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Landon heads up content marketing at Picreel. He's a marketer and writer based in Toronto, Ontario. If you like this post, you can subscribe for updates.

Conversion rate optimization, News and events, Picreel

New Feature Alert: Introducing New Picreel Templates

New Picreel Templates
Who doesn’t love new stuff!? [RAISES HAND] Well here at Picreel, our developers are constantly working to improve the user experience within our CRO platform. If you’ve created a new offer campaign lately, you may have noticed a few fresh looks in the template department. While not radically different, the new templates have an updated, modern look that more closely match the sleek, clean trend that many websites are following today.  

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Picreel

Planning Your Holiday Offer Strategy

Planning your Holiday Offer Strategy

Can you believe the 4th quarter is nearly upon us? And while it’s not even time to start carving pumpkins yet, it’s never too early to start planning your holiday offer strategy! The key to a successful strategy is to start planning now, and have a multi-channel approach that builds as December approaches. 

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Conversion rate optimization, E-Commerce strategies, Picreel

Retargeting 101: How To Follow Your Leads To Boost Sales

According to Marketo, approximately 96% of visitors to your website are not ready to buy. This goes for any industry, but eCommerce sites tend to feel the squeeze even more, enduring sky-high cart abandonment

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Case studies, Copywriting, Lead gen strategies

6 Most Common Case Study Mistakes (And How To Avoid Them!)

Recently, we took a look at how to write a compelling case study. The ability to write a customer success story that motivates the reader to become a paying customer is a valuable strategy. But even the most incredible successes will fall flat when showcased in a poorly-written case study. Here, we’ll

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Conversion rate optimization, E-Commerce strategies

How To Write A Cart Recovery Email That Converts

Write a Cart Recovery Email that Converts
Cart abandonment is a fact of life for online retailers. The most common reason is simple to understand. People are beginning the research process; they’re “window shopping” if you will, and comparing pricing, availability, shipping and return policies. They want the best deal, understandably.  

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Conversion rate optimization, Optimization, Tutorials

Boost Email Opens, Click-Throughs & Conversions TODAY

Boost Opens, Click Throughs and Conversions

Whether you already have a robust lead database, or you’ve only recently started using Picreel to collect leads from your website, one thing is the same: every time you send an email to your leads, the goal is to get them to open it, click-through to your site, and take the desired action.

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Case studies, Copywriting

How To Write A Compelling Case Study

Case studies – or as they’re sometimes called, customer success stories – influence people’s buying decisions. They highlight the positive experience that one of your customers had while using your product, demonstrating that the reader can enjoy the same results. But, how a case study is written plays a major role in whether it’s able to do its job.   Here we’ll explain

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Copywriting, Lead gen strategies

5 Critical Things To Check In Your Email Newsletter Before Hitting “Send”

An email newsletter is a fantastic way to connect with prospects and customers. In a time when social media is being touted as the top channel for engaging prospects, savvy marketers know that email still reigns supreme for one-to-one permission-based marketing. Email is more personal. People are giving you permission to email you – they’ve asked you to send them relevant information.   And newsletters

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Conversion rate optimization, E-Commerce strategies, Lead gen strategies, Picreel

5 Clever Ways To Promote Your Business This Easter Holiday

With the Christmas season officially in the rear-view mirror, you can confidently turn your attention to growing your business in 2014. But don’t get too relaxed. In the U.S., there’s always another holiday lurking around the corner.   And Easter is next up to bat.   For the creative marketer, holiday promotions offer a great opportunity

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