Case studies – or as they’re sometimes called, customer success stories – influence people’s buying decisions. They highlight the positive experience that one of your customers had while using your product, demonstrating that the reader can enjoy the same results. But, how a case study is written plays a major role in whether it’s able to do its job.
Here we’ll explain
An email newsletter is a fantastic way to connect with prospects and customers. In a time when social media is being touted as the top channel for engaging prospects, savvy marketers know that email still reigns supreme for one-to-one permission-based marketing. Email is more personal. People are giving you permission to email you – they’ve asked you to send them relevant information.
With the Christmas season officially in the rear-view mirror, you can confidently turn your attention to growing your business in 2014. But don’t get too relaxed. In the U.S., there’s always another holiday lurking around the corner.
And Easter is next up to bat.
For the creative marketer, holiday promotions offer a great opportunity
Most people don’t buy when they are first exposed to a product or service. They want to research the item for sale and even the person selling it. They want to gain a level of comfort that comes from doing due diligence.
As a real estate agent, you know this all too well. How many people have agreed to buy a home from you on the day they meet you? The answer is probably somewhere between zero and
In our last blog, we talked about connecting Picreel to your email marketing system. From here, in addition to adding new leads to your nurturing funnel or having sales reach out, what do you actually do
So you’ve converted a bunch of website visitors and have a list of email addresses… now what!? The beauty of using Picreel to capture leads is that, while you certainly can download a .CSV file of collected email addresses, we’ve made it incredibly SIMPLE to automatically send Picreel data to your email system of choice. Why would you want to do this? So you can eliminate manual data entry, instantly start the nurturing process, stay in front of prospects,
Love ‘em or hate ‘em, well made pop-up offers are effective. While 70% of people are annoyed by irrelevant ads, highly targeted and behavior-based layover offers can increase conversion rate by 25%. So what’s the difference between an annoying ad and a relevant one? Turns out, a number of factors come into play including ad content, display triggers and timing, targeting, and follow-up to name a few. We have compiled some of our most popular resources to create
If you’ve navigated here from our website, you already know that using pop-up offers on your website can boost conversion rates by 25% or more. Sounds great, you think, but you’re not in the online retail industry. If that’s the case, we’ve got a secret: offers aren’t just for online stores! In fact, nearly any business with a website can
The holiday shopping season is upon us! As always, retailers – online and in-store alike – are ever on the lookout for new ways to share their promotions with consumers. While the old standbys like email, direct mail and online and in-store advertising are almost always in the mix, savvy marketers are turning an eye toward video marketing to spice things up for the holidays.
Whether you’re new to video
The goal of any conversion rate optimization (CRO) strategy is to capture visitors on your website and turn them into buyers and subscribers. While relevant year round, a solid CRO strategy is critical during the holiday shopping season when many people start out “window shopping” for the best deals. They’ll sometimes return to the same sites multiple times to check pricing and special offers.