on behavior. Each strategy has its pros and cons, and there is a time and place for both. Many Picreel customers have found that a smart mix of targeting actually yields the best results, but understanding when
The word “exit” is used a lot when it comes to using website popups as a conversion rate optimization tool. From gauging a visitor’s intent to exit, to sophisticated exit technology that identifies the precise moment a visitor goes to leave a site, many marketers feel that popups are best served upon exit.
But using popups as a CRO tool have gained in popularity, the
Even though you put in the time and effort to craft web content for your audience, you have not been getting the results for which you had hoped. Quality content can drive traffic to your website and improve your sales when you follow the right steps. Trying to rush the process or making mistakes, however, will cause you to waste time on content that won’t get the job done. If you would like to learn how you can create high-quality, engaging
Editor’s note: This story was originally published in May 2016. It has been updated for accuracy and comprehensiveness.
What’s the definition of frustration for e-commerce website owners? Potential customers leaving a page without a trace of engagement! What’s even worse is seeing it happen over and over again and feeling like there’s nothing you can do about
A/B testing, also called split testing and bucket testing, is an analytically-based method of determining which version of a particular marketing asset performs better according to your chosen metrics. Yet, although most marketers understand how and why you should perform A/B testing, just a little over half of companies that use landing forms, for instance, try to improve them using the test.