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Landon heads up content marketing at Picreel. He's a marketer and writer based in Toronto, Ontario. If you like this post, you can subscribe for updates.

Integrations

Picreel + Email Integrations: How To Connect Mailchimp, AWeber, ConstantContact, and more!

So you’ve converted a bunch of website visitors and have a list of email addresses… now what!? The beauty of using Picreel to capture leads is that, while you certainly can download a .CSV file of collected email addresses, we’ve made it incredibly SIMPLE to automatically send Picreel data to your email system of choice. Why would you want to do this? So you can eliminate manual data entry, instantly start the nurturing process, stay in front of prospects,

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Picreel

How To Create Your Best Pop-up Offer & Increase Conversion by 25%

Love ‘em or hate ‘em, well made pop-up offers are effective. While 70% of people are annoyed by irrelevant ads, highly targeted and behavior-based layover offers can increase conversion rate by 25%. So what’s the difference between an annoying ad and a relevant one? Turns out, a number of factors come into play including ad content, display triggers and timing, targeting, and follow-up to name a few. We have compiled some of our most popular resources to create

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Conversion rate optimization, Lead gen strategies, Offer personalization, Optimization, Picreel, Tutorials

How To Use Offers When You’re Not An Online Store

If you’ve navigated here from our website, you already know that using pop-up offers on your website can boost conversion rates by 25% or more. Sounds great, you think, but you’re not in the online retail industry. If that’s the case, we’ve got a secret: offers aren’t just for online stores! In fact, nearly any business with a website can

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Conversion rate optimization, E-Commerce strategies, Tutorials

How To Effectively Add Video Marketing To Your Holiday Content

The holiday shopping season is upon us! As always, retailers – online and in-store alike – are ever on the lookout for new ways to share their promotions with consumers. While the old standbys like email, direct mail and online and in-store advertising are almost always in the mix, savvy marketers are turning an eye toward video marketing to spice things up for the holidays. Whether you’re new to video

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Conversion rate optimization, Offer personalization

How To Convert Return Visitors Into Sales

The goal of any conversion rate optimization (CRO) strategy is to capture visitors on your website and turn them into buyers and subscribers. While relevant year round, a solid CRO strategy is critical during the holiday shopping season when many people start out “window shopping” for the best deals. They’ll sometimes return to the same sites multiple times to check pricing and special offers. With

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Integrations, Mobile marketing, News and events, Picreel

Picreel-Slack Integration: Instant Notification For New Picreel Leads

The recognizable “Knock Brush” Slack notification heard around the world can now alert you the instant you get a new Picreel lead. The moment you get a lead from you offer campaign is when the lead is hottest. Now, thanks to a new new integration with Slack, Picreel customers can strike while the anvil is hot and reach out to leads within minutes. Integrate

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News and events, Offer personalization, Optimization, Picreel, Tutorials

How To Create Captivating Holiday Offers That Boost Sales

Captivating Holiday Offers
Black Friday and Cyber Monday are the official kickoff of the holiday shopping season. In 2017, consumers spent more than $600 billion during the months of November and December, with online sales accounting for more than $100 billion of that — an increase of almost 15% over 2016, and a record high for the online holiday

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Campaign testing strategies, Conversion rate optimization, E-Commerce strategies, Optimization, Picreel, Tutorials

Psychology of Color: How Popup Design Influences Consumer Choices

Psychology of Colour
Every decision we make is influenced by our emotions. Subliminally, our actions are affected by nuances we may not even be perceiving with our rational brain: the lighting in a room, the smells around us, or the feeling we get when we see a particular image or

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