B2B marketing

Picreel, conversion rate optimization platform, shares stories about exit offers in B2B marketing.

B2B marketing, Conversion rate optimization, E-Commerce strategies, Lead gen strategies, Optimization, Picreel
Using pop-ups for customer feedback

How Savvy Marketers Are Using Pop-ups For Customer Feedback And Testimonials

Are you utilizing offers – or pop-ups – on your website to get feedback from visitors? More and more websites are utilizing these features to directly engage with their audience, targeting them with ultra-customized offers in exchange for valuable feedback — while they’re still on their website.   Let’s take a look at why savvy marketers are using pop-ups for customer feedback and testimonials, and how you can integrate this strategy into your conversion

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B2B marketing, Campaign testing strategies, Case studies, Picreel
case study Picreel

Case Study: How 3 Picreel Customers Are Using Offers To Crush Their Conversion Goals

Everyone loves a good case study! This is particularly true for companies researching the value in new solutions, like conversion rate optimization tools. If your goal is to increase conversions on your website – whether that’s sales or signups – you want to know the solution you’re considering is proven effective. You want to see how other businesses are using it successfully. And you want to know if you can

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B2B marketing, Campaign testing strategies, E-Commerce strategies, Picreel

Everything You Need To Know About Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is a hot topic right now, and for good reason. While conventional thinking was always to drive more traffic to a website if the goal was to increase conversions, today’s savvy marketers and website owners are finding that optimizing a website for the traffic that’s already there is often a better choice. Turns out, a smart mix of paid traffic,

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B2B marketing, Campaign testing strategies, Case studies, E-Commerce strategies, Lead gen strategies, Mobile marketing, Offer personalization, Picreel
overlay-offers-CRO

Your Agency’s Step-by-Step Guide To Getting Customers Started With Overlay Offers For CRO

If your agency is responsible for increasing your customers’ conversion rates, you’ve likely explored – and are utilizing – a variety of CRO (Conversion Rate Optimization) strategies to meet the business objectives of your customers. Whether the goal is to get more newsletter signups, or boost ecommerce sales, using

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B2B marketing, Campaign testing strategies, E-Commerce strategies, Offer personalization, Picreel
conversion-rate-optimization-result

So Your Agency’s On The Hook For CRO Results… Here’s How To Deliver

Driving more traffic to a website can be an expensive and time-consuming project. What’s more, there’s no guarantee that the new traffic will convert once on a website. That’s why savvy agencies are offering conversion rate optimization (CRO) services to their clients as a ways to leverage current content to get more conversions from existing traffic. It’s all

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B2B marketing, Campaign testing strategies, E-Commerce strategies, Picreel
Do Your Site Visitors Enjoy Your Popups

Do Your Site Visitors Enjoy Your Popups? (Or Are They Annoying?)

Let’s be real: some people hate popups. But the numbers don’t lie. Popups are a legitimate conversion rate optimization strategy that really work. So why do they get under some people’s skin so much? In short, because they aren’t done right. Timing is everything with popups, and so is relevance. Showing the right offer to the right person at the right time

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B2B marketing, Case studies, Lead gen strategies, Picreel
Picreel Case-Studies

Case Studies: How 3 Exit Overlays Increased Conversion Rates by 27%

Editor’s note: This story was originally published in July 2015. It has been updated for accuracy and comprehensiveness. You may not give much attention to the visitors who leave your site. After all, there could be any reason why they chose to leave. They could be comparison shopping or perhaps your offer isn’t quite what they need. Still others may find your product

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B2B marketing, Picreel
conversion rate optimization managed services

Conversion Rate Optimization (CRO) As A Service

CRO is a hot topic among marketers these days. You’ve worked so hard to build a beautiful website with incredible user experience; you’ve implemented SEO and a robust content marketing strategy to drive traffic to the website; you’ve even embraced social media and paid advertising to funnel even more leads to your site. But then what? Somehow you have to convince those

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