Landon heads up content marketing at Picreel. He's a marketer and writer based in Toronto, Ontario. If you like this post, you can subscribe for updates.

Conversion Rate Optimization, CRO Tips, Optimization, Picreel News

Part 2: Exit Intent vs Visitor Engagement — Examples Of CRO Exit Strategies

In part one of this series, we explored the difference between popups when a visitor goes to leave your site, versus those that are triggered based on behavior. Each strategy has its pros and cons, and there is a time and place for both. Many Picreel customers have found that a smart mix of targeting actually yields the best results, but understanding when

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Conversion Rate Optimization, CRO Tips, Optimization, Picreel News

Part 1: Exit Intent Vs Visitor Engagement Popup Strategies

exit intent vs engagement
The word “exit” is used a lot when it comes to using website popups as a conversion rate optimization tool. From gauging a visitor’s intent to exit, to sophisticated exit technology that identifies the precise moment a visitor goes to leave a site, many marketers feel that popups are best served upon exit. But using popups as a CRO tool have gained in popularity, the

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Conversion Rate Optimization, CRO Tips, Optimization

9 Conversion Rate Optimization Practices To Set Up Exit Popups

Editor’s note: This story was originally published in May 2016. It has been updated for accuracy and comprehensiveness. What’s the definition of frustration for e-commerce website owners? Potential customers leaving a page without a trace of engagement! What’s even worse is seeing it happen over and over again and feeling like there’s nothing you can do about

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Conversion Rate Optimization, Picreel News, Tutorials

Create More Dynamic Popups With Animated GIF Backgrounds

gif backgrounds
Picreel is excited to announce a new feature that will allow customers to use GIF backgrounds to create more engaging and dynamic popup campaigns. Why GIFs Are Cool For developers and digital marketers, a GIF is simply another compressed file format – like JPG and PNG – except that it can include animation. While still relatively new and novel to the everyday user

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Integrations, Picreel News

New Picreel-Apiant Integration Connects Customer Data To More Than 15,000 Apps

picreel-apiant integration
In our latest move to further improve our customers’ experience, Picreel is now integrated with Apiant. The largest app connectivity tool to-date, Apiant works with more than 15,000 apps to automate data transmission and trigger workflows. What does this mean for Picreel customers? Time and money is saved, tasks are automated,

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Conversion Rate Optimization, Copywriting, CRO Tips, Optimization

Call To Action Best Practices For Exit Popups

call to action of an exit popup
You know that popups can do some pretty cool things like help you grow your email list and entice site visitors to complete their purchase. But just because you place a popup on your homepage asking people to subscribe doesn’t mean they will. There has to be a thoughtful strategy behind your campaigns if you want them to succeed. Where you place popups, when they appear, the design

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Integrations, Mobile Marketing, Picreel News

Using Picreel And Mobit Together To Create Dynamic Mobile Marketing Campaigns

mobile marketing
Picreel is already mobile-ready, offering users templates designed specifically for optimal viewing on mobile devices. We also made sure to get ahead of Google’s latest algorithm update regarding intrusive interstitials, which can include popups. Picreel users can use our mobile popup templates confidently, knowing they

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Conversion Rate Optimization, Picreel News

Conversion Rate Optimization (CRO) As A Service

conversion rate optimization managed services
CRO is a hot topic among marketers these days. You’ve worked so hard to build a beautiful website with incredible user experience; you’ve implemented SEO and a robust content marketing strategy to drive traffic to the website; you’ve even embraced social media and paid advertising to funnel even more leads to your site. But then what? Somehow you have to convince those

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Case Studies, Conversion Rate Optimization, CRO Tips, Ecommerce, Optimization

Say Bye-Bye To Abandoned Shopping Carts With Exit Popups

Shopping cart abandonment
While conversions are important for any website, for retail businesses and eCommerce sites, a lack of conversions is literally lost revenue. Website analytics show specifically where visitors are coming into a site, where they’re spending time, and for how long, but eCommerce sites have an extra layer that directly correlates to their success: The Shopping Cart. Funneling

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