Campaign testing strategies

Campaign testing strategies are used to optimize incoming website traffic.

Campaign testing strategies, Conversion rate optimization, E-Commerce strategies, Optimization, Picreel, Tutorials

Psychology of Color: How Popup Design Influences Consumer Choices

Psychology of Colour
Every decision we make is influenced by our emotions. Subliminally, our actions are affected by nuances we may not even be perceiving with our rational brain: the lighting in a room, the smells around us, or the feeling we get when we see a particular image or

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Campaign testing strategies, Conversion rate optimization, Mobile marketing, Optimization, Picreel

Mobile Vs. Desktop Popup Templates, And When To Use A Responsive Campaign

mobile-and-desktop-templates
Today, more than 77% of Americans own a smartphone, with more than 2 billion users worldwide. That’s a lot of people consuming information from the palm of their hand. And a lot of opportunity for brands to reach users on mobile device. In fact, users spend twice

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B2B marketing, Campaign testing strategies, Case studies, Picreel

Case Study: How 3 Picreel Customers Are Using Offers To Crush Their Conversion Goals

case study Picreel
Everyone loves a good case study! This is particularly true for companies researching the value in new solutions, like conversion rate optimization tools. If your goal is to increase conversions on your website – whether that’s sales or signups – you want to know the solution you’re considering is proven effective. You want to see how other businesses are using it successfully. And you want to know if you can

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B2B marketing, Campaign testing strategies, E-Commerce strategies, Picreel

Everything You Need To Know About Conversion Rate Optimization (CRO)

CRO-everything-you-need-to-know
Conversion Rate Optimization (CRO) is a hot topic right now, and for good reason. While conventional thinking was always to drive more traffic to a website if the goal was to increase conversions, today’s savvy marketers and website owners are finding that optimizing a website for the traffic that’s already there is often a better choice. Turns out,

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B2B marketing, Campaign testing strategies, Case studies, E-Commerce strategies, Lead gen strategies, Mobile marketing, Offer personalization, Picreel

Your Agency’s Step-by-Step Guide To Getting Customers Started With Overlay Offers For CRO

overlay-offers-CRO
If your agency is responsible for increasing your customers’ conversion rates, you’ve likely explored – and are utilizing – a variety of CRO (Conversion Rate Optimization) strategies to meet the business objectives of your customers. Whether the goal is to get more newsletter signups, or boost ecommerce sales, using offers as a

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B2B marketing, Campaign testing strategies, E-Commerce strategies, Offer personalization, Picreel

So Your Agency’s On The Hook For CRO Results… Here’s How To Deliver

conversion-rate-optimization-result
Driving more traffic to a website can be an expensive and time-consuming project. What’s more, there’s no guarantee that the new traffic will convert once on a website. That’s why savvy agencies are offering conversion rate optimization (CRO) services to their clients as a ways to leverage current content to get more conversions from existing traffic. It’s all

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B2B marketing, Campaign testing strategies, E-Commerce strategies, Picreel

Do Your Site Visitors Enjoy Your Popups? (Or Are They Annoying?)

Do Your Site Visitors Enjoy Your Popups
Let’s be real: some people hate popups. But the numbers don’t lie. Popups are a legitimate conversion rate optimization strategy that really work. So why do they get under some people’s skin so much? In short, because they aren’t done right. Timing is everything with popups, and so is relevance. Showing the right offer to the right person at the right time

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Campaign testing strategies, E-Commerce strategies, Picreel

Conversion Optimization: 21 Best Practices for Beginners

Conversion rate optimization best practice
Editor’s note: This story was originally published in August 2014. It has been updated for accuracy and comprehensiveness. Chances are, conversion rate optimization best practices were not even a blip on the radar when you first thought about setting up your website. Now, however, things are probably a bit different. Like most other ecommerce entrepreneurs, you have come to

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Campaign testing strategies, Picreel

Part 2: Exit Intent vs Visitor Engagement — Examples Of CRO Exit Strategies

popups
In part one of this series, we explored the difference between popups when a visitor goes to leave your site, versus those that are triggered based on behavior. Each strategy has its pros and cons, and there is a time and place for both. Many Picreel customers have found that a smart mix of targeting actually yields the best results, but understanding when

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Campaign testing strategies, Picreel

Part 1: Exit Intent Vs Visitor Engagement Popup Strategies

exit intent vs engagement
The word “exit” is used a lot when it comes to using website popups as a conversion rate optimization tool. From gauging a visitor’s intent to exit, to sophisticated exit technology that identifies the precise moment a visitor goes to leave a site, many marketers feel that popups are best served upon exit. But using popups as a CRO tool have gained in popularity, the

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